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As we discussed yesterday, Backlinks, along with feed subscriptions, traffic, Alexa ratings, and page rank are some industry standards for evaluating blogs. Today, lets talk about Rankings - Alexa Ratings and Google Page Rank.
Alexa
Alexa is a very popular rating system used by advertisers to decide if they want to pay to advertise on a particular site. To find your Alexa rating, go to Alexa.com/siteinfo, and enter the URL, then "Get Details." This will show you your traffic rank, which is:
A measure of a website's popularity.
The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
So, the lower your traffic rank, the better. Clicking on "search analytics," will also tell you which search engine queries sent the most traffic to a website.
Google Page Rank
Google Page Rank is explained by Google as:
PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.
The actual effect of a website's page rank on the amount of traffic driven to the site by Google is somewhat disputed, but the page rank is still looked at as a factor, industry wide, in determining how popular a site is compared to other sites (e.g. Top 100 Church Blogs).
Tomorrow, we'll talk about feed subscriptions.
 Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.
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