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How SEO Drives Web Traffic for Small Businesses

Posted Tue, January 1, 2013 by Tim J Short

Search engines are the biggest driver of web traffic to individual sites. Optimizing your websites and blogs to land higher in search results opens your brand up to more unique visitors. WebRevelation offers strategic SEO marketing services for small and medium businesses and here’s three reasons why local search engine optimization is crucial to digital marketing.

About one million Google Places pages are claimed per month.

Competition is stiff. Your business is a needle in a haystack. Google’s not just going to automatically list your site first in searches because your website exists. When you’re a small to medium business you’re not usually going to generate as much regular interest as a large corporation. Strategic SEO is basically anticipating where your customers are going to be on the internet and trying to pick them up.

Increasing web traffic generates leads and could boost sales.

SEO is like a good pick-up line. It positions your brand positively in front potential customers. Interesting web content has to exist to support that initial attraction when someone lands on your site from a search engine, but people can’t buy if they don’t know you exist. In the past, a business owner might pay for a billboard, newspaper or TV ad to expose a brand to new consumers. Investing in SEO is more affordable, targeted and can be deployed locally, nationally or even worldwide. Unlike a traditional ad, you’re not regularly paying for an ad and people are able to instantly interact with your company.

Using strategic SEO targets unique website visitors.

When people search for topics related to your brand, will your website appear? Every business owner must ask themselves this question when evaluating your website’s success... How effectively is your site is reaching potential customers? We specialize in making sure your website is organically optimized to land in front of the right new eyes when people search for topics related to your brand. Well-placed local rankings get more eyeballs.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engines , Google Places


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
 
You - SMART BUSINESS OWNER - require 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
 
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
 
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
 
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
 
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
 
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
 
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
 
 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!
 
 
 
 

 

Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,


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