Search engines are the biggest driver of web traffic to individual sites. Optimizing your websites and blogs to land higher in search results opens your brand up to more unique visitors. WebRevelation offers strategic SEO marketing services for small and medium businesses and here’s three reasons why local search engine optimization is crucial to digital marketing.
About one million Google Places pages are claimed per month.
Competition is stiff. Your business is a needle in a haystack. Google’s not just going to automatically list your site first in searches because your website exists. When you’re a small to medium business you’re not usually going to generate as much regular interest as a large corporation. Strategic SEO is basically anticipating where your customers are going to be on the internet and trying to pick them up.
Increasing web traffic generates leads and could boost sales.
SEO is like a good pick-up line. It positions your brand positively in front potential customers. Interesting web content has to exist to support that initial attraction when someone lands on your site from a search engine, but people can’t buy if they don’t know you exist. In the past, a business owner might pay for a billboard, newspaper or TV ad to expose a brand to new consumers. Investing in SEO is more affordable, targeted and can be deployed locally, nationally or even worldwide. Unlike a traditional ad, you’re not regularly paying for an ad and people are able to instantly interact with your company.
Using strategic SEO targets unique website visitors.
When people search for topics related to your brand, will your website appear? Every business owner must ask themselves this question when evaluating your website’s success... How effectively is your site is reaching potential customers? We specialize in making sure your website is organically optimized to land in front of the right new eyes when people search for topics related to your brand. Well-placed local rankings get more eyeballs.
Houzz.com is an online idea book for decorating a room to building a custom home. Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location. As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook. is an online idea book for decorating a room to building a custom home. Users select from over 800,000 photos of ideas that they like with the benefit of keeping them in one location. As a home builder, you can increase your exposure, build your brand, and communicate more efficiently with clients using a visual ideabook. This power point slide is how to get started.
I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!
A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!!
You - SMART BUSINESS OWNER - require
•Professional employee attire
•Clean and Organized Store front
•Top-of-the line customer service
But you may be OVERLOOKING that your website is the first impression of your business!
It is where the reputation starts, and it could be your SALES COFFIN.
Entrepreneur Motivation – who doesn’t need a BEAUTIFUL reminder that all we need is a shift in thinking to make changes happen!
Social Media – Interesting marketing facts on Pinterest
Customer Appreciation Gifts – Diaper wreath-ideal for those businesses that have mostly women for their clients
I am hoping that you’ve established your boards & started posting on them. It may take some time to fill them in of which I have to remind myself to do. My post-it-note on reminder system:
Now on to learning Baby Step #4 – Your Profile. Having a complete profile will make it the easiest for pinners to find you and know what you do.
Starting at your business board page, you’ll see in the middle of the screen “Edit Your Profile” – Select it.
The fields are pretty intuitive to complete and only a 10 step process.
The most important one is to make sure that the HIDE your Pinterest profile from search engines is off. If it is OFF, then search engines can find your information! Happy Days!
I’ve taken it easy on you today just to make sure you come back for Pinterest Baby Step #5 – Who to Follow which will wrap up this series on Pinterest. If you have questions or need inspiration, make sure to comment on the blog and I’ll get back to you!
Dear friends, please let me remind you before getting overwhelmed that baby steps will get you to the bus of success without requiring a Cerebral Enhance-o-tron, causing trauma to your brain or your friends around you.
So as we step off this ledge into the vastness of pinning, we must pause and put our thinker caps on. To keep in line with the Baby Steps, we want to come up with only 3 boards. The goal of these boards would fall in line of one of these 3 life-changing questions:
1.What would be interesting to my clients?
2.What expresses the heart of my business?
3.What would be valuable for my clients to have links to?
Simple examples of this:
Real Simple Magazine - gives creative, practical, & inspiring solutions that make life easier.
Boards – Daily Thoughts & Inspirations, New Uses for Old Things, & Easy Decorating ideas
Boards – Who wants dinner?!, Eat your Veggies, How Does Your Garden Grow
GE – General Electric- Pinning things that inspire us to build, power, move and cure the world.
Boards – Pinspire, Hey Girl, and That’s Genius
So if you still are following along HERE, these boards may not make the most sense unless you read the images associated with them. Pinspire encourages pinners to create their own board in honor of their cancer journey and then share the board with them. GE chooses a board to feature each week. This board topic lines up with GE’s mission to cure the world AND it creates a sharing environment with their followers. Well played GE, well played!
So with all of this inspiration, I’ve come up with the 3 beginning boards for WebRevelation:
Entrepreneur Motivation - as most of our clients are small to medium sized business owners, and who doesn’t need an added dose of COURAGE.
Social Media – this has to do with what is a point of interest for our clients as all of them are online and have at least heard the distant rumbling of the social marketing herd.
Customer Appreciation Gifts – as a business owner giving creative gifts to your clients is a PASSION of mine, so I want to share all of the goodies that I find. Not only that, but I’ll be able to post items from our own clients to this board which does in turn create cross traffic for us.
May the creative force of Calvin and Hobbes be with you as you create your new board. Follow ours to see the baby steps in progress and come back to my blog for Pinterest Baby Step #4 – Your Profile.
I figured to make sure that we are all on the same playing field, a good old teaching technique as defining terminology would be critical. The 3 main terms used when running around Pinterest are
Pin Board Follow
With the agreed upon assumption that Pinterest really is the expert on Pinterest, I’ll let them define what a Pin is:
“What is a pin?
A pin is an image added to Pinterest. A pin can be added from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.”
Here is a favorite pin of mine:
Orange arrow = image that has been pinned
Aqua arrow = comment made by the person who originally pinned it
Green arrow = where the pin came from and where it was posted to
This pin’s intention was to motivate us to walk a mile, eat that banana, or lift that 5 lb dumbbell now because starting is infinitely better than not starting. I would submit to you readers, that beginning your pinterest endeavors now is better than not starting at all. So give yourself a round of applause for even just reading this blog post for it is a baby step start! And as Jennifer Hudson says “It turns out that even the smallest changes can have a big impact.”
Now where did I put that pin? Oh, on a Board! Just like you have filing folders in your filing cabinet, folders on your Widows Explorer, or your coupon organizers for those Extreme Couponers amongst us; Pinterest has an organizing tool called the Board. The Board is where you organize and file all pins that you feel are within the same group. Defining your boards will be key in your business marketing strategy on Pinterest (which I’ll talk about in the Pinterest Baby Step #3 – What Boards to Have?)
You’ll see from my personal Pinterest account that I have the following boards
Running
Gifts
Gardening
Fun
Camping
Cooking
Beauty
Fairy Party
Inspiration
Cleaning
Decorating
Food (I really can’t remember what the difference is between cooking and food board )
Timothy (my son)
Paper decorations (who knows why I have this one….)
Notes:
1.All of each of these areas can be edited by clicking on the “Edit”.
2.You can have an unlimited amount of Boards
3.You have a running tally of Boards, Pins, Likes, Activity, Followers, & Following in the row directly above the board area.
Which beautifully leads me to define Follow. “I will follow him. Follow him wherever you may go… (Not familiar with this song? Check out Whoopi Goldberg’s version)
Pinterest Follow is truly not complicated. When you choose to Follow someone or group or business, you will be able to see all of their pins. They will not show up on any of your boards until you repin it. We’ll talk about the strategy of who and why to follow someone (Pinterest Baby Step #5 – Who to Follow)
That’s all the “terms” you need to know. So no quiz or exam – just start perusing Pinterest to see what sparks your interest. Come back for Pinterest Baby Step #3 – What Boards to Have? To learn strategies as to what boards to create.
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