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How Being Active On Google+ Will Improve Your Search Traffic

Posted Wed, April 24, 2013 by Julie Short


After Google Plus was launched a year and a half ago, it became clear it would alter a lot of things we knew about search engine optimization. It’s existence also changed the predictability of Google’s search engine. 

They added a personal element to search. Most small brands discovered over the past 18 months they don’t know how to work with this new element in search to increase traffic, and continue delivering quality content. In this blog, you’ll find some suggestions to utilize Google+ work for your search traffic’s benefit.

You’ve got to think about Google’s search engine like a giant web instead of an engine.

Before Google+, search traffic was much more predictable. While Google constantly changed their algorithm, search was a predictable flow; it was, keywords + backlinks + quality content + competition = winner. The Google+ era completely transformed the system, so you had to actually participate on social platform for more traffic. It’s a brilliant, dirty trick, but it’s their world and we’re just all trying to succeed in it and reach as many eyes as possible. 

In the past, a site with no history could, when created in accordance with Google’s rules, drive massive traffic. That’s a big reason a lot of people are still struggling with the new rules. Now, the process works in reverse. The more attention and authority you have the more traffic you receive.

You need to connect with your market on Google+, so they can drive traffic to your site. The larger your Google Plus network, the more chances you have to drive traffic. You want to activate as many people to advocate and share your brand. You’ve got to strive to be relevant instead of just existing in the Google universe. 

What You Should Do Now
First, start connecting with your target market on Google+. Add them to your circles. An easy way to do this is add shared circles from other Google+ users. You would be surprised at the number of users who have hundreds of people in their circle, and can provide you with access to their circle for free. All you have to do is add the circle to your list of circles. 

Second, join relevant Google+ Communities. If you want to find the best prospects for your business, you might want to consider joining Google+ Communities. If you have ever participated in a forum or Facebook group, you can easily use a Google+ community.

Third, add your name to Google Authorship. Google is starting to help bloggers increase their personal search relevance by creating Google Authorship. Google Authorship links content you write on certain sites to notify Google of your status as an author on a particular site. If anyone blogs on multiple sites you can increase your authorship, and in essence carry your Google reputation across the search spectrum.

Google+ has changed the search and social media game. Are more people still using Facebook for daily social media use? Yes. But, ask yourself how many people use Google on a daily basis. Driving the most people to your basic information is what you’re striving for. One of the best things about this is that you’ve got a great, low-cost opportunity with Google+ to drive additional search traffic to your website. 

Posted in : SEO/SMO/SMM | 
Tags : google+


How SEO Drives Web Traffic for Small Businesses

Posted Tue, January 1, 2013 by Tim J Short

Search engines are the biggest driver of web traffic to individual sites. Optimizing your websites and blogs to land higher in search results opens your brand up to more unique visitors. WebRevelation offers strategic SEO marketing services for small and medium businesses and here’s three reasons why local search engine optimization is crucial to digital marketing.

About one million Google Places pages are claimed per month.

Competition is stiff. Your business is a needle in a haystack. Google’s not just going to automatically list your site first in searches because your website exists. When you’re a small to medium business you’re not usually going to generate as much regular interest as a large corporation. Strategic SEO is basically anticipating where your customers are going to be on the internet and trying to pick them up.

Increasing web traffic generates leads and could boost sales.

SEO is like a good pick-up line. It positions your brand positively in front potential customers. Interesting web content has to exist to support that initial attraction when someone lands on your site from a search engine, but people can’t buy if they don’t know you exist. In the past, a business owner might pay for a billboard, newspaper or TV ad to expose a brand to new consumers. Investing in SEO is more affordable, targeted and can be deployed locally, nationally or even worldwide. Unlike a traditional ad, you’re not regularly paying for an ad and people are able to instantly interact with your company.

Using strategic SEO targets unique website visitors.

When people search for topics related to your brand, will your website appear? Every business owner must ask themselves this question when evaluating your website’s success... How effectively is your site is reaching potential customers? We specialize in making sure your website is organically optimized to land in front of the right new eyes when people search for topics related to your brand. Well-placed local rankings get more eyeballs.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engines , Google Places


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
 
You - SMART BUSINESS OWNER - require 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
 
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
 
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
 
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
 
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
 
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
 
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
 
 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!
 
 
 
 

 

Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,


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