817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

4 Ways to Brand Yourself Online

Posted Wed, February 13, 2013 by Julie Short

The Business Dictionary defines branding as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.” 

Your company’s online presence has got to be an effective extension of the branding you’ve already created. Here are 4 tips to improve your branding online. 

Decide on a handle and stick with it. 
People shouldn’t have to go on a scavenger hunt to find your Facebook page because you named it differently than your website. For example, if your business is called Okie-Built New Homes and your website references this exact name, all of your profiles won’t be able to match this phrasing. The name is too long for it to be your handle on some social media platforms. Your brand name is usually set in stone, so you’ll have to choose the next closest thing and make sure your brand’s full name is still located on the page. Your Twitter name might have to be @okiehomes, if that’s not already taken, then your name and about us section should contain your company’s full name so your profile easily appears when searched for. 

Be active as much as possible online. 
The more daily content you produce, the more visible your company will be digitally. This could be blogs, quick blurbs about things going on internally or directing people pertinent news going on in your field. This will help you spread your brand further and establish it as an authority in your field. One of the biggest components of branding is getting inside people’s minds. The more exposure you give your brand in front of web users, it increases the likelihood your brand will stick with them. 

Match the design and marketing strategy with the content.
The overall look and feel of your design should match the content you’re putting out there. If you’re a home builder, it would be strange to feature pictures of puppies on in your marketing material. Choose a color palette and stick to it. Colors, moods and images are easily remembered. 

Be deliberate and consistent with your phrasing. 
Make sure your content is designed around your core audience’s perceptions of your field. If you’re blogging for older professionals, newspaper-style blogs might fit for that audience. If you’re writing for people under middle age, try writing more informal, concise messages. Taglines aren’t mandatory for every business, but if you decide to introduce a tagline, don’t change it every other month. Your tagline should reinforce the message you want others to know about your company. 

Posted in : Online Profile Management | 
Tags : branding , marketing strategy


What Posting New Content Regularly Does For Your Business

Posted Mon, February 11, 2013 by Julie Short

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat of your site for three main reasons we’ll give you in this blog.

Fresh Content Can Influence Rankings
Search engines value new content over old. Google measures your web content for freshness. It tries to judge if your content is applicable now or outdated?  To remain ahead of competitors, Google only wants to answer searches with the best possible options for the searcher. In a search engines view, fresh content includes recent events, hot topics, regularly occurring events or frequently changing details (technology, laws, etc.). Old posts aren’t completely worthless. In some searches, your older post may still be one of the best matches available no matter its inception date. With the vast amount of Internet content, your business can’t rely on old content to stay relevant. It’s much more uncertain when and if it will come up in a search. 

Give Visitors a Reason to Return
Having the same old information and visuals on your site will only encourage one time visits. That shouldn’t be one of your marketing goals. Use your site as a communication tool. If someone wants to know something about your company or field, people should know they’ll probably be able to find the answer on your sight. If you don’t have it, your competitor might. You’ve got expertise and knowledge in your area. Share it and in return your site will receive more views and leads. Your product might never change, but the world does. You can update people on new insights to your field or even just unknown inner workings of your business. 

Blogs are Critical to SEO. 
By posting diverse blogs pertaining to your field, it’s more likely for unique visitors to find your company. People search for a whole range topics and keywords on search engines. When they search, if you’ve got a blog pertaining to the topic it’s likely to land in the search. Content on your site should anticipate what people need to know about facets of the business you are in and approach those topics as an authority. If your blog posts are interesting, readers might return to read the next one. 

Posted in : Blogging | 
Tags : Content is King


4 Things Your Website Says to Potential Customers

Posted Wed, February 6, 2013 by Julie Short

Your website is your first impression. It’s often your first and sometimes only chance to attract new business online. Having a sleek-looking and functional site design will attractively display your company after a search engine directs them to your site. Your website doesn’t have to be the most intricate ever designed, but it shouldn’t be a treasure hunt for consumers to find out information about your company. Whether it’s good or bad, here are four things your website is telling visitors. 

If your business is trustworthy and professional 
Like I said in the first paragraph, your website is often your first impression with prospects. Prospects are less likely to call to learn more about a business. According to Search Engine Journal, 88.1% of US internet users ages 14+ browsed or did research on products online in 2012. Regularly updated content lets prospects know you’re in business and you’re prepared for their Internet visit. It shows you care. The modern consumer is cautious about what they view online. Internet scams have contributed to this attitude. Your website should be as personable as possible, so prospects feel like you’re a professional company and worth their business.     

Your attention to detail
Just having a website isn’t enough. You might’ve thrown together a basic website just to get started and haven’t chosen to upgrade to something better for a million different reasons. Think about your website like a proposal. You wouldn’t submit a proposal to a client that has errors, is hard to read and lacks the content needed to choose your business. You’ve got a lot on your plate running a business, but your site or lack of a site could be restricting your growth. If your website is old, poorly designed or lacking updated information customers will think that’s how you treat your business. 

Your level of success
If I attempt to visit a company’s website and it doesn’t exist or it’s an absolute mess, I keep searching until I find a business in that field with a website. If these statements apply to your business, you’re inadvertently sending negative messages to prospects. In the mind of the consumer, every successful business has the ability to maintain an easy and functional site.

Your attention to customer service 
Bad, old and plainly designed websites miss out on the opportunity to relate to their customer. You can show them they’re not just a customer number with a personal touch on your website. Home builders can exhibit happy families that end up owning homes they constructed. Manufacturers can highlight how their website utilizes software solutions that reduce data errors and streamlines customer ordering. Be one step ahead of your competition and ensure that your online activity is creating an environment that encourages sales. 

Let WebRevelation take your website woes off your hands. Contact us for more information on how our software technology can easily assist your business in maintaining a more positive digital presence.  

Posted in : Blogging | 
Tags : professional website


How houzz.com can be a benefit to home builders

Posted Thu, November 22, 2012 by Julie Short

Houzz.com  is an online idea book for decorating a room to building a custom home.  Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location.  As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook. is an online idea book for decorating a room to building a custom home.  Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location.  As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook.  This power point slide is how to get started.

 

Posted in : Tips and Tricks | 
Tags : houzz , idea book , home builder , custom home


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
 
You - SMART BUSINESS OWNER - require 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
 
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
 
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
 
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
 
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
 
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
 
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
 
 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!
 
 
 
 

 

Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,


< Previous
<< First
Go to > 9 10 11 12 13 14 15 16
Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS Mobile Apps
RSS Mobile Websites
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Quicksearch
Email Signup  


Testimonials
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Everyone at WebRevelation is always willing to help and answer questions.  ...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324