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How Should You Prioritize Your Social Media Marketing?

Posted Thu, January 23, 2014 by Julie Short

By now, most businesses agree that social media marketing is no longer optional – you have to maintain profiles on the major platforms if you want to compete in today's world.

But, deciding how to split up your time (or even money) between the different social media sites themselves is an entirely different matter. If you look hard enough, you can find a number of very good reasons to prefer any of them over the others:

  • Facebook still has the largest reach, in terms of daily visits and new content;
  • Google+ is affiliated with the world's most popular search engine, and is the fastest growing of the social networking sites;
  • LinkedIn is built for business, and can make networking with clients easier;
  • Twitter takes very little time, and can allow you to spread your marketing messages in a viral way;
  • Some studies show that Pinterest is the most reliable for e-commerce sites looking to generate click-throughs to online stores.

As you have probably guessed, we could go on with more bullets until you are thoroughly confused. But, if you're like most of us, you don't have the time, energy, or manpower to focus on all the social media sites at once. So, how do you decide where to place your priorities?

Here are a few tips to help you sort things out:

Remember that much depends on your industry and location. The answers that work for a small bakery aren't going to be the same that apply to a manufacturing company. Context is important, especially when it comes to social media marketing.

Pay attention to your customers. In a lot of cases, you can find out what social media sites are most important to you simply by going where your most important customers or clients go. Chances are, other buyers who fit the same profile will prefer the same social networking sites.

Study the analytics. As a rule of thumb, you want to pay the most attention to the social media sites that are showing you the biggest results. That means going back to your business website analytics and seeing which profiles are generating visits and conversions.

Don't be afraid to experiment. Regardless of what results you're seeing now, though, don't be afraid to experiment and see if you might be able to reach new markets (or at least engage customers in a different way) by trying social sites you haven't paid attention to in the past.

Are you getting the right kind of advice from your Internet marketing partner? What about bottom-line results? Now might be the perfect time to talk to WebRevelation and see what we can do to help your business grow.

 

Posted in : SEO/SMO/SMM | 
Tags : websites , social media


Turning Social Media Blunders Into Marketing Opportunities

Posted Thu, January 9, 2014 by Julie Short

In some ways, social media can be a wonderful tool for marketers and business owners everywhere. After all, if you have a healthy following on Facebook, Twitter, and Google+, you have a virtually free, instant way to communicate ideas to your fans, customers, and colleagues all at once.

And then again, you also have a way to say the wrong thing to all of these groups at the same time… not to mention anyone they decide to pass it along to.

We already know you aren't the kind of person to post something you shouldn't on the Internet, and especially not in a space as public as a social media site. But, what happens when an intern or employee does it for you? Or when something you meant to be private ends up being seen by people it shouldn't be? What about when something you posted is taken in a completely unintentional way and offends an important customer?

You probably get the point. The more you use social media marketing, the more likely it is that you're going to run into one of these situations sooner or later. When you strip away things like body language and context, misunderstandings are almost certain to take place.

What matters isn't that you find a way to avoid every social media marketing mishap, but that you know how to respond to it. Here is how we teach our clients to turn social networking blunders into marketing and customer service opportunities:

Don't bury your head in the sand. When someone calls you out on social media, staying silent is essentially the same thing as saying that you just don't care. Even if that's actually true, remember that other customers, prospects, and contacts might be paying attention, and you certainly don't want to offend them at the same time. So, make a point of following up on messages and responding to issues and complaints that come your way.

Apologize if you need to. As most of us learn at one point or another, the important thing about an apology isn't that it's spoken or written, but that it appears to be genuine. If you're struggling to come up with a sentiment that will appease the other party, try to see things from their point of view. If it seems like you might have written a post on something that you shouldn't have, say you're sorry in a heartfelt way.

Get back on message. Acknowledging a problem, and apologizing, are one thing, but dwelling on the issue is another. Unless there’s some reason for you to come back to the same challenge, clear things up and then get back to other topics that matter to your readers and contact.

Don't give up. Some businesses, in the face of a social media "oops," decide to either stop posting altogether, or to turn their profiles into sources of very generic content. Neither is a very good choice if you want to keep attracting the attention of new customers and get them talking about your ideas. We learn the most from our mistakes, so don't be afraid to keep pushing forward and posting new material.

If you're looking for more great advice on web design, Internet marketing, and social media, come back to our blog soon. Or better yet, get in touch with a member of our team today and ask for a free consultation.

 

Posted in : Tips and Tricks | 
Tags : social media , marketing


4 Tools You Can Use to Make Social Media Marketing Easier

Posted Thu, August 15, 2013

Most of the business world has figured out social media marketing is powerful, but that the benefits and bottom-line improvements come at a cost: lots of your time. Unlike pay-per-click advertising or other Internet marketing solutions that run on budgets, social media profiles are largely run on available minutes. 

For some businesses, owners, and executives, it would actually be easier to just write a check. But, since social network marketing requires one-on-one interaction, creativity, and lots of regular content, there just isn't any way around it; if you want to succeed, you have to devote a little bit of time and energy.

With that in mind, here are four tools we recommend you start using immediately to help you manage your social media marketing workload:

1. An editorial calendar. One of the biggest time-wasters when it comes to social media is logging onto your accounts and having no idea what you want to say, or what you want to post about. Take a cue from professional publications and keep an editorial calendar of upcoming topics and themes. It will help you stay on topic, and on schedule, with your social networking accounts.

2. Update scheduling apps. There are a variety of these around, with HootSuite and TweetDeck being two of the more popular options. In a simple sense, these allow you to schedule your social media posts all at one time. Just be sure that you don't go too far into the future, or what you’re posting could be out of touch with current news or events.

3. Social sharing tools. There are any number of social sharing tools and apps you could use that make it easier for people to "like" your content, or send instant tweets and recommendations about it. These can be used in conjunction with all kinds of content, and especially blog posts or other material on your site. That's helpful because it lets you get more mileage out of every post, image, or video, while helping you to grow your social network at the same time.

4. Your website's analytics package. Social media marketing can take a lot of time and energy – so much so, that it's easy to forget that the real goal is to grow your business. By using in-depth analytics, you can see how people are reacting to your social content, and whether your profiles are generating new interest and sales opportunities.

Of course, but one way you can save time on social media marketing without sacrificing results is to have the right creative team working on your side. Get in touch with WebRevelation today and let us show you how we can put these tools to work for your business.

Posted in : SEO/SMO/SMM | 
Tags : social media


Why Social Media, Customer Service, and CRM Go Together

Posted Tue, May 14, 2013 by Julie Short

Social media sites like Facebook, Twitter, and LinkedIn get a lot of attention because they have grown so quickly in the past five years (and are still adding millions of users each month), leading businesses to see them as marketing opportunities. After all, if your customers are hooked on social media, that must be the best place to go and advertise or market to them… right?

In some cases that might be, but a lot of companies are finding that social sites are difficult places to spread marketing messages. In fact, it could be that social platforms have more value for customer service and CRM than they do for gaining new business. 

That's because social media profiles are built on relationships, not transactions. Here are a few ways to use your social profiles with customer service and CRM goals:

Solve problems and answer question publicly. When a customer e-mails you and you send a response, you benefit from keeping them satisfied or furthering a sales opportunity. When you do it publicly, however, on a social media site, you also answer that question and improve your visibility with dozens or hundreds of other buyers, too. That's why, so long as you aren't spreading sensitive information for all to see, your social profiles can be great for handling routine customer service inquiries.

Find distinct customer segments that you can market to. One of the underrated features of a strong social media campaign is the information you can find about buyers (or groups of prospects) simply by looking through profiles. Don't worry, we aren't talking about cyber-stalking; instead, we are encouraging you to find out more about your best customers, and notice similarities between them so you can find others just like them.

Create links between your social profiles and online CRM systems. There are any number of ways that you could tie Facebook, Twitter, and LinkedIn to custom CRM systems, account updates to targeted marketing, and more. The fact that tens of millions of people use social media site on a daily basis should encourage you to find ways to move friends, fans, and followers from your profiles to other pages and customer management systems.

If you're looking for more ways to connect social media and customer service, or simply want new ideas for growing your business online, now is the perfect time to talk to the team at WebRevelation. Why not call or e-mail us today to arrange for free consultation?

Posted in : CRM , SEO/SMO/SMM | 
Tags : social media , CRM


Pinterest Baby Step #3 – What Boards to Have

Posted Thu, September 6, 2012 by Julie Short
Dear friends, please let me remind you before getting overwhelmed that baby steps will get you to the bus of success without requiring a Cerebral Enhance-o-tron, causing trauma to your brain or your friends around you.  
 
So as we step off this ledge into the vastness of pinning, we must pause and put our thinker caps on.  To keep in line with the Baby Steps, we want to come up with only 3 boards.  The goal of these boards would fall in line of one of these 3 life-changing questions:
1. What would be interesting to my clients?
2. What expresses the heart of my business?
3. What would be valuable for my clients to have links to?
 
Simple examples of this:
Real Simple Magazine - gives creative, practical, & inspiring solutions that make life easier.
Boards – Daily Thoughts & Inspirations, New Uses for Old Things, & Easy Decorating ideas
Whole Foods Market- world’s leader in natural & organic foods
Boards – Who wants dinner?!, Eat your Veggies, How Does Your Garden Grow
 
GE – General Electric- Pinning things that inspire us to build, power, move and cure the world. 
Boards – Pinspire, Hey Girl, and That’s Genius
 
So if you still are following along HERE, these boards may not make the most sense unless you read the images associated with them.  Pinspire encourages pinners to create their own board in honor of their cancer journey and then share the board with them.  GE chooses a board to feature each week.  This board topic lines up with GE’s mission to cure the world AND it creates a sharing environment with their followers.  Well played GE, well played!
  
 
So with all of this inspiration, I’ve come up with the 3 beginning boards for WebRevelation:
  1. Entrepreneur Motivation - as most of our clients are small to medium sized business owners, and who doesn’t need an added dose of COURAGE.
  2. Social Media – this has to do with what is a point of interest for our clients as all of them are online and have at least heard the distant rumbling of the social marketing herd.
  3. Customer Appreciation Gifts – as a business owner giving creative gifts to your clients is a PASSION of mine, so I want to share all of the goodies that I find.  Not only that, but I’ll be able to post items from our own clients to this board which does in turn create cross traffic for us.
 
May the creative force of Calvin and Hobbes be with you as you create your new board.  Follow ours to see the baby steps in progress and come back to my blog for Pinterest Baby Step #4 – Your Profile.
 
Posted in : Tips and Tricks | 
Tags : Entrepreneur Motivation , Social Media , Customer Appreciation Gifts , Whole Foods , Real Simple , General Electric


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