817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

4 Ways You Profit From Stronger CRM Capability

Posted Wed, October 29, 2014 by Julie Short

Too many businesses look to sales and marketing when searching for revenue growth. Or, they look to sales and marketing without going further (or shall we say deeper) to find new profit opportunities. That's a shame, because retaining current customers and expanding those accounts is often a much better, more-efficient strategy.

Let's be clear: there is nothing wrong with trying to break into new markets, and reach new people. Still, studies have shown time and time again that the biggest and most frequent orders (or the most profitable accounts, if you sell services) tend to come from repeat buyers.

Of course, the best way to encourage customers to stay with you is through robust CRM. The better job you're doing of getting to know your customers, keeping in touch with them, and maintaining things like account details and points of contact, the easier it's going to be to grow those accounts. 

In fact, here are four ways you profit from stronger CRM:

1. Fewer accounts that slip away or are lost to competitors. Marketing experts will tell you that most sales are made, and most accounts are won, on a "top of mind" basis. In other words, the more intentional you are about contacting important customers regularly, the more you just happen to be "at the right place at the right time."

2. Better follow-up on sales opportunities. A good CRM package doesn't just keep account details, but can help you track new opportunities. That's important, because without these kinds of tools, it's easy to lose track of possible sales, especially when they don't finalize immediately. Few businesses can afford to let potential customers slip through the cracks, and CRM functionality can make all the difference.

3. More targeted marketing opportunities. In a perfect world, you could match a personalized sales message to each single client or opportunity. Since that's not normally possible, however, your best option is to use strong CRM systems that differentiate your customers and prospects into groups, allowing you to send timely, targeted offers to different buyers in each major category.

4. Less time wasted for your sales and customer service teams. One of the "soft costs" associated with poor CRM is the waste of time shared by business owners, managers, and employees. Your team has better things to do, so why not let your CRM system take care of routine tracking and account maintenance activities?

For most businesses, there is more revenue growth to be found within current accounts then there is in new ones, at least in the short term. Are you making the most of CRM and sales opportunities within your roster of existing buyers? If not, let the WebRevelation team show you how easy it is to enhance those relationships with streamlined CRM solutions.

Posted in : CRM | 
Tags : CRM


5 Easy Ways to Enhance Your SEO Campaigns

Posted Wed, October 22, 2014 by Julie Short

Here at WebRevelation, we are big fans of search engine optimization. Google currently processes billions of searches every single day – having more of them end at your website is a great way to draw in targeted buyers.


But, doing well in search takes more than simply putting together a few pages, researching a handful of keywords, and optimizing your meta tags. In fact, it’s becoming more and more of an art and science with each passing month, as an increasing number of companies go online and try to steal the search traffic you’d like to see arriving on your landing pages.


And so, in an effort to help you not only compete but stand out on Google’s search listings, here are five easy ways to enhance your SEO campaigns:

  1. Concentrate your firepower. It’s easy to fall into the temptation of choosing dozens and dozens of keywords to concentrate on when you start putting together your search engine optimization campaigns. But it’s usually smarter to begin with a handful and grow from there, especially if your business or website is relatively new.
  2. Use more than text. Although Google and other search engines understand text best, they show results in several different formats, including images and video. So the more types of content you have (with search optimized titles and descriptions, of course), the easier it’s going to be for people to discover your website and brand.
  3. Integrate search with social and email. Your search engine optimization campaign shouldn’t be working all on its own. Integrating it with social media is a good way to multiply your visitors and raise your search profile at the same time (if people share your content), while email can be the perfect tool for following up with new visitors and potential customers.
  4. Consider automating lead generation. Once your search engine optimization campaign starts to pick up some momentum, you might feel overwhelmed with the number of requests and inquiries you receive (especially if not all of them are from high-quality prospects). Putting an automated lead-generation campaign into place can make your business more scalable while reducing your time burden.
  5. Know where to stop. Getting search engine traffic is fantastic, but being too obvious about your keyword placement – or putting too fine a point on your marketing message – can turn off searchers and search engine spiders alike. For the best results, post lots of content but use search keywords and calls to action sparingly.

Could you be getting more from search engine optimization? Why not schedule a free consultation with the creative team at WebRevelation and find out? Call us anytime at 817-283-3324 to find a time that works for you.

Posted in : SEO/SMO/SMM | 
Tags : SEO


How to Guarantee Your Social Media Marketing Won’t Work

Posted Wed, October 15, 2014 by Julie Short

Lots of online marketers like to argue about whether social media works or not. It’s an interesting discussion, but it misses the point – with hundreds of millions of people using social media sites like Facebook, Twitter, and Google+ every day, the question isn’t whether social media marketing works but how.


In fact, the only reason there is any debate at all on this topic is because so many organizations are handling social media so badly. If you want to follow in their example, and spend lots of time and money on social accounts that aren’t going to earn you any return, then you just need to follow a few easy steps.


Here is what you can do to guarantee your social media marketing absolutely won’t work:

  1. Invest time and money into social media without a goal. Just deciding to “try social media” without any defined goal is a perfect way to flush your time and money down the drain. Without a specific target audience, or conversion goal, you’re basically hoping you’ll get results by accident.
  2. Post material you wouldn’t read. There are tons of low-quality content being posted to social sites every day, with no one bothering to read the updates or pay any attention. Dumping more into the world is like the Internet marketing equivalent of littering, but lots of companies still do it.
  3. Go dark for long periods of time. When you stop posting to your social accounts, your fans and customers don’t assume you’ve gotten really busy, they tend to think you don’t have anything interesting to say (or possibly that you’ve gone out of business altogether). That’s a good way to lose subscribers and get people to stop paying attention.
  4. Use your soapbox for sales pitches. You’ve probably never met anyone who watches television for the commercials, but lots of marketers can’t seem to get past the idea that thousands of users are going to flock to their blatant marketing messages disguised as social posts.
  5. Only use one channel or content type. All the social channels and websites have value, but you can feel free to limit yourself to one or two favorites if you don’t care about reaching as many potential customers as possible.
  6. Keep using the same tactics again and again. Even though we all know things constantly change on the Internet, and especially in the exploding field of social media marketing, lots of businesses like to stick with what they’ve always done, get declining results, and then wonder what happened.


Although we are being a little tongue-in-cheek with this post, it underscores a few important details. Social media marketing is valuable, but only if you commit to doing things the right way and stay involved through a consistent series of campaigns. Are you ready to start getting bigger results from social?


The team at WebRevelation can help you get more from social media, Internet advertising, and business web design. Call our San Antonio office today at 817-283-3324 to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : social media , marketing


7 Ways to Make CRM Effective

Posted Wed, October 8, 2014 by Julie Short

With the right customer relationship management (CRM) platform, your business can stay in touch with buyers and meet their needs more effectively, paving the way for happier customers and lots of future sales.


Use CRM ineffectively, though, and you don’t just waste time and money – you miss opportunities and could even harm the relationships you have with your most important buyers. Because there’s so much at stake, it’s critical businesses of all sizes get CRM right. Here are seven ways you can make yours more effective:

  1. Choose the right CRM package. It goes without saying that you need the correct CRM platform if you’re going to use it to your advantage. Unfortunately, there are lots of choices… not to mention several different options and configurations. This is where a company like ours can be an invaluable asset in helping you find the right fit between needs and products.
  2. Get the proper training. Unfortunately, having the right CRM package won’t improve your customer service and customer retention automatically – you and your staff need to know how to use the tools at your disposal. Usually, a bit of upfront training, along with a few subsequent sessions, is all that’s needed to get your organization up to speed. Don’t skip out on this vital step, however, because it’s the key to getting the ROI you need from your CRM investment.
  3. Make constant updates. In order for your CRM package to have any value, it needs to be updated continually. In fact, the ideal way to work is to have your team update your CRM platform with every customer interaction. That way, anyone in your organization can see what contact you’ve had with the customer, what the current challenges and expectations are, and what the expected next steps might be.
  4. Use CRM data in customer interactions. The flipside of that coin is that CRM data needs to be instantly available. For example, if someone calls your company or stops by in person, it’s crucial that employees be able to see account history and details about recent requests or inquiries. That way, they aren’t “starting from scratch,” which can lead to an incredibly frustrating experience for buyers (and serve as a motivator for them to take their business elsewhere).
  5. Review accounts regularly. The larger an account is, the more important it is you use your CRM package to review it regularly. In this way, CRM can help you “play defense” and stop important buyers from defecting to competitors. Knowing when you have problems with an account, and what they are, is crucial to client retention.
  6. Study CRM metrics. In the same way that you want to look through individual accounts on a regular basis, you should also make a point of studying overall CRM metrics to get a sense of how your business is performing and how satisfied buyers appear to be. Sometimes, a simple “top-down” view of your accounts can show some revealing trends, so make the time to study and review the available data on a set schedule.
  7. Let CRM lead to marketing and sales opportunities. CRM isn’t just about keeping customers happy and putting out fires. In fact, by studying a pattern of customer interactions – and especially their requests – you might be able to identify new sales and marketing opportunities that were previously undetected.

That’s just one of the many ways CRM packages, when chosen and implemented in the right way, can help your company be more profitable.
Is your company getting the most from customer relationship management, web marketing, and other business technologies? If not, right now is the perfect time to call WebRevelation at 817-283-3324 and see how we can help.

Posted in : CRM | 
Tags : CRM


How to Break Free of Search Marketing and Get to Search Results

Posted Wed, October 1, 2014 by Julie Short

Search engine optimization and search marketing are so ubiquitous these days they almost feel like our national sport. Visit a conference of business owners or marketers, for example, and you’ll hear every bit as much talk about Google, algorithms, and search engine rankings as you would football at a bar.

That fascination can actually be a mixed bag. That’s because, for as much as the details of SEO matter, what matters more is being able to attract customers and help them when they find your website. After all, buyers are the ones who buy; search engines can only refer them.

For that reason, there is some value in breaking free of the cycle of search marketing and concentrating on search results instead. Here are a few ways to make that happen:

Go Back to Psych 101

Search engine optimization is all about how potential customers can find you. One thing that often gets overlooked throughout that process, though, is thinking about why they would buy from you.

For all the attention being paid to analytics and demographics, many marketers overlook basic motivations. What do you have to offer your target audience, and why should they want it? The more of these answers you have, the easier it is to build offers and campaigns that appeal to the customers you really need.

Concentrate on UX

UX (or user experience) is all about making it easy for your customers to find whatever it is they want on your website – whether it’s answers, products, or something else.

Often, someone searching for a solution or vendor will look through several – and maybe even dozens – of different search engine results trying to find the right fit. For that reason, having a user-friendly site with lots of searchable content, easy-to-scan text blocks, and straightforward navigation structure can be more valuable than simply adding keywords because it keeps the visitors you do get on your pages.

Gear Everything Toward Action

Content is great, but the text on your website needs to lead somewhere beyond a simple search result. You have to have a goal, something you want new visitors to do.

This isn’t just about calls to action, although these are important. You also want to add a persuasive element to the copywriting on your website, along with social proof (usually in the form of testimonials and reviews) that show people your business is worth working with. Otherwise, you can’t generate any action, and all the search traffic in the world is useless without results.

If you’re looking for the very best in search marketing and web design in Dallas or Oklahoma City, call WebRevelation at 405-607-0349 or 817-283-3324 today and ask for a free consultation. You might be amazed at what we can do for your company!

Posted in : Websites , Website Content , SEO/SMO/SMM | 
Tags : attracting customers


Why ERP Packages Have Gotten Even Better Lately

Posted Wed, September 24, 2014 by Julie Short

While ERP packages that help manufacturers get better information at every step in the design and production process aren't new, their capabilities have grown significantly in recent years. In fact, any manufacturer that isn't using a strong ERP in 2013 is facing a serious competitive disadvantage.

There are a number of reasons that statement is true, but one change has significantly affected the way that ERP platforms operate: cloud computing.

Why is cloud computing such an important addition to ERP development? It allows for true, real-time communication and collaboration not just between departments, but even between vendors and entire companies. Because any part of an order can be updated instantaneously, different groups can adapt to one another seamlessly. And they can do it without long meetings, telephone calls, reports, and other bottlenecks.

What kinds of information might you want real-time? Here are just a few of the best examples:

  • The number (and contents) of current estimates and proposals that could be accepted at any time
  • Raw material prices for key inputs into your products, including quotes from suppliers
  • Delivery schedules for secondary components that you need to receive for product delivery
  • Transportation and logistical schedules and updates from trucking companies
  • Employee availability and current labor costs per-project

The list could go on and on, but the point is that you want to keep tabs on every factor that could affect the delivery scheduler bottom-line, and you want to know what's happening now, without having to make phone calls or bring managers into your office for continual updates. That's especially true if you're facing a situation where needs and priorities are changing quickly.

Real-time information – combined with industrial-grade efficiency – is always going to give a manufacturer an important competitive advantage. The more you know about your business, changing customer needs, supplier activities and timelines, current material costs and estimates, etc., the easier it is to maximize your profitability in any situation. That's why the ERP/cloud computing combination is one that can literally transform the way manufacturing companies operate.

Want to learn more about ERP solutions and how they offer real-time insight into your business? Contact us today and ask for a free demonstration so you can see the possibilities for yourself.

Posted in : ERP | 
Tags : erp


Go to > 1 2 3 4 5 6 7 8 Next >
Last >>
Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS Mobile Apps
RSS Mobile Websites
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Quicksearch
Email Signup  


Testimonials
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
WebRevelation did a great job on our website.  We explained what our busine...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324