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What Every Business Owner or Executive Should Know About Mobile Web Development

Posted Tue, June 25, 2013 by Julie Short

For a lot of business leaders, mobile web development is a little bit like the weather – they understand it well enough to see the trends, but couldn't really tell you what the real driving forces or long-term implications are.

That's understandable, especially given that things on the web are changing all the time and business owners, executives, and managers have lots of other challenges to worry about. Still, there are a few basic things you should understand about the process of launching, coding, and profiting from the mobile version of your business site:

There is probably less work and expense involved than you think. Because most mobile business websites can largely be modeled after an existing web presence, the process usually isn't as long, involved, or expensive as clients tend to expect it will be. In many cases, it's just a matter of taking what you already have and adapting it for smaller screens and different browsers.

There isn't any single way to develop a mobile website. For some companies, a dedicated mobile web presence is the answer; for others, a responsive re-design of an existing site makes more sense. And even within these broad solutions, there are different kinds of layouts, features, and even content strategies that make sense. The point is that you probably need a mobile-friendly site, and can get guidance on how to build it from an experienced creative team.

Mobile web development can increase your marketing reach dramatically. There are a lot of reasons for this, beginning with the tens of millions of people who are switching to iPhones, Kindles, and other web-ready mobile devices every year. This is even more true overseas, where a lot of people are ditching traditional computers altogether. In fact, mobile web usage is expected to make up the majority of worldwide Internet traffic by the middle of 2014. That means there are a lot of potential customers out there waiting to view your mobile-ready site.

And finally, mobile web development can be very cost-effective. When you combine low development expenses with big marketing opportunities, good things tend to happen. Every business is different, of course, and you can make any guarantees in our industry. But, if you're looking for a solid way to beef up your bottom line, you could do a lot worse than a mobile website.

You don't have to understand the technical details of mobile web development, or learn any HTML, to see that it can be a great thing for your business. Why not talk to a member of our team today and see how we can build the perfect mobile website for you?

Posted in : Mobile Websites | 
Tags : mobile website , business


5 Things That Make Mobile Web Visitors Love Your Website

Posted Tue, June 18, 2013 by Julie Short

Are you considering launching a new mobile website for your business, or perhaps re-coding your existing site to make it responsive and mobile-friendly? If so, we encourage you not to wait too much longer – more people than ever are accessing the web via smartphones and tablets, and they are expected to make up the majority of Internet users within the next few years.

It's important to remember, though, that all mobile websites are not the same, and don’t all give the same value to your business and its customers. In fact, if you really want to stand out, there are five things your mobile site should have that visitors will love:

1. A simple, mobile-friendly layout. No one enjoys scrolling, zooming, or turning their smartphone sideways just to read a simple webpage. And yet, many so-called mobile sites aren't designed or configured for small screens. This is where experience, planning, and a lot of testing come into play during the mobile development process.

2. Easy-to-read text. Big blocks of small text can be incredibly difficult to read on mobile devices. Either break text into smaller chunks, or limit the amount of text on your mobile site altogether.

3.  No long forms that require lots of typing. In the same way, having to type a lot of information into a box to place an order, get customer service, etc., tends to turn your mobile customers off. Use drop-down menus, click-to-call, and other, more-convenient features whenever possible.

4.  Lower resolution images and screens. Although data plans are getting bigger and cheaper, most users don't want to burn a lot of their available data simply viewing your site. Add in the fact that bigger mobile websites take longer to download, and it's easy to see why you don't want dense pages and large images.

5.  Apps and tools specifically for mobile users. Very often, your app can be even more valuable to customers than your mobile site itself. So, if you have an idea for something that might bring you more business (or make life easier for your buyers), consider developing it into a downloadable mobile product.

Whether you're making a dedicated mobile site or a responsive version of your existing web presence, these five features should be a priority. That's because they can mean the difference between being mobile-accessible and actually being mobile-friendly. And, as we've seen in recent years, that difference can be worth quite a bit to your bottom line.

To learn more about mobile web design and marketing, contact the WebRevelation team today!

Posted in : Mobile Websites | 
Tags : mobile website


Do You Need a Mobile Website or Responsive Design?

Posted Tue, June 11, 2013 by Julie Short

Until very recently, companies were faced with two different choices when it came to establishing a mobile web presence: either have someone design and develop a mobile-specific version of their website, or watch smartphone and tablet customers go elsewhere.

Now, though, responsive design has changed all of that.

By shifting appearance and features to suit individual visitors, responsive websites offer virtual "one size fits all" capability to any business website. In other words, they make it easy for laptop and desktop users to see one version of your pages while mobile users get another that's adapted to their screen, data plan, and capabilities.

Plus, responsive web designs allow you to maintain one single web presence, which means there are lower design costs, and less work needed to keep your webpages up-to-date. Given those advantages, opting for a new business website with responsive web design should be a no-brainer for companies, shouldn't it? Or, is there still a reason to have and maintain a mobile-specific site?

The answers, as always, differ from one company and situation to the next. However, here are a couple of quick guidelines to keep in mind:

Most of the time, a responsive web design is going to be the better choice for a new business website. For all the reasons outlined above, responsive web designs tend to offer more long-term value when it comes to designing a new site. So, if you're starting from scratch, or looking to make a major upgrade, then it's definitely worth asking about responsive capabilities.

However, certain businesses can still benefit from a dedicated mobile site. If creating an entirely new website is out of the question (or out of the budget), then a dedicated mobile site might be the better answer, since re-coding existing sites to make them responsive can be difficult and expensive. Also, if you have the kind of business that gets lots of mobile traffic (that is, if half or more of your visitors come to you via mobile devices), then you might want a separate mobile site with its own set of tools and features.

No matter how you get a mobile web presence, the most important thing is that smartphone and tablet customers are able to reach you online and have your site function correctly. So, if you're having trouble figuring out what answer is right for you, call or e-mail a member of the WebRevelation team today and set up a free consultation.

Posted in : Mobile Websites | 
Tags : mobile website , responsive design


5 Reasons Not to Put Off a Mobile Website in 2013

Posted Tue, June 4, 2013 by Julie Short

If you are a business owner or executive reading this blog, then you've probably already heard the advice to get a mobile website, and embrace mobile marketing, sometime around yesterday. But, if you're like a lot of your colleagues, you may be waiting to make the move for number of different reasons (need more money in the marketing budget, want to finish other projects first, etc.)

However, in 2013 there really isn't any excuse for putting off your mobile website any longer – or at least there isn't an excuse that outweighs the benefits. To get a taste of what we mean, here are five reasons you shouldn't wait any longer to get a mobile version of your business website:

1. The number of mobile users is too huge to ignore. More than 100 million people already access the Internet via smartphones and tablets, and mobile users are projected to make up 75% of all web traffic within the next few years. That means your customers are going online with iPhones, Kindles, and other devices, so you should be ready to reach them with a mobile-ready site.

2. Getting a mobile website is easy and cost-effective. As with all forms of technology, mobile web design and development carried a fairly steep price when it was new. Now, though, you can create a mobile version of your existing website (or invest in a new responsive web design) without doing big damage to your marketing budget.

3. Having a mobile web presence can lead to new sales opportunities. A mobile website isn't one of those things that you invest in just to spend money – because potential customers can use it on a daily basis, and it can easily lead to sales opportunities that you wouldn't get through a traditional, existing business website.

4. Mobile sites work well with your search and social media campaigns. Google and the other search engines have shown a preference for mobile-ready sites, since many searchers are using phones and tablets. Additionally, a number of apps can direct customers from your mobile site to your social profiles.

5. You don't want to fall behind your competitors who are already mobile-ready. Finally, you don't want to be the only business in your market without a mobile presence, only to watch your customers take their business elsewhere.

There is never a bad time to make an investment in your business, and the mobile Internet market has gotten far too large to ignore. Why not call the WebRevelation team today and let us show you how easy it is to get the mobile site you need to grow your company?

Posted in : Mobile Websites | 
Tags : mobile websites , lead generation


How CRM and Custom Web Programming Can Help Your Bottom Line

Posted Thu, May 16, 2013 by Julie Short

 

In this economy, it isn't about doing more with your Internet marketing… it's about managing time and expenses efficiently. For that reason, customer relationship management (or CRM) is becoming more important than ever. Businesses in all industries are working so hard to identify sales opportunities that they don't want (and can't afford) to watch them slip through their fingers because of poor data management or follow-up.

With that in mind, a lot of new and existing clients are turning to us for custom web programming that supplements their existing CRM efforts. We have seen this firsthand, with our own clients, as we help them to do things like:

Integrate online and off-line CRM systems. If you have proprietary (or custom-designed) CRM systems that you use to manage buyer relationships, why not integrate them with your business website. Or better yet, look into cloud computing CRM solutions so that data is always accessible and up-to-date.

Develop apps that help meet CRM goals. If it seems like everyone has an app these days, there's a good reason for that: app development has gotten less expensive, and you can use small pieces of mobile software to let customers track orders, manage account details, and so much more.

Tie CRM and social media together more closely. As we've written the past, social media and CRM make for natural friends. With a new web app or custom programming solution, you could move customers seamlessly from one to the next, collecting information and producing more targeted offers at the right times.

Put automated follow-up systems into place. Automated marketing, client management, and CRM are big topics because they can free up huge chunks of employee time while improving your profit picture. Best of all, automating CRM systems doesn't have to require a big investment of time or money.

Program web apps to meet ongoing CRM challenges. No two custom CRM solutions are the same, because no two organizations have exactly the same needs or goals. Much of what we do involves finding out what the real business mission is, and then creating a tool to match.

Are you making the most of CRM and web programming to keep in touch with customers and market to them effectively? It only takes one phone call to the WebRevelation team to get our CRM experts finding new solutions and profit opportunities for you. Let's schedule a free consultation today.

Posted in : CRM | 
Tags : CRM , web solutions


Why Social Media, Customer Service, and CRM Go Together

Posted Tue, May 14, 2013 by Julie Short

Social media sites like Facebook, Twitter, and LinkedIn get a lot of attention because they have grown so quickly in the past five years (and are still adding millions of users each month), leading businesses to see them as marketing opportunities. After all, if your customers are hooked on social media, that must be the best place to go and advertise or market to them… right?

In some cases that might be, but a lot of companies are finding that social sites are difficult places to spread marketing messages. In fact, it could be that social platforms have more value for customer service and CRM than they do for gaining new business. 

That's because social media profiles are built on relationships, not transactions. Here are a few ways to use your social profiles with customer service and CRM goals:

Solve problems and answer question publicly. When a customer e-mails you and you send a response, you benefit from keeping them satisfied or furthering a sales opportunity. When you do it publicly, however, on a social media site, you also answer that question and improve your visibility with dozens or hundreds of other buyers, too. That's why, so long as you aren't spreading sensitive information for all to see, your social profiles can be great for handling routine customer service inquiries.

Find distinct customer segments that you can market to. One of the underrated features of a strong social media campaign is the information you can find about buyers (or groups of prospects) simply by looking through profiles. Don't worry, we aren't talking about cyber-stalking; instead, we are encouraging you to find out more about your best customers, and notice similarities between them so you can find others just like them.

Create links between your social profiles and online CRM systems. There are any number of ways that you could tie Facebook, Twitter, and LinkedIn to custom CRM systems, account updates to targeted marketing, and more. The fact that tens of millions of people use social media site on a daily basis should encourage you to find ways to move friends, fans, and followers from your profiles to other pages and customer management systems.

If you're looking for more ways to connect social media and customer service, or simply want new ideas for growing your business online, now is the perfect time to talk to the team at WebRevelation. Why not call or e-mail us today to arrange for free consultation?

Posted in : CRM , SEO/SMO/SMM | 
Tags : social media , CRM


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