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How to Get Your Employees Involved in Your LinkedIn Strategy

Posted Thu, April 16, 2015 by Julie Short

In the past few posts, we’ve been showing you how smart companies take advantage of their LinkedIn pages to promote themselves to prospects, recruit employees and vendors, and even stay in touch with the latest industry news and ideas.

To help round out the series, we’re going to show you one more way you can make the most of LinkedIn as a business owner or executive: by getting your employees involved.

A lot of people tend to think of LinkedIn as a pair of one-way streets, where companies are looking for new employees and individuals are trying to be hired. The reality, though, is that there are a number of things your employees can do that can help them grow your company’s social presence and enhance their own careers at the same time.

Here are just a few of the things you can encourage employees to do to help get the most from LinkedIn:

Get Your Employees to Fill in Their LinkedIn Profiles

Even though customers do business with your company, they probably interact with your employees. That means they’ll often enter their names in Google and check their credentials… sometimes before they ever decide to do business with you in the first place. When your employees have LinkedIn profiles that have been filled in, with the appropriate photos and endorsements, it makes your business seem more professional and increases your odds of winning new customers.

Encourage Your Team to Network for New Sales Opportunities

Although business owners, executives, and sales professionals tend to be the biggest “networkers” on LinkedIn, with the largest circles, you can encourage everyone on your team to meet potential clients online. In fact, this can often be a very effective strategy over the long run, since many decision-makers are leery of adding salespeople into their networks, but will readily accept invitations from employees in other parts of the company. Just be sure you don’t go with an approach that’s too sales-heavy, especially in the beginning of the relationship.

Offer Recruiting Opportunities to Your Staff

In the same way, you’ll probably be in charge of recruiting for your company, but there’s no reason your staff can’t help out and search through their own networks, too. In some areas or departments, they may actually be a better judge of new candidates than you are, and might relish the opportunity to do someone else a favor and bring in colleagues, classmates, and others that they’ve met through their professional life. If you have great employees, they probably know other people who would be a good fit for your team, too.

Show Your Employees How to Use LinkedIn to Grow as Professionals

In the last post in the series, we mentioned that not enough people take advantage of the forums and newsletter options found on LinkedIn. Be sure to show them to your employees. Doing so gives them fast, easy, and convenient access to new ideas. And of course, the more informed your team members are, the better they can do their jobs and the more positively they’ll feel about their career arc with your company.

Social media is largely driven by individual, person-to-person interactions. That includes you as a business owner or executive, of course, but it also means your campaigns will be more effective when all your employees are involved.

Thinking about expanding your social media marketing strategy and getting more from LinkedIn? Talk to the team at WebRevelation today and let us show you how we can help you make the most of this important platform.

Posted in : Business Strategy , Online Profile Management , SEO/SMO/SMM | 
Tags : LinkedIn , LinkedIn for your employees


How to Use Your Company’s LinkedIn Page Effectively

Posted Thu, April 9, 2015 by Julie Short

As we detailed in a recent post about LinkedIn company profiles, there’s just no reason to ignore the most important aspect of your social media marketing plan. Once you have a strong LinkedIn profile for your business in place, however, how do you make the most of it?

Here at WebRevelation, we help our clients to connect with customers, colleagues, and vendors to grow their companies through social media. Here are a few quick ideas to help you get started with your own LinkedIn strategy:

Recruit Team Members

This is probably the most prevalent use of LinkedIn for companies, and the most obvious. Even so, we wouldn’t be doing our jobs if we neglected to tell you that there are literally millions of professionals out there just waiting to help your business – as full- or part-time employees, contractors, or even interns. If you need help with recruiting, LinkedIn makes a great first stop online.

Collect Endorsements

Word-of-mouth advertising is always more effective than your own marketing, and it doesn’t get any easier than grabbing endorsements and recommendations through LinkedIn. These online testimonials are great for showing new potential clients or customers what you can do, and they can be shared among contacts with a single mouse click.

Form Partnerships

Are there other professionals in businesses and industries related to yours that you can partner up with for the purposes of marketing, referrals, or just brainstorming? If so, LinkedIn might be the perfect forum for establishing, growing, and profiting from those kinds of relationships. You can think of LinkedIn as a giant networking event… and one that’s being attended by thousands of people who have specialties and connections that can benefit you.

Share (and See) New Thoughts and Ideas

Although many new users don’t realize it, LinkedIn has a number of forums and messaging groups where professionals and business owners can share thoughts with one another. This can be particularly valuable when you need to learn about a new aspect of your company, or when you want advice from someone who is seasoned in your industry but isn’t a direct competitor.

Build Brand Awareness

By making connections, gathering endorsements, and even publishing to LinkedIn’s newsletter – LinkedIn Pulse – you can build an online brand and reputation that prospects will recognize and respond to instantly. When it comes to generating referrals, and having them form the right impression of your business, LinkedIn can take you much farther than Facebook or Twitter.

These are great first steps, but they really just represent the tip of the iceberg when it comes to growing your business through LinkedIn. With a little practice, and the right advice, you might find that it opens up a whole new world of social media marketing to you and your team.

Need help making the most of your company’s LinkedIn page? Get in touch with WebRevelation today and let us show you how easy and affordable it is to get started!

Posted in : Business Strategy , Online Profile Management , SEO/SMO/SMM | 
Tags : LinkedIn , making LinkedIn count


Why Your Business Needs a Strong LinkedIn Page.

Posted Thu, April 2, 2015 by Julie Short

A few years ago, business owners, managers, and executives all collectively realized that social media marketing was an actual thing… and a thing that could lead to big rewards for the companies that embraced it and took the time to build a loyal following.

Not long after, they realized that LinkedIn could be the most important of all the social media sites.

In terms of pure, raw numbers, LinkedIn can’t compare with Facebook, Twitter, or the quickly growing Google+. But the roughly 350 million people who use LinkedIn are nothing to sneeze at. And more importantly, it’s the only social platform that’s devoted strictly to business and networking. So while there might not be 1 billion people on LinkedIn yet, the ones who are using it are there to do business, not trade family vacation photos.

That makes LinkedIn an extraordinarily valuable resource for companies of all sizes. To help you further understand what’s at stake, here are a few of the best reasons your business needs a strong LinkedIn page:

LinkedIn Profiles Are Highly Visible

Because it’s so popular, LinkedIn has a very high page rank with Google. That means, among other things, that it’s entirely possible your business’s LinkedIn profile will come up in searches for your company’s name before your actual website, or immediately after. Fill yours in with the right kind of info, and you give yourself an extra search engine optimization advantage at virtually no cost.

Your Best Prospects Are Using LinkedIn

We mentioned earlier that business people and professionals like using LinkedIn. What’s also important to note is that many of the people who use LinkedIn might ignore other social profiles. For example, many C-level executives are active on LinkedIn even though they don’t have the time to participate in Facebook or Twitter. So if you want to reach some of your best prospects through social media, this might be your only chance.

LinkedIn Is a Hub for New Connections and Ideas

LinkedIn has a number of features that make it useful for networking, finding new customers, and even sharing industry ideas. We’ll go into more depth in the coming articles, but the bottom line is that if you aren’t using LinkedIn, you’re putting yourself and your company at a disadvantage.

In the next two posts, we’ll show you how to make the most of your company’s LinkedIn page to network and generate new sales opportunities. In the meantime, though, if you haven’t been making the most of LinkedIn already, now is the perfect time to talk with a member of the WebRevelation team and let us show you how we can get you up and running on this crucial social network.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , networking , social media


3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted Thu, March 26, 2015 by Julie Short

One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before unleashing them onto the world. In other words, you rarely ever get word of the storm before it hits.

With that in mind, web designers and marketers have to be at least a little bit grateful that they’ve been given advance warning this time. On April 21, Google will roll out a huge algorithm update that’s aimed at giving a higher search priority to mobile-friendly websites (and by extension, pushing websites that aren’t mobile compatible farther down the listings).

You can read more about this algorithm shift in Google’s own words here, but we are going to save you some time and give you three details every business owner or manager needs to be aware of:

#1 April 21 Could Bring a Huge Shift in Search Engine Positioning

Experts think this won’t just be a minor change in the way Google processes and displays search results. In fact, most are predicting that it will eclipse both Penguin and Panda (which were huge in their impact on SEO in their own right) in terms of the way it will change the landscape.

That means there are going to be winners and losers – websites that suddenly start getting lots more search traffic, and others that see their search volume dry up overnight. Which category will your business website fall into?

#2 Google Isn’t Leaving You Any Wiggle Room

One interesting thing we know about the coming April 21 algorithm shift is that Google either considers your site to be mobile-friendly or not mobile-friendly. That is, there isn’t any wiggle room, and they aren’t taking into account the degree to which you’ve made your website compatible with smartphones and tablets.

There are still plenty of reasons to incorporate as many mobile features as you can, but for now the world’s largest search engine is going to give you a simple thumbs-up or thumbs-down.

#3 If You Aren’t Ready, Take Action Now

If you have any questions about whether or not your business website is mobile-friendly, or suspect you aren’t ready for the April 21 algorithm change, we strongly advise you to speak with a WebRevelation team member today. Over the years, we’ve learned two important things about getting customers from Google: first, that it can be highly profitable and cost-effective; and second, that it can take a long time to catch up if you fall behind or run afoul of Google’s requirements.

A major change to the way search engine positions are calculated is coming quickly, and it’s coming regardless of whether you’re ready or not. If you need to make some changes or upgrades to your business website before it’s too late, call WebRevelation now at 817-283-3324 or 405-607-0349 to schedule a free consultation and see how we can help.

Posted in : Website Content , SEO/SMO/SMM , Mobile Websites , Announcements | 
Tags : mobile friendly , google change


What Posting New Content Regularly Does For Your Business

Posted Thu, March 19, 2015 by Julie Short

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat of your site for three main reasons we’ll give you in this blog.

Fresh Content Can Influence Rankings
Search engines value new content over old. Google measures your web content for freshness. It tries to judge if your content is applicable now or outdated?  To remain ahead of competitors, Google only wants to answer searches with the best possible options for the searcher. In a search engines view, fresh content includes recent events, hot topics, regularly occurring events or frequently changing details (technology, laws, etc.). Old posts aren’t completely worthless. In some searches, your older post may still be one of the best matches available no matter its inception date. With the vast amount of Internet content, your business can’t rely on old content to stay relevant. It’s much more uncertain when and if it will come up in a search. 

Give Visitors a Reason to Return
Having the same old information and visuals on your site will only encourage one time visits. That shouldn’t be one of your marketing goals. Use your site as a communication tool. If someone wants to know something about your company or field, people should know they’ll probably be able to find the answer on your sight. If you don’t have it, your competitor might. You’ve got expertise and knowledge in your area. Share it and in return your site will receive more views and leads. Your product might never change, but the world does. You can update people on new insights to your field or even just unknown inner workings of your business. 

Blogs are Critical to SEO. 
By posting diverse blogs pertaining to your field, it’s more likely for unique visitors to find your company. People search for a whole range topics and keywords on search engines. When they search, if you’ve got a blog pertaining to the topic it’s likely to land in the search. Content on your site should anticipate what people need to know about facets of the business you are in and approach those topics as an authority. If your blog posts are interesting, readers might return to read the next one. 

Posted in : Blogging | 
Tags : Content is King


Inbound Marketing Part 2: The Ingredients of an Inbound Marketing Campaign

Posted Thu, March 12, 2015 by Julie Short

In the first post in this series, we explained the concept behind inbound marketing and showed why it’s becoming so prevalent in the digital age. Today, we want to follow up on that idea and give you a quick overview of what an actual working campaign might look like.

If you want to attract new leads, and have them contact you when they’re ready to take the next step, there are a few things you have to have in place:

Several Pathways to Attract Visitors to Your Website

Before your website can generate leads, it has to have traffic. In most cases, an inbound marketing campaign will begin with search engine optimization, or perhaps pay-per-click ads. However, you can also leverage social media networks, a blog, referrals, and even email marketing to drive visitors to your website.

If possible, you’ll want to have several sources of new visitors. That will ensure you’re not only getting a mix of visitors, but also that you don’t become too dependent on any one particular source.

A Sales Funnel That Converts Visitors into Leads and Leads into Customers

Once you have visitors coming to your website, you need a way to turn them into leads. The specific process will probably depend a lot on your business, the industry, and customer preferences. However, it’s very common to offer premiums and extras in exchange for contact information. For example, you might give out an e-book, DVD set, or free consultation through your website to anyone who is willing to sign up for your newsletter or attend an event.

What matters here is that you give people who are coming to your website a very good reason to learn more and take the next step. Eventually, that “next step” will involve making a purchase or meeting with a member of your team.

A Way to Nurture Contacts and Encourage Them to Keep Moving Forward

One great thing about inbound marketing is that it allows customers to move the process along at their own pace. Unfortunately, not all of them are going to be ready to take action and meet with you or complete a purchase right away. For that reason, you need to have some sort of follow-up system in place, such as an email newsletter or autoresponder for “cold” leads. Eventually, these contacts may come around and decide to work with you.

There is a lot more that goes into inbound marketing, of course, but you can’t design or implement a successful lead generation campaign without these ingredients. Are you ready to put them to work on your website?

Think inbound marketing could work for your business, or want to ask questions? Contact WebRevelation today and let us show you why so many companies turn to us when they need to see bottom-line improvements in sales and marketing.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , online marketing


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