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Is Your Oil and Gas Operation as Efficient as it Could be

Posted Wed, September 10, 2014 by Julie Short

In today's ultra-competitive energy market, success in the oil and gas industry often comes down to efficiency. You don't just need to have the right team, the best locations, and a good plan, but to execute each step in a timely and effective way.

At the same time, though, cost controls and an unpredictable economy have driven a lot of oil and gas operators to put off important technology investments – leading to a "forest for the trees" situation in which efficiency is being sacrificed for small, short-term savings.

In other words, if you don't have the right technology team on your side, your oil and gas operations could be suffering. In fact, you might be "leaking" small amounts of money in virtually every part of your business.

We help our clients to avoid these issues by assisting them in a number of key areas, including:

Oil and gas web design. Obviously, having a strong website is important for marketing your business to other companies and investors. But, with the right web presence, you could use your site as a hub for project management, a tool for recruiting, and even a source of industry information.

Inventory and workflow management. These are the types of issues that fall under the broad umbrella of "logistics," and that can make or break the profitability of your oil and gas operation. Knowing what you have to work on – and then scheduling and managing those projects and locations – is critical to your success. Each of those tasks is a lot easier when you have the right technology on your side.

CRM and contact management. When you have customers, vendors, suppliers, and distributors to manage, keeping track of contacts, responsibilities, and personal details can become a daunting challenge. With effective CRM solutions in place, you can be sure that nothing slips through the cracks, especially your most important sales opportunities.

Could these kinds of systems help your business to be more profitable? There is an easy way to find out. Call or email WebRevelation today and let us give you a free, no-obligation consultation. After a quick technology review, we'll show you whether there are any parts of your business that can be improved in a cost-effective way using better hardware, software, or systems.

You've got nothing to lose, so why not get in touch with WebRevelation now and see why we are San Antonio's oil and gas technology experts?

Posted in : Business Strategy | 
Tags : Oil and gas


Are Old Ideas Holding You Back From a New Level of Efficiency?

Posted Wed, September 3, 2014 by Julie Short

Despite the fact that we live in a so-called "digital age," there are a surprising number of companies holding on to very old ideas and ways of doing things. In fact, some are even using newer technologies without truly taking advantage of them – something akin to using your laptop computer as a paperweight.

Obviously, we're exaggerating just a little bit, but it isn't unusual for otherwise successful businesses to be using backward processes, especially in the field of manufacturing, where many of our best clients do their work. Instead of embracing tools like CRM software, inventory control packages, logistics platforms, and custom mobile apps, they are clinging to spreadsheets, telephone calls, and other similarly outdated processes.

Why is it that they are fighting change, when they could be enjoying benefits like bigger sales, lower costs, and faster delivery times?

Although many companies would say they aren't ready to make changes, the answers often lie in the psychology of an organization, or the mindset of its executive team, rather than any true limitations of the hardware or software they could be using. That's understandable, but it's also something that's easy to fix. 

Here are a few of the common issues we help companies with, along with a couple quick thoughts on each:

Clinging to old habits. When it comes down to it, a lot of people don't like learning to do new things, or dealing with change at all. What usually happens, though, once we show them how much time and money can be saved by doing things a smarter way, is that our clients can't remember how they ever got along without the new tools and ideas.

A general resistance to change. This involves the same kind of thinking, but in an organizational sense. If things have always been relatively successful working a certain way, why change? The answer is that doing something successfully doesn't mean you can't do it better, or with less time, expense, and stress.

Personnel bottlenecks. Occasionally, we have clients who would like to try to do things differently, but can't get permission from a key executive or decision-maker. Again, the reasons for putting off change are usually valid, but a thoughtful proposal and demonstration are usually enough to let them give our way a try.

The blame game. Conversely, change is sometimes slowed by the worry that, if the new methods don't work out, the person responsible for bringing the idea up (or making the final decision) are going to be blamed. But, that ignores the reality that they can also receive credit for taking the initiative, and could receive even more blame later if they didn't take advantage of an opportunity to help the organization.

If your company isn’t getting enough from technology, right now is the perfect time to decide to change things, become more efficient, and move forward. Call or email the WebRevelation team today and let us show you how a few simple cost-effective shifts in the way you do business can make all the difference.

Posted in : Business Strategy | 
Tags : business strategy


Logo Design: Don’t Underestimate Your Visual Identity

Posted Wed, August 27, 2014 by Julie Short

Any college student that's been through Marketing 101 can tell you that logos are massively important to branding and marketing. And yet, we regularly meet with new clients who either don't have a great logo, or have been putting off the process of updating the one they have had for years.

Why is that? Certainly these men and women know how much logos mean, so why don't they invest in one?

The short answer, in most cases, is that they simply haven't gotten around to it, don't realize just how much the logo affects their marketing, or don't know where to turn for help. Despite the specific reason, it almost always comes down to a matter of momentum.

To help you avoid making the same mistakes, here are a handful of things you should know about logo design with WebRevelation:

Logos are powerful. In half a second or less, your logo tells a potential customer (or vendor/employee) what your company does, what its "personality" is like, and how you want them to feel about your business. And, because they're seen again and again, that impression is likely to be reinforced hundreds or thousands of times.

Sometimes it’s best to start over. If you have a terrible or outdated logo, the best strategy is sometimes to start over from scratch as part of a bigger marketing or branding push. Beginning again with something new is better than trying to polish an idea that just doesn't work.

Logos don’t have to be complicated. Most of the very best logos are simple. They convey a message and tone without over complicating it, and make themselves more memorable at the same time.

Logo design doesn’t have to be a long (or expensive) process. By working with the right creative team, you can get a fantastic logo in just a couple of weeks. And, updating your visual identity will probably cost you a lot less than you might think.

Choosing the right logo design team is important. Because of the power your logo could have, and the missed opportunities that arise when it doesn't, it's important to choose the right design team. But then again, you probably already knew that if you found your way to this blog.

When it comes down to it, a good logo works a lot harder – and is worth a lot more – and a lot of marketers realize this. Is it time you got a visual identity that makes the right impression on your buyers?

WebRevelation is a leader in web design, logo creation, and Internet marketing; with locations in Oklahoma City, Dallas, San Antonio and Houston. Call us now at 817-283-3324 or 405-607-0349, request a quote, or see what we can do to help your business grow.

Posted in : Websites , Tips and Tricks , Business Strategy | 
Tags : logo design


One Thing That Never Changes in Online Marketing

Posted Wed, August 20, 2014 by Julie Short

The rate of change in Internet marketing has always been extremely quick, and the process only seems to be accelerating. For instance, a lot of tactics that would have been considered "best practices" search engine optimization just a couple of years ago can actually harm your search engine positioning now. The same is true for a lot of notions we only recently held about web design, e-mail, and social media.

All of that continuous change can make things difficult for business owners and executives. Amidst all of this turmoil, however, it's important to remember that one thing about online marketing never changes; it's still just a form of marketing. Marketing by its very nature tends to be uncomplicated – you just meet new people and tell them about your company or products. The rest, as they say, is window dressing.

When you keep that perspective in mind, it's easier to roll and adapt with the changes as they come. Because your goal is consistent, it's only the specific tools and activities that have to be shifted from time to time. To help you understand why that principle is so important, here are a few good pieces of advice to follow in your online marketing… regardless of what the current trends or fads might be:

Know your market. Before you can meet your most important prospects and customers, you have to know who they are and what they want. Luckily, this is getting to be easier than ever with social media. Just get in touch with a few of your most important buyers and see what they have in common. Then, you can use that information to find others like them.

Have a great website and bring people to it. In this context, a "great website" doesn't necessarily mean any particular programming platform or layout feature – it just means that your website is easy to read, use, and understand. Clarity is a vastly underrated marketing skill.

Don’t be generic. Even before the Internet you had competitors all around you; the web has just brought them closer. The key isn't to run from all the other businesses who want to steal your customers, but to distinguish yourself from them. In other words, don't be generic in your marketing. Embrace your business’s personality and set yourself apart from the crowd.

Keep trying new things. As we hope you understand by now, marketing principles are fairly constant while tactics are changing all the time. Keep in mind what it is you want to accomplish, but don't be afraid to experiment with different methods. You never know when you'll stumble on something new and exciting.

Be the best. It's almost cliché, but the most reliable way to market your business is to be the best at what you do. When you're at the top of your game, others will seek you out and give you referrals. Aim for the leadership role in your industry or market and the process of finding customers always gets easier.

Marketing might not be easy, but it isn't rocket science, either. The more things change in our industry, the more you realize that reaching out in getting to know buyers is all about understanding what they want and giving it to them. Keep that idea front and center and you're always likely to do well, regardless of which specific marketing tools you use.

Looking for top-tier Internet marketing help in Oklahoma City? Call WebRevelation now at 405-607-0349 and ask for a free consultation.


Posted in : Email Marketing , SEO/SMO/SMM , Tips and Tricks | 
Tags : internet marketing


How to Stop Social Media Trends from Passing You By

Posted Wed, August 13, 2014 by Julie Short

For the past few years, business owners and marketers have known that social media is a game-changer when it comes to reaching out to new clients and establishing brand loyalty. But, the opportunities that social networking sites present come with a cost that's hard to ignore: not only does your social activity itself take a bit of time, but keeping up with the latest trends and ideas feels like a part-time job all on its own.

In other words, you can't make the most of social media marketing if you don't stay on top of the latest trends, but you can't spend all of your time figuring out what's going on with Twitter, Facebook, and LinkedIn either.

To help you stay tuned into the social world, and especially the best practices in the industry, here are seven quick tips you can use to stop social media trends from passing you by:

1. Listen and learn. You can learn a lot just by hanging out with other business owners (or tech-savvy teenagers) and learning about what they're doing.

2. Track the most popular hashtags on Twitter. The biggest and most important trends will almost always have an accompanying storm of hashtagged tweets announcing and following them.

3. Get to know the G+ influencers in your industry. Likewise, the biggest news on social media is going to be discussed by industry experts. You can often learn more on Google +, which allows for more substantial content than Twitter, so follow a few people you can learn from.

4. Get plugged in to LinkedIn Groups. LinkedIn discussion groups are a largely-untapped gold mine of information and advice. It only takes a moment to join one, and the benefits could last for years.

5. Play with your apps and toys. There is no teacher like experience, and simply experimenting with social websites (and the accompanying apps) can be a great way to get to know them.

6. Attend a conference or training event. If you can devote a few hours to social media marketing, consider attending an event or workshop. You'll learn expert tips in a condensed format.

7. Subscribe to blogs like this one. An informative blog post is also a great way to absorb a lot of information in a quick, easy-to-understand format. Subscribe to a few (like ours) and you'll have a head start on learning everything you need to know.



While it is true that social media changes quickly, it's a myth that you have to spend all of your time on social sites to use them effectively. Instead, you just have to know where to look to find the highlights. Spend a few minutes a day following these tips and you'll be up to speed in no time.

Looking for a business web design and Internet marketing partner that understands what it takes to get results? Call WebRevelation today at 817-283-3324 and find out what we can do for your bottom line.

Posted in : SEO/SMO/SMM , Tips and Tricks | 
Tags : social media


How to Organize Your Website for Better Search Effectiveness

Posted Wed, August 6, 2014 by Julie Short

For all the discussion that revolves around search engine optimization, many business owners (and more than a couple of web designers) tend to focus on the wrong things, or miss the obvious. That's often the case when it comes to website structure (how your pages and links are organized), which can have a surprisingly-large effect on how easy your content is to find.

That effect comes in two ways: how your pages are displayed in search results, and how well Google and the other search engines are able to understand what lives where on your business website.

In the first case, a website with an easy-to-use site structure can be displayed multiple ways in Google search engine listings, and even have "sub-results" for individual pages. And to the second point, search engines can't necessarily find or crawl your content without the right webmaster tools. Even when they can, they may not understand how pages work in relation to one another, which in turn means they don't know how they should be displayed, either.

Luckily, it's not that difficult to organize your website for search effectiveness. Here are a few basic ideas we always keep in mind when working with our clients:

Draw a flowchart before you begin. This will allow you to envision the way your website pages should be set up. It also gives you the chance to ensure that everything follows a logical flow from one topic to another.

Make it easy to get from A to B. Try not to "bury" anything on your business website, particularly if it's an important topic or product. A good rule of thumb is that it shouldn't take more than two or three clicks to reach any part of your website from anywhere else.

Stick to languages Google understands. Lots of designers love flash and animation, but these are hard for search engine spiders to crawl. Code your site in HTML or CSS whenever possible to make it more searchable.

Don’t draw visitors too deeply into the rabbit hole. If your website goes more than three or four layers deep (something you can see from your flowchart), find out if you can simplify it. The deeper you go with individual layers, the harder it is for users to find what they're looking for.

Make sure your navigation menu is easy to see and use. It should be visible from every page, of course, and with main topics and subcategories that are easy to understand.

One thing you might notice about these tips is that they aren't just good for search engine optimization; they also make your site easier for actual customers to use. That's the whole point. Search engines just want what people do, and that's a website that's clear, intuitive, and full of great content.

Are you getting all you can from search engines and social media? Talk to the San Antonio web design team at WebRevelation today to see how we can help take your Internet marketing to the next level.

Posted in : SEO/SMO/SMM , Website Content , Websites | 
Tags : websites , organization , effective


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