WebRev Blog

We've been talking this week about managing content to attract search engine traffic.  In its simplest form, this is an easy concept.  You figure out what someone who might be looking for your post would enter into the search engines to find that information - then you use that search term in the title of your post and in the body of your post.

But how do you know what your potential readers are REALLY searching for?

If you've been blogging for awhile, check your stats, and find out what search terms have been successful for you in the past, then build on that.  If you're new, or if you're starting a new blogging topic, you'll have to be more creative.

Luckily the search engines are happy to help you out with this. If you'll go to Google, for example, and start entering your topic, Google will make suggestions in drop-down menu form, based on the most popular searches on that topic. 

You can also use the social networks.  If you go to search.twitter.com, and enter your topic, you'll see tweets on that topic, and you'll get an idea of the vocabulary the "twitterverse" is using when talking about that topic.  That might give you some ideas.  Also, if you go to Facebook, or Ning, and do a search for your topic, there may be pages or groups formed around your topic, and this will also give you a better idea of the exact search terms people are likely to be using when discussing your topic.

There are software programs that can be used to suggest keywords for you, but in my opinion, they are a "lazy" and ineffective way to go about this process for most webmasters who actually want to build relationships with their readers. You'll never really get inside the heads of your readers, because the software packages are saving you the time of having to do that.  Also, unless you're trying to attract website traffic in the hundreds of thousands (to attract enough random visitors to build ad revenue), you'll probably be spending money on something that you could fairly easily do yourself for free.

What are your ideas for more effectively using keywords in your writing?

Also see:

• Managing Content to Attract Search Engine Traffic
• Writing Post Titles To Attract Search Engine Traffic
• What is SEO/SMO, and why should I care (Part 1, Part 2, and Part 3)
• Making Your Internal Links Work for You - Keywords and Anchor Text

Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 
 

This week we're discussing managing content to attract search engine traffic.  One of the most important things you can do to make your posts or articles search-engine friendly is to use your keywords in your post title.

In creative writing it is sometimes common to write a "catchy" title to pique the interest of your reader.  Traditionally, in creative writing (especially in print media), your reader has usually already committed to reading your work, by purchasing the book or magazine that contains the article or chapter or story.  The title is a way to organize content, and enhance the reader's experience.

Blogging is not creative writing, and most of your potential readers literally have MILLIONS of other options to read for FREE.  Unless they are in your immediate circle of friends and family, it's likely they won't even know you exist if you use "creative" post titles that tell the reader nothing about the content of your post.  So, how will your potential readers initially find you?  Most will find you on the search engines or social networks, by searching for specific content.  They will enter the keywords they are looking for, and choose the articles or post that appear most relevant to the topic they are researching.

For example, take the title of this post.  I'm hoping to attract readers who want to know how to write good post titles to maximize SEO.  My chances will be much better with a title like "Writing Post Titles to Attract Search Engine Traffic," than with something creative like "What's in a Name?" which tells search engine researcher nothing about what my post is about.

Finally, it is very important to get to the point, quickly.  A good rule of thumb is to keep post titles to 65 characters or less, or at least include all of your keywords in those first 65 characters (the search engines only display one line of text in post titles). 

Also see:

• Managing Content to Attract Search Engine Traffic
• What is SEO/SMO, and why should I care (Part 1, Part 2, and Part 3)
• Making Your Internal Links Work for You - Keywords and Anchor Text

Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 
 

I had an e-mail forwarded to me this week by a reader, on the topic of "content management," relevant to attracting web traffic from the search engines.  There are a lot of really complicated and "technical" ways to explain this concept, also known as "SEO" (search engine optimization), but we're not trying to impress anyone here.  Put most simply, you want to use the words ("keywords") on your blog or website that people are searching for on the search engines.

Thankfully, this process has become a lot more simple in the last couple of years.  If your website is set up properly (if you're using WebRevelation, it is mapped properly), the search engines are now crawling all of your pages and posts.  What you need to do when choosing content is to correctly guess what search terms ("keywords") your target audience is going to use, and use those words in your titles, posts and articles.

Nobody understands website building like the U.S. Government.  That was a bit of sarcasm, but US.gov actually does have a good piece on Using Keywords to Achieve Search Engine Optimization:

A keyword is a word that forms all or part of a search engine query—the word or phrase that Internet users type in a search box when they are seeking information in a search engine.

Keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content...(more)

Can it really be that simple?  Yes, but be aware that a lot of webmasters and bloggers already have this principle figured out, and are using it effectively.  That means that there is still a lot of competition for that coveted "front page" of the search engine results pages.  This week, we're going to discuss some very basic techniques you can incorporate into your content management that will help you become more successful in attracting web traffic from the search engines.

Tomorrow, we'll talk about strategically using your titles.

Before, then, you might want to review my series from last February, What is SEO/SMO, and why should I care (Part 1, Part 2, and Part 3), and Making Your Internal Links Work for You - Keywords and Anchor Text

Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.