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Logo Design: Don’t Underestimate Your Visual Identity

Posted Wed, August 27, 2014 by Julie Short

Any college student that's been through Marketing 101 can tell you that logos are massively important to branding and marketing. And yet, we regularly meet with new clients who either don't have a great logo, or have been putting off the process of updating the one they have had for years.

Why is that? Certainly these men and women know how much logos mean, so why don't they invest in one?

The short answer, in most cases, is that they simply haven't gotten around to it, don't realize just how much the logo affects their marketing, or don't know where to turn for help. Despite the specific reason, it almost always comes down to a matter of momentum.

To help you avoid making the same mistakes, here are a handful of things you should know about logo design with WebRevelation:

Logos are powerful. In half a second or less, your logo tells a potential customer (or vendor/employee) what your company does, what its "personality" is like, and how you want them to feel about your business. And, because they're seen again and again, that impression is likely to be reinforced hundreds or thousands of times.

Sometimes it’s best to start over. If you have a terrible or outdated logo, the best strategy is sometimes to start over from scratch as part of a bigger marketing or branding push. Beginning again with something new is better than trying to polish an idea that just doesn't work.

Logos don’t have to be complicated. Most of the very best logos are simple. They convey a message and tone without over complicating it, and make themselves more memorable at the same time.

Logo design doesn’t have to be a long (or expensive) process. By working with the right creative team, you can get a fantastic logo in just a couple of weeks. And, updating your visual identity will probably cost you a lot less than you might think.

Choosing the right logo design team is important. Because of the power your logo could have, and the missed opportunities that arise when it doesn't, it's important to choose the right design team. But then again, you probably already knew that if you found your way to this blog.

When it comes down to it, a good logo works a lot harder – and is worth a lot more – and a lot of marketers realize this. Is it time you got a visual identity that makes the right impression on your buyers?

WebRevelation is a leader in web design, logo creation, and Internet marketing; with locations in Oklahoma City, Dallas, San Antonio and Houston. Call us now at 817-283-3324 or 405-607-0349, request a quote, or see what we can do to help your business grow.

Posted in : Websites , Tips and Tricks , Business Strategy | 
Tags : logo design


One Thing That Never Changes in Online Marketing

Posted Wed, August 20, 2014 by Julie Short

The rate of change in Internet marketing has always been extremely quick, and the process only seems to be accelerating. For instance, a lot of tactics that would have been considered "best practices" search engine optimization just a couple of years ago can actually harm your search engine positioning now. The same is true for a lot of notions we only recently held about web design, e-mail, and social media.

All of that continuous change can make things difficult for business owners and executives. Amidst all of this turmoil, however, it's important to remember that one thing about online marketing never changes; it's still just a form of marketing. Marketing by its very nature tends to be uncomplicated – you just meet new people and tell them about your company or products. The rest, as they say, is window dressing.

When you keep that perspective in mind, it's easier to roll and adapt with the changes as they come. Because your goal is consistent, it's only the specific tools and activities that have to be shifted from time to time. To help you understand why that principle is so important, here are a few good pieces of advice to follow in your online marketing… regardless of what the current trends or fads might be:

Know your market. Before you can meet your most important prospects and customers, you have to know who they are and what they want. Luckily, this is getting to be easier than ever with social media. Just get in touch with a few of your most important buyers and see what they have in common. Then, you can use that information to find others like them.

Have a great website and bring people to it. In this context, a "great website" doesn't necessarily mean any particular programming platform or layout feature – it just means that your website is easy to read, use, and understand. Clarity is a vastly underrated marketing skill.

Don’t be generic. Even before the Internet you had competitors all around you; the web has just brought them closer. The key isn't to run from all the other businesses who want to steal your customers, but to distinguish yourself from them. In other words, don't be generic in your marketing. Embrace your business’s personality and set yourself apart from the crowd.

Keep trying new things. As we hope you understand by now, marketing principles are fairly constant while tactics are changing all the time. Keep in mind what it is you want to accomplish, but don't be afraid to experiment with different methods. You never know when you'll stumble on something new and exciting.

Be the best. It's almost cliché, but the most reliable way to market your business is to be the best at what you do. When you're at the top of your game, others will seek you out and give you referrals. Aim for the leadership role in your industry or market and the process of finding customers always gets easier.

Marketing might not be easy, but it isn't rocket science, either. The more things change in our industry, the more you realize that reaching out in getting to know buyers is all about understanding what they want and giving it to them. Keep that idea front and center and you're always likely to do well, regardless of which specific marketing tools you use.

Looking for top-tier Internet marketing help in Oklahoma City? Call WebRevelation now at 405-607-0349 and ask for a free consultation.


Posted in : Email Marketing , SEO/SMO/SMM , Tips and Tricks | 
Tags : internet marketing


How to Stop Social Media Trends from Passing You By

Posted Wed, August 13, 2014 by Julie Short

For the past few years, business owners and marketers have known that social media is a game-changer when it comes to reaching out to new clients and establishing brand loyalty. But, the opportunities that social networking sites present come with a cost that's hard to ignore: not only does your social activity itself take a bit of time, but keeping up with the latest trends and ideas feels like a part-time job all on its own.

In other words, you can't make the most of social media marketing if you don't stay on top of the latest trends, but you can't spend all of your time figuring out what's going on with Twitter, Facebook, and LinkedIn either.

To help you stay tuned into the social world, and especially the best practices in the industry, here are seven quick tips you can use to stop social media trends from passing you by:

1. Listen and learn. You can learn a lot just by hanging out with other business owners (or tech-savvy teenagers) and learning about what they're doing.

2. Track the most popular hashtags on Twitter. The biggest and most important trends will almost always have an accompanying storm of hashtagged tweets announcing and following them.

3. Get to know the G+ influencers in your industry. Likewise, the biggest news on social media is going to be discussed by industry experts. You can often learn more on Google +, which allows for more substantial content than Twitter, so follow a few people you can learn from.

4. Get plugged in to LinkedIn Groups. LinkedIn discussion groups are a largely-untapped gold mine of information and advice. It only takes a moment to join one, and the benefits could last for years.

5. Play with your apps and toys. There is no teacher like experience, and simply experimenting with social websites (and the accompanying apps) can be a great way to get to know them.

6. Attend a conference or training event. If you can devote a few hours to social media marketing, consider attending an event or workshop. You'll learn expert tips in a condensed format.

7. Subscribe to blogs like this one. An informative blog post is also a great way to absorb a lot of information in a quick, easy-to-understand format. Subscribe to a few (like ours) and you'll have a head start on learning everything you need to know.



While it is true that social media changes quickly, it's a myth that you have to spend all of your time on social sites to use them effectively. Instead, you just have to know where to look to find the highlights. Spend a few minutes a day following these tips and you'll be up to speed in no time.

Looking for a business web design and Internet marketing partner that understands what it takes to get results? Call WebRevelation today at 817-283-3324 and find out what we can do for your bottom line.

Posted in : SEO/SMO/SMM , Tips and Tricks | 
Tags : social media


How to Organize Your Website for Better Search Effectiveness

Posted Wed, August 6, 2014 by Julie Short

For all the discussion that revolves around search engine optimization, many business owners (and more than a couple of web designers) tend to focus on the wrong things, or miss the obvious. That's often the case when it comes to website structure (how your pages and links are organized), which can have a surprisingly-large effect on how easy your content is to find.

That effect comes in two ways: how your pages are displayed in search results, and how well Google and the other search engines are able to understand what lives where on your business website.

In the first case, a website with an easy-to-use site structure can be displayed multiple ways in Google search engine listings, and even have "sub-results" for individual pages. And to the second point, search engines can't necessarily find or crawl your content without the right webmaster tools. Even when they can, they may not understand how pages work in relation to one another, which in turn means they don't know how they should be displayed, either.

Luckily, it's not that difficult to organize your website for search effectiveness. Here are a few basic ideas we always keep in mind when working with our clients:

Draw a flowchart before you begin. This will allow you to envision the way your website pages should be set up. It also gives you the chance to ensure that everything follows a logical flow from one topic to another.

Make it easy to get from A to B. Try not to "bury" anything on your business website, particularly if it's an important topic or product. A good rule of thumb is that it shouldn't take more than two or three clicks to reach any part of your website from anywhere else.

Stick to languages Google understands. Lots of designers love flash and animation, but these are hard for search engine spiders to crawl. Code your site in HTML or CSS whenever possible to make it more searchable.

Don’t draw visitors too deeply into the rabbit hole. If your website goes more than three or four layers deep (something you can see from your flowchart), find out if you can simplify it. The deeper you go with individual layers, the harder it is for users to find what they're looking for.

Make sure your navigation menu is easy to see and use. It should be visible from every page, of course, and with main topics and subcategories that are easy to understand.

One thing you might notice about these tips is that they aren't just good for search engine optimization; they also make your site easier for actual customers to use. That's the whole point. Search engines just want what people do, and that's a website that's clear, intuitive, and full of great content.

Are you getting all you can from search engines and social media? Talk to the San Antonio web design team at WebRevelation today to see how we can help take your Internet marketing to the next level.

Posted in : SEO/SMO/SMM , Website Content , Websites | 
Tags : websites , organization , effective


5 Web Design Blunders Visitors Hate

Posted Wed, July 30, 2014 by Julie Short

If you are like most of the business owners and marketing executives we work with, you probably don't want to unintentionally drive new customers away from your website. In fact, the thought of watching that revenue slip away probably makes you queasy.

Even so, we see websites every single day that have fatal flaws. Despite their best intentions, the owners of these sites are doing their very best to scare buyers into clicking in another direction.

Are you making the same mistakes? We hope not, but now is a good time to check and be sure. Here are five web design blunders visitors absolutely hate:

1. Unconventional or sloppy designs. Although it might seem unfair to lump "unconventional" and "sloppy" web designs together, to your customers they are one and the same problem. That's because all of us use dozens of websites every day. We know what they're supposed to look like, and how they should work. When you deviate too far from that, you make it difficult for people to actually use your site, which makes them want to look for answers elsewhere.

2. Hidden content. When you have content on your website that isn't crawled by search engines, or can't be found within your internal link structure, you have a problem. That's because it's going to essentially be invisible for most customers. In that case, you can’t get the sales you want because they can't find the information they need.

3. Huge blocks of text. Have you ever come across a web page that has lots and lots of information, but in long, imposing paragraphs without any subheadings? If so, then you already know how easy it is to just take your attention elsewhere. Having big blocks of uninterrupted text is like inviting visitors to take their time and attention to one of your competitors.

4. Pop-ups and obtrusive ads. Although some marketers swear by on-page pop-ups, blinking ads, and other forms of Internet obnoxiousness, the reality is that readers will usually tolerate them, but almost never like them. There are plenty of ways to make your most important offers stand out without driving visitors aggressively from your website. Why shout when a whisper will do just as well?

5. Unanswered questions. There are probably a lot of basic questions you're used to hearing about your products or services: how much they cost, how long they take to get, what "fine print" comes along with the purchase, and so on. If these aren't answered on your website, it makes it seem as if you have something to hide.

Making your business stand out, online or off, is hard enough without shooting yourself in the foot. So, if you notice one of these five blunders on your own website, take care of it now before it can impact your business even more.

Is your website suffering from a fatal flaw? Talk to the creative team at WebRevelation today by calling 817-283-3324.

Posted in : Business Strategy , Website Content , Websites | 
Tags : websites , effective design


Do You Know What Unforgettable Content Looks Like?

Posted Wed, July 23, 2014 by Julie Short

Most marketers don't necessarily know what unforgettable content looks like, or how it’s created, but they definitely know what it feels like. We've all come across an article, picture, video, or even an email that changed our perspective, moved us to action, or inspired us to forward what we have seen to a dozen other people.

So, why is it so hard to create that in our own marketing?

From our experience, there are really two issues. The first is that any piece of content can be hit or miss. What seems like a sure thing to you might not be well received by your customer base, and something you've come up with off the cuff could end up being wildly popular. The second issue is that most people aren't really sure what the ingredients for unforgettable content are.

We can’t necessarily help you in the first case. If you want to create great content, you'll probably have to experiment with lots of it. We can tell you what great content is made of, though. Here are a few things you need to consider:

Truly great content has to center on a popular topic. Popular simply means that the readers that matter to you care about it. In other words, all of your content doesn't have to center on pop culture or front-page news, but it does have to involve something that your buyers will read or think about.

It's important to create an emotional response with readers or viewers. Most effective content isn't strictly informational in nature; it also has an emotional edge or appeal to it. Get people to laugh, cry, or just take notice, and chances are you're off to a very good start.

Most great pieces of content have some entertainment value. While entertaining readers, viewers, or customers might not be the point of your content, it's not a bad idea to keep the entertainment value of your articles and posts in mind. Think of it this way: Jokes, drama, and visuals are like the sugar coating that helps your marketing medicine go down easier.

Some content is perfect just because it's timely. One easy way to make your content popular – and thereby more effective – is to tie it to something timely. Whether you look to the calendar or the news, you can probably search out something that can serve as a "hook" to tie your content to.

Every great piece of content needs a strong title and searchable keywords. No matter how great your articles and social posts are, it won't matter if readers and potential customers can’t find them, or if they aren't interested enough to check them out. You can't ignore titles and keywords, so work with them as long as you need to in order to get things right.

The great thing about these ingredients is that they give you a blueprint for creating lots of fantastic content again and again. That way, even the pieces that don't seem like big winners still end up contributing to the overall effectiveness of your Internet marketing plan and search engine optimization platform.

Most of us know great content when we see it… now you have a good plan to help you create it, too.

For help with business web design, search engine optimization, e-commerce, and so much more, contact the team at WebRevelation today by calling 817-283-3324.

Posted in : SEO/SMO/SMM , Website Content , Websites | 
Tags : website , great content , marketing


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