817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

4 Reasons to Start Trying Search Engine Marketing Today

Posted Wed, November 6, 2013 by Julie Short

Although most business owners and managers are at least familiar with the concept of search engine marketing by now, many companies are still hesitant to invest the time and money needed to attain a better search ranking – especially when it comes to paid advertisements or sponsored listings.

But, as experience has shown us time and time again, search engine marketing is something that virtually any company can benefit from, so long as their campaigns are structured the right way. To help you see what we mean, and why it can be so profitable, here are four reasons to start trying search engine marketing today:

1. Paid search marketing is a great way to supplement organic SEO. Just as there are some people who never click on paid Google ads, for example, there are others who prefer sponsored listings more. In other words, whatever you can do to attract targeted web traffic to your site can be helpful to your overall Internet marketing plan.

2. Sponsored search listings tend to attract a different kind of buyer. Many Internet marketers believe that searchers turn to organic listings when they want information, but skew more heavily towards paid listings when they are actually serious about making a buying decision. That means search engine marketing could help you attract visitors who are ready to take action.

3. Search engine marketing lets you test new keywords and offers. One thing businesses love about search engine marketing is that it allows them to test new keywords and offer combinations very quickly. If you want to see how potential buyers might react to your message, but don't want to take the time necessary for a traditional organic SEO campaign to kick in, search engine marketing might be your best bet.

4. Search engine marketing doesn't have to be expensive. The best place to start with your search engine marketing campaigns is on obvious keywords and phrases (like your own company's products and brands, for example). Doing so is a good way to keep costs down while converting a high percentage of visitors into customers.

If you think search engine marketing isn't something your company can use, think again. Unless you don't have any need for a cost-effective way to find new customers and clients, it probably deserves a place in your ongoing marketing mix.

To find out more about search engine marketing and business web design, get in touch with a member of the WebRevelation team today.

 

Posted in : SEO/SMO/SMM | 
Tags : SEM , Search Engine Marketing


4 Ways WebRevelation Can Make Any Manufacturing Company Smarter in 2013

Posted Wed, October 23, 2013 by Julie Short

Although we are best known for web design and development, the work we have done with manufacturers over the years has given us a keen insight into the different ways that technology can make them smarter and more efficient. In fact, having consulted with many successful businesses to examine the way they use websites, mobile devices, and software platforms, we have developed a unique perspective on the steps these companies can take to improve their bottom-line picture.

Could we put our expertise to work for you and achieve dramatic results? We certainly think so. 

To give you a sense of why we are so confident in our abilities, here are four ways that WebRevelation can make almost any manufacturing company smarter in 2013:

1. With a better manufacturing website. Far too many manufacturers invest in websites that are little more than online brochures, when a modern web presence can do so much more. Things like real-time inventory and production tracking, lead generation, and project management are all relatively simple upgrades that can make a huge difference in day-to-day operations.

2. By reviewing their current technology. If you aren't taking advantage of things like mobile technology, customer service apps, or custom web programming, you probably aren't getting all you could be from your company's technology. Often, a simple audit and consulting session is all it takes to find the efficient, practical answers your business needs.

3. By introducing high-ROI CRM systems. With effective customer relationship management, sales opportunities don't fall through the cracks and you can keep a closer eye on the pulse of your customer base – not to mention keep accurate account details and history at your fingertips. These types of platforms pay for themselves very quickly, and make it easier for you to connect with the buyers who keep you in business.

4. With better information (that leads to better decision-making). Better manufacturing technology isn't just about what you can do, it's also about what you can know. With detailed analytics about your website, customers, marketing, and other areas of your company, you can make better, more confident decisions and investments going forward.

Interested in seeing how WebRevelation can help your specific manufacturing company? Give us a call and arrange for a free consultation. There is no obligation, and we’ll be happy to show you what we can do for you. 

Posted in : Websites , CRM , Business Strategy | 
Tags : N/A


Why a New Website Can Give You So Much More Than a New Online Look (and What the Difference Can Mean for Your Bottom Line)

Posted Wed, October 16, 2013 by Julie Short

For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for trying to decide whether a new site can help your company be more profitable and efficient, either.

That's because a new business website can give you so much more than a fresh online look… and the difference in functionality can actually make a huge bottom-line difference in your company's future.

To give you a sense of why this is, and why the real value of the new site is in programming and business power, here are a few things a modern web presence can help you with:

Improve your marketing (even if it's business-to-business). Although Internet marketing is something nearly every business owner or executive already knows a bit about, most don't realize how effective it can be in building business-to-business relationships. At the very least, your site should add to your company's credibility and support your other offline sales and marketing efforts.

Make inventory control and logistics more accurate and efficient. With customized databases, real-time information entry, and even the integration of mobile devices, you can keep better track of what's going on at your production facilities and warehouses through your business website.

Help with routine customer service and account management tasks. Why make customers call you on the phone when they could place recurring orders or update their account information online, or through a mobile app? That reduces the burden of time and expense for you and your clients or customers. 

Move potential buyers along with lead automation. Do you or your sales teams spend a lot of time following up with individual leads? An automated response system can distribute marketing literature, steer them towards answers to common questions, and even perform lead nurturing tasks on your behalf, so your time is freed up to finalize concrete sales opportunities.

Help you manage employees, vendors, and projects. There are a variety of tools you can use and install to make your business website support collaborative, real-time project management, even if you have employees or vendors in other locations around the world.

If your business website isn't doing all for your company that it could be, we encourage you to get in touch with the WebRevelation team today and let us show you how we've been able to help other businesses accomplish more online.

Posted in : Websites | 
Tags : web applications , websites


5 Reasons Every Manufacturer Needs a Powerful CRM Platform

Posted Wed, October 9, 2013 by The HVAC Girl

Manufacturers tend to love technologies that make production faster, cheaper, or more reliable while casting a doubtful eye on new ideas that can help other parts of the company. Part of that probably has to do with the fact that manufacturers work in environments where there are very often slim margins and lots of competitors. That means there is very little room for mistakes… but it also means that there are bigger incentives to get smarter and more efficient.

In no part of the manufacturing business is that more true than when it comes to customer relationship management (or CRM, for short). CRM packages allow you to keep track of buyers and prospects, automate communications, and record important details in a way that would be impossible to duplicate in a spreadsheet or simple database.

To see why this is such a difference-maker for manufacturers, here are five benefits you get from installing a powerful CRM platform:

1. You spend less time on marketing, customer service, and account management. Because CRM platforms automate a number of important tasks (like account details and contact information update), you and your team can devote a lot less time to routine tasks.

2. Your company has detailed information about buyers ready to use. The more you know about your customers, the easier it is to give them what they want – both individually and collectively. On the one hand, detailed buyer records and account histories tell you everything you need to know about a particular contact; and on the other, it's easy to find the information you're looking for about all customers, those in a particular geographic area, or the ones who have received a specific offer at a glance.

3. Fewer sales opportunities slip through the cracks. Spreadsheets and other manual systems are subject to far more human error than CRM platforms are, especially when it comes to following up on new sales opportunities. In this day and age, no one can afford to let customers "get away," and the CRM can help you manage contacts and new opportunities.

4. It's easier to spot trends in the market, and in your company. Because the right CRM system can give you detailed data across customer groups, date ranges, etc., it makes it easier for you to spot developing trends or concerns. By adding flagging customer keywords to different keywords and search terms, you can even see what buyers are talking to your staff about on a regular basis.

5. CRM platforms lower costs across the board. One of the best advantages of moving to a CRM system is that it can help you save money. Fewer wasted contacts, less time spent chasing the wrong opportunities, and more focus on the right parts of your business all mean better efficiency and bottom-line improvement.

Want to learn more about customer relationship management, or how the latest tools and software can make your company more profitable? Get in touch with WebRevelation and let us share some of our manufacturing success stories with you.

Posted in : CRM | 
Tags : CRM


Are Old Ideas Holding You Back From a New Level of Efficiency?

Posted Wed, October 2, 2013 by Julie Short

Despite the fact that we live in a so-called "digital age," there are a surprising number of companies holding on to very old ideas and ways of doing things. In fact, some are even using newer technologies without truly taking advantage of them – something akin to using your laptop computer as a paperweight.

Obviously, we're exaggerating just a little bit, but it isn't unusual for otherwise successful businesses to be using backward processes, especially in the field of manufacturing, where many of our best clients do their work. Instead of embracing tools like CRM software, inventory control packages, logistics platforms, and custom mobile apps, they are clinging to spreadsheets, telephone calls, and other similarly outdated processes.

Why is it that they are fighting change, when they could be enjoying benefits like bigger sales, lower costs, and faster delivery times?

Although many companies would say they aren't ready to make changes, the answers often lie in the psychology of an organization, or the mindset of its executive team, rather than any true limitations of the hardware or software they could be using. That's understandable, but it's also something that's easy to fix. 

Here are a few of the common issues we help companies with, along with a couple quick thoughts on each:

Clinging to old habits. When it comes down to it, a lot of people don't like learning to do new things, or dealing with change at all. What usually happens, though, once we show them how much time and money can be saved by doing things a smarter way, is that our clients can't remember how they ever got along without the new tools and ideas.

A general resistance to change. This involves the same kind of thinking, but in an organizational sense. If things have always been relatively successful working a certain way, why change? The answer is that doing something successfully doesn't mean you can't do it better, or with less time, expense, and stress.

Personnel bottlenecks. Occasionally, we have clients who would like to try to do things differently, but can't get permission from a key executive or decision-maker. Again, the reasons for putting off change are usually valid, but a thoughtful proposal and demonstration are usually enough to let them give our way a try.

The blame game. Conversely, change is sometimes slowed by the worry that, if the new methods don't work out, the person responsible for bringing the idea up (or making the final decision) are going to be blamed. But, that ignores the reality that they can also receive credit for taking the initiative, and could receive even more blame later if they didn't take advantage of an opportunity to help the organization.

If your company isn’t getting enough from technology, right now is the perfect time to decide to change things, become more efficient, and move forward. Call or email the WebRevelation team today and let us show you how a few simple cost-effective shifts in the way you do business can make all the difference.

Posted in : Business Strategy | 
Tags : business strategy


What the Right Mobile App Development Partner Can Do For You

Posted Wed, September 25, 2013 by Julie Short

With thousands of companies across America considering mobile app development projects to help generate sales and boost the bottom line, more and more of them are wondering how to find the right app designer… or even what exactly a good app developer actually does.

That's understandable. It's a very new field, and one that's growing so quickly that it's hard to keep track of different concepts, labels, and best practices. With that in mind, we'll begin by explaining that, in a basic sense, an app developer is usually a person or team who takes your idea, programs it into the right formats and languages, and gives you a finished piece of software that can be used on iPhones, iPads, Androids, and other mobile devices.

As with something like web design, however, there are a lot of different types of companies that can help you with app development – and a lot of different levels of service and value. So, rather than simply defining an app developer, let's look at a few other things that the right app development partner can do for you:

Assess your idea, the market, and your competition. A lot of business owners and executives want to rush an app to market, but that's not a wise approach. Your development partner can do a bit of research and see whether your idea is likely to succeed, and what kind of competition you're up against.

Help turn your app concept into a viable product. Few app ideas are ready for development after an initial brainstorming session. Often, a little bit of thought about the features and layouts that will be used can produce important improvements – especially if a team of seasoned app developers can give some input.

Handle the technical details of app development (and especially troubleshooting). In the same way, there's a big difference between "coding" an app and having it ready for sale. You want your app tested extensively, within different types of mobile devices, to make sure it's going to work correctly for customers.

Get your app to market and help you build initial sales. Apps hardly ever generate their own sales momentum, at least not when they are first released. That's why it's important to have a strong, efficient marketing plan in place to let customers know about your product and start generating orders and downloads.

Although a lot of companies offer "app development" as one of their services, very few really give you the level of value that you're probably looking for. Remember that, and then choose your app development partner wisely.

Want to learn more about mobile apps and how they fit into your business? Call or email WebRevelation today to arrange for a free consultation.

Posted in : Mobile Apps | 
Tags : mobile app


< Previous
<< First
Go to > 5 6 7 8 9 10 11 Next >
Last >>
Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS Mobile Apps
RSS Mobile Websites
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
professional website logo design pinterest profile hide from search engines conflict management blogging tips blogging for home builders manufacturer erp websites effective design small business tips bounce rate slow load time mobile website business mobile app blogging basics attracting hiring college graduates navigation mobile apps call to action buttons responsive design website advertising social media mobile websites ecommerce marketing website great content smm seo search engines google places e-commerce reviews mobile traffic mobile user crm hr lead generation epr content google landing pages problems accounting web applications social proof e commerce houzz idea book home builder custom home contact forms ordering solutions website design internet marketing organization effective web design mobile
Quicksearch
Email Signup  


Testimonials
In working with Webrevelation, we here at 4-H.I.M. were amazed at our results. W...
It has been a true blessing to find and work with WebRevelation. They have prove...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324