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Is Texas the Perfect Place to Start a New Company?

Posted Thu, July 23, 2015 by Julie Short
According to economists and business experts, it just might be. Texas was recently awarded the Golden Shovel Award for 2015, following billions of new investment into the state. It was also named the number one spot for business by Chief Executive Magazine last year, so the award certainly isn’t a fluke.

In numerous surveys, the state has been shown to be amongst the best for having an educated workforce, business-friendly laws and tax statutes, and a variety of different industries that keep the economy humming on all cylinders.

Knowing that, you might be tempted to run out and get your brand-new business off the ground today. We hope you do, but let us give you a few words of wisdom (and decades of combined experience) that can help you make the most of your opportunity, in Texas or anywhere else:

Having a Great Business Idea Is Only Half the Battle

Having a great concept or product is crucial, but so is getting the word out. It doesn’t matter how strong or innovative your idea is – without impactful marketing and public relations, you’ll never get in touch with enough customers to generate revenue and stay afloat. Far too many entrepreneurs ignore the marketing side of things. Don’t mimic their mistake.

A Great Business Environment Means Lots of Customers… and Lots of Competition

Having a great environment for business can be a double-edge sword. On the one hand, you have a great economy, favorable tax laws, and lots of customers. On the other hand, though, you have other business owners and entrepreneurs who also know Texas is a great place to start a business. And, some of them might have a head start on you.

Have a plan for making your business different, and for explaining those differences to customers in a meaningful way.

There’s Nothing Quite Like Advice From an Experienced Team

Sometimes, we are able to help clients avoid making common and classic mistakes simply because we’ve been around the business world for a couple of decades. If you’re brand-new, and looking to get your venture off the ground, make sure you surround yourself with a few people who know the ropes. They can help you spot errors that would otherwise sink your business and keep you from moving on the right track.

Texas might be the closest thing to “perfect” when it comes to the right place for starting or growing a business, but that doesn’t mean you don’t have to be a little bit careful when investing your time and money. We hope you’ll decide to get out there and make your fortune… but not without the knowledge and advice you’ll need to flourish in the years ahead.

When it comes to web design, Internet marketing, and business automation, you won’t find a better partner than WebRevelation in Dallas, Houston and San Antonio. Talk to our team today and see how we can help your business grow!

Posted in : FYI , Business Strategy | 
Tags : business in Texas , Texas opportunities


3 Things to Know About Website Banners

Posted Thu, July 16, 2015 by Julie Short

Although everything seems to change in web design in the span of a few years, there is one layout trend that never seems to fade – the popularity of banners and sliders that run across the top of websites.


It’s easy to see why so many web designers, marketers, and visitors love banners: pictures are understood more quickly than text is, and they make a memorable and emotional impression.

In other words, it’s simply more powerful to see a photo than it is to read words on a page.

But, while the website banners remain popular, they are also commonly misused. To understand why that is – and to stop you from making the same mistakes that your peers and competitors might be – here are three things you should know about website banners:

#1 High Quality Images are a Must

It goes without saying that website banners should be created from very high-resolution images. If they aren’t, they can look stretched, pixelated, or just amateurish. Any of these is the absolute wrong first impression to make when someone visits your website for the first time.

Beyond simple resolution, using high-quality photos also means that your images should tell the story you want them to in a way that is easy for a potential customer to understand. That takes a surprisingly nuanced approach, so don’t be afraid to experiment with many choices until you get right.

#2 Your Banners Should be Up-to-Date

The banner images on your website won’t just be the first things visitors will see, they’ll also be the first elements they’ll actually notice (consciously or subconsciously). It’s important that they be up-to-date, showing off your very best products, people, or ideas. Otherwise, they could get potential customers thinking about things that aren’t relevant to what you’re trying to offer at the time.

#3 It’s Not Usually a Great Idea to Create Your Own Web Banners

Web banners don’t just need to look great and be current, they also have to integrate well with the other elements on your webpages (like text, logos, and other graphic ingredients). Because making the right fit is so important, it’s usually a bad idea to create your own banners, or to update them yourself. Getting your web design team to change them shouldn’t be a big job, but it can make a lot of difference in the perceived quality of your website.

When they are used correctly, web banners are extraordinarily powerful visual marketing elements. When they aren’t, they can distract visitors and take away from your company’s credibility. Are your web banners adding enough to your online presence? And if not, what are you going to do about it?

If you need a web design team that understands how great layouts and proven Internet marketing techniques go together, it’s time to talk to WebRevelation. Get in touch with us today to request a free consultation and account review.

Posted in : Websites , SEO/SMO/SMM , Mobile Websites | 
Tags : website banners , web design , banners


7 Things That Are Easier With a Custom Content Management System

Posted Thu, July 9, 2015 by Julie Short

Lately, we’ve been sharing some of the benefits of custom content management systems. First, we looked at three specific functionalities that are easier to achieve with the CMS than they are with WordPress and similar platforms; then, we looked at advanced programming, marketing, and design features that are easier to achieve with custom programming.

Today, we want to take a look at some specifics. Here are seven things that are easier to accomplish on your website when you’re using a custom content management system:

#1 Online Registration

Want to bring attendees to an event and have their registration information automatically added to an off-line database? A custom content management system that integrates with existing software might be the perfect answer.

#2 Event Management

Even beyond registration, other parts of event management – like equipment inventory, scheduling, and session capacity – can all be effectively overseen with the right content management system in place.

#3 Recruiting

Sometimes, bringing the right people into your organization is every bit as important as gaining new customers is. But, the recruiting process can be time and paperwork-intensive. With a custom content management system, you can automate many hiring tasks, saving yourself time and money.

#4 Polls and Surveys

When you’re looking to get beyond simple polls and surveys and trying to glean real information from customers and visitors, a custom content management system could be the answer. That’s because the coding is easier to work into your website and update, and the results can be automatically downloaded and real-time.

#5 Document Management

If you have thousands of online and off-line documents to keep track of – along with ongoing updates and revisions – using a CMS that’s “off-the-shelf” might not be your best choice. A custom CMS can help you keep track of these files and allow you to share access with visitors when needed.

#6 Staff and Membership Tools

Because a custom CMS can take advantage of integrated encryption and membership areas, it can be a great way to control the flow of access from one part of your website to another. That can be perfect for offering special features to staff and membership.

#7 Blogging

Although WordPress was practically built for blogging, the interface it uses for adding new content isn’t always easy or intuitive for its users. With a custom CMS, you can make it easier to publish text and images in a way that’s easy for readers to see and search engines to find.

Most of these functions can be achieved with a WordPress-based website, or one built with another common CMS. If you’re looking for lots of power with a minimum of coding and alterations, though, working with a custom platform might be your best choice.

Talk to the WebRevelation team today to see how we can help with custom content management systems and other advanced design and marketing features.

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , Custom CMS , easier content management


Do You Need Advanced Custom CMS Applications?

Posted Thu, July 2, 2015 by Julie Short

In an earlier post, we looked at some of the top-level advantages of using a custom content management system instead of WordPress or the other more popular options. To be sure, custom CMS setups aren’t for everyone, but for companies that can use them they are invaluable.

Today, we want to go a little bit deeper and explore the way a custom CMS can work with a few advanced website applications. In other words, we want to take a look at the way the right programming can help you accomplish more with your web presence.

Here are a few ways that a custom CMS might add more power, and profitability, to your business website:

Back-End Functionality

If you need your website to perform advanced functions behind the scenes, or to integrate with off-line databases, scheduling apps, or other business tools, a custom CMS might be the answer. That’s because your content management system can be programmed with advanced encryption, file-sharing, and other features that make it easy for you to integrate different pieces of existing software (including custom applications that have been developed specifically for your company) in a way that makes them easy to use together.

Advanced Marketing

In the same way, a custom CMS may be able to power advanced marketing tools that allow you to segment customers, dynamically control advertising budgets, or draw contact names from online sources and use them in print marketing campaigns. Certain types of functionality are easier to build into a custom content management system, especially if they are imagined from the outset. If you’re looking to unlock the power of advanced Internet marketing, consider starting with the way your website is organized.

Design Integration

Although WordPress and the other popular content management systems are a lot more versatile than they used to be, there are occasions where companies want to use design features that are better-suited to a custom CMS. If you are wanting to achieve an unconventional aesthetic with your new website, or want to experiment with different layout types, using a custom CMS might be a good way to implement these ideas without having to sacrifice functionality in different parts of your website.

Sometimes, the decision to choose a custom CMS isn’t about aesthetics or the user interface – it’s about getting all the backend and marketing power you can from your new website. Have you looked at your options for creating a new website that makes your business more profitable?

If you have questions about content management systems – or web design and Internet marketing in general – why not speak to the WebRevelation team in Oklahoma City? In just a few minutes, you can set up a free consultation where we’ll be happy to review your current website and answer any questions you might have.

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , custom content management system


3 Benefits of Using a Custom CMS

Posted Thu, June 25, 2015 by Julie Short

Deciding to implement a content management system into your new website is an easy call – doing so makes it easy for you to add and update pages while maintaining a consistent look throughout every part of the site. Figuring out which content management system to use, however, can be a little tougher.

Obviously, there are a lot of popular options, such as WordPress and Drupal. But, lots of business owners overlook the advantages of a custom CMS, usually because they are working with a web design team that isn’t familiar enough with them to spell out the benefits.

That’s too bad, because having the right CMS can make a huge difference on the usability and profitability of your website. And, getting one that’s publicly available isn’t always the best choice.

To help you understand why, here are three benefits of using a custom CMS that you might not have known about:

#1 It Can Be Tailored to Fit Your Needs

As the word “custom” implies, this type of content management system can be shaped, designed, and programmed to meet the needs of your company. That means you don’t have to worry about a “one-size-fits-all” approach to web design, but instead can take advantage of the features that matter to your organization (and ignore the ones that don’t). The result isn’t just better functionality, but often cleaner code that isn’t cluttered by things you don’t need. Doing away with extra chunks of code could make your website run faster and more smoothly.

#2 There are Fewer Online Security Concerns

Hackers and cyber criminals love common content management systems, like WordPress, because so many millions of people use them. They only have to find one weak point in the content management systems security and they can suddenly access millions upon millions of different websites at once. On the other hand, with a custom CMS, there isn’t nearly as much incentive for thieves to spend time breaking in. That makes them more likely to move on than bother trying to crack the security on your website.

#3 It Makes it Easier to Update Your Website

One of the biggest advantages of having a custom CMS is that the interface can be designed for simplicity. In other words, we can make it so that adding new pages, or updating your content, is as simple as using a program much like Microsoft Word. That might not seem like a huge deal, but if you’ve ever struggled to keep your website up-to-date, you know how important it is to have a system that’s easy to use and master. What’s the point of having a CMS if updating your website is a chore?

If you’ve never considered using a custom content management system, now might be the perfect time to take a closer look and see if it’s right for you.

Looking for the very best in business web design and Internet marketing? Talk to the team at WebRevelation in San Antonio, Houston or Dallas today!

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , custom CMS , content management


7 Simple Online Security Tips

Posted Thu, June 18, 2015 by Julie Short

Online security is a bigger topic than ever these days. Individuals and businesses alike are learning that they better go out of their way to protect things like passwords and financial records if they don’t want to fall prey to hackers. And at the same time, the consequences of theft and data breaches are more severe than ever.

What gets lost in all the concern about online security, however, is that the best pieces of advice tend to be the simplest. Most cyber crimes don’t happen because cyber criminals are using sophisticated technology or expertise, but instead because we tend to leave the front doors to our websites and financial accounts wide-open.

To help keep you better protected, here are seven simple online security tips you can start using immediately:

#1: Use Strong Passwords

One survey suggested that more than 10% % of Americans use “1234” as their ATM pin numbers, and that a similar number use passwords like “password.” Changing yours to a complicated mix of upper and lower case letters, with some numbers and special characters thrown in, makes it almost impossible for automated hacking tools to gain access to your accounts.

#2: Change Your Passwords Regularly

While we’re on the subject of passwords, be sure you change yours every 3 to 6 months. And, if you have to ask, it’s a good idea to have different passwords for all the major websites and services you use.

#3: Be Stingy With Sensitive Data

A password is only a password if some people don’t know it. It’s amazing how many offices we’ve seen where everyone has permission to log into the company server, or charge items to the owner’s credit card. Think carefully about who needs access to which pieces of information in your business, and then seal off any loose ends.

#4: Back Up Everything, and Back it Up Often

Whether you lose data because of a problem with technology or a lack of security, having extensive, validated, and up-to-date backups is extraordinarily important. Make sure you aren’t just keeping a copy of critical files, but that they are somewhere safe and password-protected.

#5: Take Advantage of Security Patches

When it comes to things like web hosting packages and financial software, it’s critical that you install patches and updates as they come out. Often, these contain the fixes to security breaches that have been discovered, to someone else’s misfortune. Software providers are constantly closing the door on hackers, so take the protection offered by ongoing updates.

#6: Keep the Right Company

This is good advice for life, of course, but especially applies to your online relationships. Don’t visit websites that you can’t trust (especially online casinos and other adult-themed destinations), and certainly don’t respond to messages, click on links, or download attachments from others you don’t know. This applies for social media, as well – just because someone looks friendly doesn’t mean they just want to be your friend.

#7: Keep a Close Eye on Websites and Accounts

Once a week or so, take a quick look through your business website and financial accounts. Often, the easiest way to tell you’ve been a victim of cyber crime is with a simple eye test. Discovering that something is wrong might not be pleasant, but it can keep the issue from getting worse (as it would if it were undiscovered).

None of these tips is sophisticated, but they all work. Start using them today, and you’ll greatly decrease the risks associated with hacking, identity theft, and other Internet crimes.

Is your web design and Internet marketing firm looking out for you the way they should be? If not, now is the perfect time to schedule a free consultation with the WebRevelation team.

Posted in : Websites , Online Profile Management , FYI | 
Tags : online security , security


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