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Blog - Search Engines

 

How SEO Drives Web Traffic for Small Businesses

Posted Tue, January 1, 2013 by Tim J Short

Search engines are the biggest driver of web traffic to individual sites. Optimizing your websites and blogs to land higher in search results opens your brand up to more unique visitors. WebRevelation offers strategic SEO marketing services for small and medium businesses and here’s three reasons why local search engine optimization is crucial to digital marketing.

About one million Google Places pages are claimed per month.

Competition is stiff. Your business is a needle in a haystack. Google’s not just going to automatically list your site first in searches because your website exists. When you’re a small to medium business you’re not usually going to generate as much regular interest as a large corporation. Strategic SEO is basically anticipating where your customers are going to be on the internet and trying to pick them up.

Increasing web traffic generates leads and could boost sales.

SEO is like a good pick-up line. It positions your brand positively in front potential customers. Interesting web content has to exist to support that initial attraction when someone lands on your site from a search engine, but people can’t buy if they don’t know you exist. In the past, a business owner might pay for a billboard, newspaper or TV ad to expose a brand to new consumers. Investing in SEO is more affordable, targeted and can be deployed locally, nationally or even worldwide. Unlike a traditional ad, you’re not regularly paying for an ad and people are able to instantly interact with your company.

Using strategic SEO targets unique website visitors.

When people search for topics related to your brand, will your website appear? Every business owner must ask themselves this question when evaluating your website’s success... How effectively is your site is reaching potential customers? We specialize in making sure your website is organically optimized to land in front of the right new eyes when people search for topics related to your brand. Well-placed local rankings get more eyeballs.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engines , Google Places


Pinterest Baby Step #4 Your Profile

Posted Wed, September 19, 2012 by Julie Short

 

Baby Step #4 – Your Profile
As a refresher from Pinterest Baby Step #3 – What Boards to Have by checking out these new postings on WebRevelation’s Boards.Follow Me on Pinterest
 
Entrepreneur Motivation – who doesn’t need a BEAUTIFUL reminder that all we need is a shift in thinking to make changes happen!  
 
Social Media – Interesting marketing facts on Pinterest
 
 
Customer Appreciation Gifts – Diaper wreath-ideal for those businesses that have mostly women for their clients 
 
 
I am hoping that you’ve established your boards & started posting on them.  It may take some time to fill them in of which I have to remind myself to do.  My post-it-note on reminder system:
 
Now on to learning Baby Step #4 – Your Profile.  Having a complete profile will make it the easiest for pinners to find you and know what you do.
 Starting at your business board page, you’ll see in the middle of the screen “Edit Your Profile” – Select it.
 
The fields are pretty intuitive to complete and only a 10 step process.
 
The most important one is to make sure that the HIDE your Pinterest profile from search engines is off.  If it is OFF, then search engines can find your information!  Happy Days!
I’ve taken it easy on you today just to make sure you come back for Pinterest Baby Step #5 – Who to Follow which will wrap up this series on Pinterest.  If you have questions or need inspiration, make sure to comment on the blog and I’ll get back to you!
 
Posted in : Tips and Tricks | 
Tags : Pinterest , profile , hide from search engines


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