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5 Easy Ways to Enhance Your SEO Campaigns

Posted Wed, October 22, 2014 by Julie Short

Here at WebRevelation, we are big fans of search engine optimization. Google currently processes billions of searches every single day – having more of them end at your website is a great way to draw in targeted buyers.


But, doing well in search takes more than simply putting together a few pages, researching a handful of keywords, and optimizing your meta tags. In fact, it’s becoming more and more of an art and science with each passing month, as an increasing number of companies go online and try to steal the search traffic you’d like to see arriving on your landing pages.


And so, in an effort to help you not only compete but stand out on Google’s search listings, here are five easy ways to enhance your SEO campaigns:

  1. Concentrate your firepower. It’s easy to fall into the temptation of choosing dozens and dozens of keywords to concentrate on when you start putting together your search engine optimization campaigns. But it’s usually smarter to begin with a handful and grow from there, especially if your business or website is relatively new.
  2. Use more than text. Although Google and other search engines understand text best, they show results in several different formats, including images and video. So the more types of content you have (with search optimized titles and descriptions, of course), the easier it’s going to be for people to discover your website and brand.
  3. Integrate search with social and email. Your search engine optimization campaign shouldn’t be working all on its own. Integrating it with social media is a good way to multiply your visitors and raise your search profile at the same time (if people share your content), while email can be the perfect tool for following up with new visitors and potential customers.
  4. Consider automating lead generation. Once your search engine optimization campaign starts to pick up some momentum, you might feel overwhelmed with the number of requests and inquiries you receive (especially if not all of them are from high-quality prospects). Putting an automated lead-generation campaign into place can make your business more scalable while reducing your time burden.
  5. Know where to stop. Getting search engine traffic is fantastic, but being too obvious about your keyword placement – or putting too fine a point on your marketing message – can turn off searchers and search engine spiders alike. For the best results, post lots of content but use search keywords and calls to action sparingly.

Could you be getting more from search engine optimization? Why not schedule a free consultation with the creative team at WebRevelation and find out? Call us anytime at 817-283-3324 to find a time that works for you.

Posted in : SEO/SMO/SMM | 
Tags : SEO


Can These Under-Utilized Social Media Platforms Boost Your Business?

Posted Wed, April 2, 2014 by Julie Short

Almost every small business owner is probably aware that Facebook and Twitter can have a positive impact on their business. Maybe you have invested some time in creating profiles on those social media sites. What you may not know is that there are a number of other, lesser-known (or simply under-utilized) social media sites that are proving to be enormously effective and could be sending new eyes to your website and bringing new business to your company. The following five "underdog" sites are on the rise in popularity, and small business owners are finding that they can be just as effective as Facebook and Twitter campaigns - maybe even more so!


Pinterest
As a small business owner, you may not initially consider Pinterest  as a beneficial platform due to its heavy focus on images rather than text. However, in many cases, those images can capture the imagination and interest of potential clients far better than words.

Pinterest can be utilized in several ways, but the regular creation of new boards, with images related to your business, tends to be what captures interest.

Even better, add a board with coupons or discounts for your business. Depending on your niche, this could generate a lot of traffic – after all, everyone loves a deal. Be sure to include your website link in your Pinterest profile, and pin images directly from your site as often as possible. These things make it easy for people to click on your links.


Instagram
Instagram is extremely popular, and its easy-to-use interface makes it a snap for the small business owner. Your smart phone is all you need to upload images to this platform. You can caption your images with a variety of hashtags related to your business. People searching for those hashtags can easily scroll through various pictures and land on your images.


You can post all kinds of images on Instagram, including product photos, ads, and coupons. Be sure to "follow" back people who "follow" you, and you'll find that your Instagram network will build itself organically and steadily. To be even more proactive, find people in your community or niche and follow them to get your business’s name out there.


YouTube
If you don’t explore the possibilities of YouTube for your business, you could be leaving out a major stream of revenue and clients. Your YouTube videos need not be long or even professionally produced commercials. Think about showcasing a few of your products or services in a video. Having a special? Make a quick video in which you detail the special and how viewers can get in on the deal.


YouTube is also a place where people search extensively for “how-to” -   if you have some shareable expertise, by all means, share it!


YouTube allows you to add links to your site, providing plenty of opportunities for new visitors and conversions. Once you’ve built up a nice following, you may want to begin placing some short ads on YouTube for a chance at an even broader revenue stream.


Foursquare
Foursquare is a tool that many small business owners are still neglecting - and it could be costing you a lot of new business. Foursquare was essentially created to tell people about local businesses, much like Yelp! and the old-school Yellow Pages. Your business is probably already on it, however, you can really flesh out the listing with lots of details – and pictures – and make it more enticing to people browsing for your product or service.


Foursquare makes it easy to place ads that draw in customers. Be sure to update the site with current info on deals and specials that potential customers will become aware of. You can even offer special deals just for Foursquare users, which will increase your reputation on the app.


Klout
Klout isn’t so much under-exposed as it is under-utilized. Klout creates a profile for you or your business and gives you a Klout score – a sort of grade for the quality and quantity of your social media engagement across multiple platforms; the more good content that you create and share, the higher your Klout score. The higher your score, the more you'll be seen, and the more new visitors you'll have.


Creating unique and engaging content for your business may not always be an easy job (one of many reasons for hiring a professional firm to do your strategic SEO marketing and content management!). However, if you put some time into placing great content on Klout – and really, almost any social media platform – you'll eventually notice some appreciable rewards.

 

Posted in : SEO/SMO/SMM | 
Tags : SMM , SEO , marketing


Beyond the Black Hat: Contemporary and Common SEO Strategy Mistakes

Posted Wed, February 5, 2014 by Julie Short

If you’ve been working on updating your business’s website, you’ve definitely come across the ubiquitous concept of SEO – and have probably been confused about how to effectively implement it.


And SEO isn’t a one-size-fits-all solution. For one, SEO best practices change every few months – these are collectively referred to as “white hat” SEO. And if your site doesn’t already drive a large amount of traffic, you have to execute an elegant SEO strategy to stay on the search engines’ good sides. Here are a few bad moves to avoid when you’re starting in on your SEO campaign.


White Hat SEO No-No’s

  1. Linking like it’s 2010. If anyone tries to sell you hundreds of links for a small price, or an SEO “blast”/“quick SEO” – run, don’t walk. Today’s SEO is all about directing authority and relevance to a site for legitimate reasons – not paying a less-than-reputable article directory to house some shady links to your pages. Links are essential and beneficial – but they do not grow on outsourced trees.
     
  2. Not paying attention to links at all. On the flip side, your site won’t gain much traction if nobody is linking to it once you launch. The concept of “link building” is dramatically different than the outsourced link farm bonanza you might have heard about in earlier years. But off-page links remain one of the most effective ways to drive traffic to your site going forward. Getting links that point to your site is time-consuming, to be sure, but well worth your effort – as long as you’re employing a decidedly white hat SEO strategy. Point Blank SEO has a useful (and affordable) tutorial here.
     
  3. Weak title tags and meta descriptions. Google pays a lot of attention to your titles – H1s – and also to your subheadings (H2s) and meta descriptions. While there’s no need to splash “BEST SANDWICHES INDIANAPOLIS” on your site like lamb’s blood on the front door, some strategic word smith-ing can boost your visibility to search engines and local searchers alike.  
     
  4. All images, no text. Your website should be visually striking, yes – but that doesn’t mean it needs to be completely Flash-based or full of in-your-face sliders. For one thing, these sites can confuse your readers; and from an SEO perspective, it just doesn’t make sense. Search engines “read” the text on your site, but they can’t read images – which means you’ll have a tough time getting your site optimized and ranking.   
     
  5. Duplicated text. More is not more when it comes to white hat SEO – especially when it comes to the text content on your site. Avoid using the same title tags and body text on different pages, as you’ll miss out on the opportunity to inform your readers (and the search engines, of course) about what you actually do.
     
  6. Not using free, white hat SEO tips and tools. SEO firms might act like search engines are the enemy – but really, they’re some of the most helpful (and accessible) SEO resources out there. Google’s webmaster blogs and videos cater to both industry insiders and business owners. And then there are sites like Moz, Search Engine Journal, and Search Engine Land that offer super-informative blog posts, free tools, and up-to-the-minute industry news so you can be knowledgeable about – and learn, hands-on – SEO best practices. And when you’re just starting out with a new website or SEO campaign, you’ll probably find that free tools are sufficient!  
     
  7. Being antisocial….media. We’re not saying you must have a personal Facebook/Twitter/Instagram/Google+ account, but social media is extremely important to your business’s visibility. A regularly updated social media account also shows your customers that you’re interested in their community – not just their business.
     
  8. Not having a blog. No need to post a daily, crazy-involved piece. But a blog that’s updated regularly – even monthly – can help you build authority to your site and credibility in your brand. Share your blog posts via email newsletters and social media – places you know you’ll have an audience.
     
  9. Using a third-party site to host your blog. There is one caveat to having your own blog. Repeat after us: I will not blog on someone else’s domain. Buying your own domain or adding a page to your site might cost more and take a bit of your time, but think of it as an investment that quickly pays for itself. If you create informative content about your business’s specialty and your area of expertise, you’re making yourself an authority in the field. If your blog lives on a different domain, your authority goes to that business – not to you. So – have your blog-cake and eat it, too.
     
  10. Neglecting local SEO strategy. Local SEO is a bit different than your typical SEO strategy. Instead of driving traffic to your site with high-quality links and social mentions, it focuses on assuring that your contact information is the same across multiple sites, directories, and platforms. (In the eyes of search engines, inconsistency reads as fraudulent practices.) Local SEO also allows you to establish a business page on Google+. Your position on Google Maps also plays a big role. If you’re a local business, local SEO is crucial to a successful SEO strategy.   

A high quality SEO campaign takes a bit of time and practice. And if your business is expanding, you might want to let the pros take care of it. Contact Web Revelation about a simple, effective SEO strategy for your company – your site will thank you.

white hat SEO - 880, med comp.
SEO strategy - 1600, med-high comp.

Posted in : SEO/SMO/SMM | 
Tags : websites , SEO


How to Make Search Engine Marketing More Successful Over Time

Posted Wed, November 27, 2013 by Julie Short

As we have noted in some recent blog posts, there are really two keys to success when it comes to search engine marketing: First, you have to plan your campaigns very carefully, especially when it comes to keyword research; and second, you need to constantly refine your ads and offers over time, making them more targeted and efficient.

Today, we want to focus our attention on that second part of the equation. That is, we want to share with you a few of the tried-and-true secrets for making your search engine marketing campaigns more successful (and profitable) from one month to the next:

Always test new versions of your ads. When writing pay-per-click ads, the name of the game is to attract attention from the right kinds of buyers. That takes trial and error, using the successive results of new versions as your guide.

Look for negative keywords that can help you avoid unwanted clicks. As much as you want the right traffic coming to your site, you don't want to pay for just any visit. Negative keywords help you keep away people who aren't going to buy from you, and reduce waste in your search engine marketing budget.

Split-test your landing pages for maximum conversions. Once you have a targeted visitor to your business website, the challenge is just beginning. In the same way you need to test ads for click-throughs, landing pages should be altered and compared to make sure you're turning as many visitors into leads as possible.

Study your competition to see if they have any hidden tricks. You never want to copy things like content from your competitors, but you can look at their websites for information. Pay particular attention to any features or offers they have that your site is lacking.

Pay close attention to your on-site analytics. Ultimately, one of the best ways to improve your search engine marketing performance is to see how visitors interact with your landing pages. Once you understand what they like and don't like, you can emphasize your strengths more effectively.

When you devote your time and energy to making search engine marketing more effective, your campaigns produce bigger and bigger returns as the months go on. Pretty soon, you'll be seeing Internet marketing gains that would have felt unimaginable in the past, but that's just the natural result of one small incremental improvement after the next.

If you want to see that kind of growth in your online sales or lead generation, now is the perfect time to call or email WebRevelation to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engine Marketing


Why So Many Businesses Get it Wrong About SEM

Posted Wed, November 20, 2013 by Julie Short

A lot of businesses treat search engine marketing – that is, paid listings in the results you see on Google and other popular search sites – the same way owners and executives always treat things they don't understand or haven't been successful with yet. Which is to say, they ignore it.

In fact, if you happen to mention to your colleagues that you're even trying search engine marketing, you'll probably get a few encouraging recommendations, along with a healthy dose of "helpful advice" that it's "too expensive," or "just doesn't work."

But, we have seen time and time again that you can find new customers, efficiently and profitably, by making the most of search engine marketing. So, why is it that so many businesses get it wrong?

In our experience, there are four main reasons:

1. They devise campaigns that aren't targeted enough. A lot of companies, when first beginning search engine marketing campaigns, assume that they want to bring everyone they can to their website. Without very specific targeting, though, you're just setting yourself up for a big budget with very low conversion rates.

2. They fail to pay attention to their quality scores. If Google and the other search engines don't think your ads are relevant to searchers, they are going to charge you a lot of money to run them. Few things will sink your search engine marketing campaign, and your return on investment, faster than low-quality scores.

3. They don't make the most of the clicks they receive. If you aren't doing everything you can to turn visitors into customers, then the rest of your search engine marketing campaign is wasted. It's hard to overstate the importance of landing pages and offers, since they'll ultimately determine the profitability of your investment.

4. They give up on search engine marketing too soon. Occasionally, search engine marketers have success right away. More often, though, it's a mixed bag at first, with small improvements leading to dramatic results over time. Give up too soon and you could miss the big payoff that’s waiting for you down the road.

If you've always assumed that search engine marketing wouldn't work for you, then it's time to find out what your company has been missing. Call or email WebRevelation today and let us show you what the right keyword and advertising combinations can do for your Internet marketing efforts.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search engine marketing


What Separates the Winners From the Losers in Search Engine Marketing

Posted Wed, November 13, 2013 by Julie Short

In many ways, search engine marketing is a "winner takes all" sort of endeavor. That is, in most markets there are a few companies that are attracting the lion's share of traffic, dominating the top sponsored listings and converting visitors into clients or customers at a much higher rate than their competitors.

While this is common knowledge, though, the factors that separate the "winners" from "losers" in search engine marketing aren't. So, if you're tired of putting together campaigns that seem to be overshadowed by other advertisers, here are the three things you need to be sure you have:

1. The very best keyword and market research. Many search engine marketing campaigns fail before they even get off the ground, simply because they aim for popular keywords and search phrases instead of profitable ones. In order to find the right buyers for your company, and avoid wasting money on the wrong keywords and phrases, it's important for your research to be targeted and specific. In addition, you want to know everything you can about customers you're trying to attract, beyond the search terms they prefer.

2. The right offer for every search phrase and add combination. If most of your search engine marketing simply leads potential buyers to your site's home page, then you are probably missing out on sales and marketing opportunities. Instead, you have to create the right partnership between search terms, ads, and marketing offers to envision what a potential customer might have in mind and suggest the next step that makes sense for them.

3. Some sort of mechanism for following up with potential customers. In most markets, very few people are going to make a purchase, or even request a personal meeting, the first time they visit your site. But, if you can convince them to sign up for your email newsletter, for example, or follow you on social media sites, then you've laid the groundwork for a relationship that can grow and continue in the future.

Because search engine marketing campaigns are optimized one incremental percentage point at a time, the real success – and the key to smashing your competitors – lies in constantly improving and becoming more efficient. Keep these three factors in mind, and you'll have a head start on all the other companies you’re bidding against.

Need help making your Internet marketing campaigns more profitable and efficient? Let WebRevelation help. Call or email our team today to request a free consultation and see what we can do for you.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Effective campaigns


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