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3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted Thu, March 26, 2015 by Julie Short

One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before unleashing them onto the world. In other words, you rarely ever get word of the storm before it hits.

With that in mind, web designers and marketers have to be at least a little bit grateful that they’ve been given advance warning this time. On April 21, Google will roll out a huge algorithm update that’s aimed at giving a higher search priority to mobile-friendly websites (and by extension, pushing websites that aren’t mobile compatible farther down the listings).

You can read more about this algorithm shift in Google’s own words here, but we are going to save you some time and give you three details every business owner or manager needs to be aware of:

#1 April 21 Could Bring a Huge Shift in Search Engine Positioning

Experts think this won’t just be a minor change in the way Google processes and displays search results. In fact, most are predicting that it will eclipse both Penguin and Panda (which were huge in their impact on SEO in their own right) in terms of the way it will change the landscape.

That means there are going to be winners and losers – websites that suddenly start getting lots more search traffic, and others that see their search volume dry up overnight. Which category will your business website fall into?

#2 Google Isn’t Leaving You Any Wiggle Room

One interesting thing we know about the coming April 21 algorithm shift is that Google either considers your site to be mobile-friendly or not mobile-friendly. That is, there isn’t any wiggle room, and they aren’t taking into account the degree to which you’ve made your website compatible with smartphones and tablets.

There are still plenty of reasons to incorporate as many mobile features as you can, but for now the world’s largest search engine is going to give you a simple thumbs-up or thumbs-down.

#3 If You Aren’t Ready, Take Action Now

If you have any questions about whether or not your business website is mobile-friendly, or suspect you aren’t ready for the April 21 algorithm change, we strongly advise you to speak with a WebRevelation team member today. Over the years, we’ve learned two important things about getting customers from Google: first, that it can be highly profitable and cost-effective; and second, that it can take a long time to catch up if you fall behind or run afoul of Google’s requirements.

A major change to the way search engine positions are calculated is coming quickly, and it’s coming regardless of whether you’re ready or not. If you need to make some changes or upgrades to your business website before it’s too late, call WebRevelation now at 817-283-3324 or 405-607-0349 to schedule a free consultation and see how we can help.

Posted in : Website Content , SEO/SMO/SMM , Mobile Websites , Announcements | 
Tags : mobile friendly , google change


What Posting New Content Regularly Does For Your Business

Posted Thu, March 19, 2015 by Julie Short

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat of your site for three main reasons we’ll give you in this blog.

Fresh Content Can Influence Rankings
Search engines value new content over old. Google measures your web content for freshness. It tries to judge if your content is applicable now or outdated?  To remain ahead of competitors, Google only wants to answer searches with the best possible options for the searcher. In a search engines view, fresh content includes recent events, hot topics, regularly occurring events or frequently changing details (technology, laws, etc.). Old posts aren’t completely worthless. In some searches, your older post may still be one of the best matches available no matter its inception date. With the vast amount of Internet content, your business can’t rely on old content to stay relevant. It’s much more uncertain when and if it will come up in a search. 

Give Visitors a Reason to Return
Having the same old information and visuals on your site will only encourage one time visits. That shouldn’t be one of your marketing goals. Use your site as a communication tool. If someone wants to know something about your company or field, people should know they’ll probably be able to find the answer on your sight. If you don’t have it, your competitor might. You’ve got expertise and knowledge in your area. Share it and in return your site will receive more views and leads. Your product might never change, but the world does. You can update people on new insights to your field or even just unknown inner workings of your business. 

Blogs are Critical to SEO. 
By posting diverse blogs pertaining to your field, it’s more likely for unique visitors to find your company. People search for a whole range topics and keywords on search engines. When they search, if you’ve got a blog pertaining to the topic it’s likely to land in the search. Content on your site should anticipate what people need to know about facets of the business you are in and approach those topics as an authority. If your blog posts are interesting, readers might return to read the next one. 

Posted in : Blogging | 
Tags : Content is King


Inbound Marketing Part 2: The Ingredients of an Inbound Marketing Campaign

Posted Thu, March 12, 2015 by Julie Short

In the first post in this series, we explained the concept behind inbound marketing and showed why it’s becoming so prevalent in the digital age. Today, we want to follow up on that idea and give you a quick overview of what an actual working campaign might look like.

If you want to attract new leads, and have them contact you when they’re ready to take the next step, there are a few things you have to have in place:

Several Pathways to Attract Visitors to Your Website

Before your website can generate leads, it has to have traffic. In most cases, an inbound marketing campaign will begin with search engine optimization, or perhaps pay-per-click ads. However, you can also leverage social media networks, a blog, referrals, and even email marketing to drive visitors to your website.

If possible, you’ll want to have several sources of new visitors. That will ensure you’re not only getting a mix of visitors, but also that you don’t become too dependent on any one particular source.

A Sales Funnel That Converts Visitors into Leads and Leads into Customers

Once you have visitors coming to your website, you need a way to turn them into leads. The specific process will probably depend a lot on your business, the industry, and customer preferences. However, it’s very common to offer premiums and extras in exchange for contact information. For example, you might give out an e-book, DVD set, or free consultation through your website to anyone who is willing to sign up for your newsletter or attend an event.

What matters here is that you give people who are coming to your website a very good reason to learn more and take the next step. Eventually, that “next step” will involve making a purchase or meeting with a member of your team.

A Way to Nurture Contacts and Encourage Them to Keep Moving Forward

One great thing about inbound marketing is that it allows customers to move the process along at their own pace. Unfortunately, not all of them are going to be ready to take action and meet with you or complete a purchase right away. For that reason, you need to have some sort of follow-up system in place, such as an email newsletter or autoresponder for “cold” leads. Eventually, these contacts may come around and decide to work with you.

There is a lot more that goes into inbound marketing, of course, but you can’t design or implement a successful lead generation campaign without these ingredients. Are you ready to put them to work on your website?

Think inbound marketing could work for your business, or want to ask questions? Contact WebRevelation today and let us show you why so many companies turn to us when they need to see bottom-line improvements in sales and marketing.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , online marketing


Inbound Marketing Part 1: What It Is and Why You Need It

Posted Thu, March 5, 2015 by Julie Short

“If you need customers, go out and find them!”

This piece of general business advice has been given out – at various times, and in various ways – for decades, and maybe even centuries. The whole history of sales and marketing is essentially founded on the concept that it’s a company’s job to go out there and “beat the bushes” for new business as often as is necessary to stay in the black.

A funny thing has happened over the past couple of decades, though. This idea of going out and selling to people has begun to quietly fade away. With so much information and so many resources available on the Internet at all times, people have figured out how to get the products, services, and information they need all on their own.

They’ve become wary of being sold to. Instead they want to buy, based on their own research, when they feel ready to take the first step.

The job of the marketer, then, isn’t to go out and find customers, but to be easy for customers to find. That’s the essence of inbound marketing, and why it works so well over the Internet.

Why You’ll Love Inbound Marketing

The switch from traditional (or “outbound”) marketing to inbound marketing isn’t just a slight twist in wording – it’s a complete change in philosophy.

A lot of companies have trouble embracing it at first, but then they discover there are some powerful advantages:

  • First, that marketing to new customers (and the sales process in general) is much easier because you have interested clients or customers coming to you instead of the other way around.
  • That a lot of prospects will self-select, meaning they’ll have found the right product or service, and in the right price range, on their own before they contact your company. That means less time spent educating customers or haggling over prices.
  • Inbound marketing systems are more easily scalable. You can increase or decrease your efforts without having to hire and fire lots of new employees or spend non-refundable deposits on new advice.
  • And most importantly, inbound marketing is much more effective than outbound marketing in the digital age. It’s not just about improving your bottom line, but also keeping up with your competitors and your own business goals.


Inbound marketing isn’t so much a trend as it is a new way of doing business, and one that’s probably here to stay for companies and most industries. In part two, we’ll look at the essentials of an inbound marketing campaign.

To find out more, click through to the second post in the inbound marketing series or contact WebRevelation today and let us show you how we’ve been able to help businesses like yours to attract customers using cost-effective tactics and strategies.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , marketing , blogs , social media


Why Email Marketing Works (and Why So Many Businesses Struggle With It)

Posted Thu, February 26, 2015 by Julie Short

Even in this age of social media, mobile marketing, and search engine optimization, reaching your best customer through his or her inbox – in the form of a targeted and well-crafted email newsletter – is still the fastest and most reliable way to grow your sales over time.

Why Email Marketing Is Profitable

Email newsletters might not be flashy, but they just work. Here are just a few of the best reasons why:

  • If you have a properly identified and segmented list, your email newsletter can be incredibly targeted. Pair the right message with the right audience, and you’ll achieve high click-through rates.
  • Email newsletters can be combined with high-impact offers and landing pages for time-sensitive campaigns. That means you can take advantage of a trend or event your customer’s already thinking about, and then track the results in real time.
  • Email marketing is incredibly cost-effective. For a fraction of what you’d spend on PPC ads or organic search engine optimization, you can reach thousands of potential buyers in an instant.
  • Sending strong email letters reinforces your sales and branding messages over time as recipients become more and more familiar with your business.

In truth, we could go on and on and give you even more benefits of email marketing. But despite the fact that it works, and works well, there are lots of businesses who are seeing declining returns or have given up on their email newsletters altogether.

How can that be?

Why Businesses Struggle With Email

The answer almost always comes down to one of two things: Either their email marketing campaigns are poorly executed or they aren’t sending targeted messages often enough to stay on top of their customers’ minds. In other words, good email marketing works even when you aren’t sending messages because buyers are aware of you; that can’t happen, though, if you aren’t contacting them regularly.

If you haven’t been getting the kind of impact from your email newsletter that you are expecting, we might have the answer you’ve been waiting for – WebRevelation email marketing management.

Posted in : SEO/SMO/SMM , Email Marketing | 
Tags : email marketing


Are You Playing Hide and Seek With Your Customers?

Posted Thu, February 19, 2015 by Julie Short

As the web has gotten bigger and bigger, the need for targeted, focused, and (sometimes) geographic-specific communities has increased.

There is an almost infinite amount of information online, but the majority isn’t always relevant. That’s especially true when it comes to the search for local businesses and vendors – you don’t want to find everyone, just the matches that make sense for your need and area.

For customers, the easy answer is to turn to websites like Yelp, YP (formerly yellow pages), and Foursquare, which sort profiles by interest and geography. For marketers, however, things get a little tougher. Businesses desperately need to be represented on these websites, but don’t always have the time and expertise to properly upload a profile, much less keep it current.

So how do you bridge that gap and keep your business visible without spending all your time entering information and looking for reviews? We might just have the perfect answer for you…

Introducing Your Business Listing Management Solution

At WebRevelation, we’ve been encouraging our clients to find and use every business listing outlet they can, knowing that maintaining the effort was a big challenge for business owners and managers.

In an effort to alleviate that challenge, we’ve partnered with Yext, a service that allows us to upload, update, and maintain your current local listing with dozens of powerful, high-profile listing publishers, nationally and internationally. Whether you have one location or dozens, it’s the perfect way to make your business easy to find while saving you lots of time and money.

It’s hard to overstate what kind of marketing effect the right exposure can have on a business that relies on local companies. Even if you were able to maintain a handful of profiles on your own, there’s no guarantee that the sites you choose would match up to the ones your next great customer wants to use. By making sure your business is easy to find in all the major apps and directories, you’re ensuring that your company will be hard for anyone who’s interested to miss.

Get Started With Business Listing Management Today

There are thousands and thousands of buyers out there waiting to find you, and lots of business that’s ready to be won. Now we are making it easier and more affordable than ever for you to ensure your business information stays current, correct, and visible. You could play hide and seek with your customers, but why not have them coming to you instead?

Contact WebRevelation today to learn more about our partnership with Yext and what it means for your business listings and online reviews.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : business listings , online profile


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