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4 Things Your Website Says to Potential Customers

Posted Wed, February 6, 2013 by Julie Short

Your website is your first impression. It’s often your first and sometimes only chance to attract new business online. Having a sleek-looking and functional site design will attractively display your company after a search engine directs them to your site. Your website doesn’t have to be the most intricate ever designed, but it shouldn’t be a treasure hunt for consumers to find out information about your company. Whether it’s good or bad, here are four things your website is telling visitors. 

If your business is trustworthy and professional 
Like I said in the first paragraph, your website is often your first impression with prospects. Prospects are less likely to call to learn more about a business. According to Search Engine Journal, 88.1% of US internet users ages 14+ browsed or did research on products online in 2012. Regularly updated content lets prospects know you’re in business and you’re prepared for their Internet visit. It shows you care. The modern consumer is cautious about what they view online. Internet scams have contributed to this attitude. Your website should be as personable as possible, so prospects feel like you’re a professional company and worth their business.     

Your attention to detail
Just having a website isn’t enough. You might’ve thrown together a basic website just to get started and haven’t chosen to upgrade to something better for a million different reasons. Think about your website like a proposal. You wouldn’t submit a proposal to a client that has errors, is hard to read and lacks the content needed to choose your business. You’ve got a lot on your plate running a business, but your site or lack of a site could be restricting your growth. If your website is old, poorly designed or lacking updated information customers will think that’s how you treat your business. 

Your level of success
If I attempt to visit a company’s website and it doesn’t exist or it’s an absolute mess, I keep searching until I find a business in that field with a website. If these statements apply to your business, you’re inadvertently sending negative messages to prospects. In the mind of the consumer, every successful business has the ability to maintain an easy and functional site.

Your attention to customer service 
Bad, old and plainly designed websites miss out on the opportunity to relate to their customer. You can show them they’re not just a customer number with a personal touch on your website. Home builders can exhibit happy families that end up owning homes they constructed. Manufacturers can highlight how their website utilizes software solutions that reduce data errors and streamlines customer ordering. Be one step ahead of your competition and ensure that your online activity is creating an environment that encourages sales. 

Let WebRevelation take your website woes off your hands. Contact us for more information on how our software technology can easily assist your business in maintaining a more positive digital presence.  

Posted in : Blogging | 
Tags : professional website


How houzz.com can be a benefit to home builders

Posted Thu, November 22, 2012 by Julie Short

Houzz.com  is an online idea book for decorating a room to building a custom home.  Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location.  As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook. is an online idea book for decorating a room to building a custom home.  Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location.  As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook.  This power point slide is how to get started.

 

Posted in : Tips and Tricks | 
Tags : houzz , idea book , home builder , custom home


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
 
You - SMART BUSINESS OWNER - require 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
 
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
 
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
 
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
 
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
 
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
 
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
 
 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!
 
 
 
 

 

Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,


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