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Why Your Business Needs a Strong LinkedIn Page.

Posted Thu, April 2, 2015 by Julie Short

A few years ago, business owners, managers, and executives all collectively realized that social media marketing was an actual thing… and a thing that could lead to big rewards for the companies that embraced it and took the time to build a loyal following.

Not long after, they realized that LinkedIn could be the most important of all the social media sites.

In terms of pure, raw numbers, LinkedIn can’t compare with Facebook, Twitter, or the quickly growing Google+. But the roughly 350 million people who use LinkedIn are nothing to sneeze at. And more importantly, it’s the only social platform that’s devoted strictly to business and networking. So while there might not be 1 billion people on LinkedIn yet, the ones who are using it are there to do business, not trade family vacation photos.

That makes LinkedIn an extraordinarily valuable resource for companies of all sizes. To help you further understand what’s at stake, here are a few of the best reasons your business needs a strong LinkedIn page:

LinkedIn Profiles Are Highly Visible

Because it’s so popular, LinkedIn has a very high page rank with Google. That means, among other things, that it’s entirely possible your business’s LinkedIn profile will come up in searches for your company’s name before your actual website, or immediately after. Fill yours in with the right kind of info, and you give yourself an extra search engine optimization advantage at virtually no cost.

Your Best Prospects Are Using LinkedIn

We mentioned earlier that business people and professionals like using LinkedIn. What’s also important to note is that many of the people who use LinkedIn might ignore other social profiles. For example, many C-level executives are active on LinkedIn even though they don’t have the time to participate in Facebook or Twitter. So if you want to reach some of your best prospects through social media, this might be your only chance.

LinkedIn Is a Hub for New Connections and Ideas

LinkedIn has a number of features that make it useful for networking, finding new customers, and even sharing industry ideas. We’ll go into more depth in the coming articles, but the bottom line is that if you aren’t using LinkedIn, you’re putting yourself and your company at a disadvantage.

In the next two posts, we’ll show you how to make the most of your company’s LinkedIn page to network and generate new sales opportunities. In the meantime, though, if you haven’t been making the most of LinkedIn already, now is the perfect time to talk with a member of the WebRevelation team and let us show you how we can get you up and running on this crucial social network.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , networking , social media


Inbound Marketing Part 1: What It Is and Why You Need It

Posted Thu, March 5, 2015 by Julie Short

“If you need customers, go out and find them!”

This piece of general business advice has been given out – at various times, and in various ways – for decades, and maybe even centuries. The whole history of sales and marketing is essentially founded on the concept that it’s a company’s job to go out there and “beat the bushes” for new business as often as is necessary to stay in the black.

A funny thing has happened over the past couple of decades, though. This idea of going out and selling to people has begun to quietly fade away. With so much information and so many resources available on the Internet at all times, people have figured out how to get the products, services, and information they need all on their own.

They’ve become wary of being sold to. Instead they want to buy, based on their own research, when they feel ready to take the first step.

The job of the marketer, then, isn’t to go out and find customers, but to be easy for customers to find. That’s the essence of inbound marketing, and why it works so well over the Internet.

Why You’ll Love Inbound Marketing

The switch from traditional (or “outbound”) marketing to inbound marketing isn’t just a slight twist in wording – it’s a complete change in philosophy.

A lot of companies have trouble embracing it at first, but then they discover there are some powerful advantages:

  • First, that marketing to new customers (and the sales process in general) is much easier because you have interested clients or customers coming to you instead of the other way around.
  • That a lot of prospects will self-select, meaning they’ll have found the right product or service, and in the right price range, on their own before they contact your company. That means less time spent educating customers or haggling over prices.
  • Inbound marketing systems are more easily scalable. You can increase or decrease your efforts without having to hire and fire lots of new employees or spend non-refundable deposits on new advice.
  • And most importantly, inbound marketing is much more effective than outbound marketing in the digital age. It’s not just about improving your bottom line, but also keeping up with your competitors and your own business goals.


Inbound marketing isn’t so much a trend as it is a new way of doing business, and one that’s probably here to stay for companies and most industries. In part two, we’ll look at the essentials of an inbound marketing campaign.

To find out more, click through to the second post in the inbound marketing series or contact WebRevelation today and let us show you how we’ve been able to help businesses like yours to attract customers using cost-effective tactics and strategies.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , marketing , blogs , social media


How to Guarantee Your Social Media Marketing Won’t Work

Posted Wed, October 15, 2014 by Julie Short

Lots of online marketers like to argue about whether social media works or not. It’s an interesting discussion, but it misses the point – with hundreds of millions of people using social media sites like Facebook, Twitter, and Google+ every day, the question isn’t whether social media marketing works but how.


In fact, the only reason there is any debate at all on this topic is because so many organizations are handling social media so badly. If you want to follow in their example, and spend lots of time and money on social accounts that aren’t going to earn you any return, then you just need to follow a few easy steps.


Here is what you can do to guarantee your social media marketing absolutely won’t work:

  1. Invest time and money into social media without a goal. Just deciding to “try social media” without any defined goal is a perfect way to flush your time and money down the drain. Without a specific target audience, or conversion goal, you’re basically hoping you’ll get results by accident.
  2. Post material you wouldn’t read. There are tons of low-quality content being posted to social sites every day, with no one bothering to read the updates or pay any attention. Dumping more into the world is like the Internet marketing equivalent of littering, but lots of companies still do it.
  3. Go dark for long periods of time. When you stop posting to your social accounts, your fans and customers don’t assume you’ve gotten really busy, they tend to think you don’t have anything interesting to say (or possibly that you’ve gone out of business altogether). That’s a good way to lose subscribers and get people to stop paying attention.
  4. Use your soapbox for sales pitches. You’ve probably never met anyone who watches television for the commercials, but lots of marketers can’t seem to get past the idea that thousands of users are going to flock to their blatant marketing messages disguised as social posts.
  5. Only use one channel or content type. All the social channels and websites have value, but you can feel free to limit yourself to one or two favorites if you don’t care about reaching as many potential customers as possible.
  6. Keep using the same tactics again and again. Even though we all know things constantly change on the Internet, and especially in the exploding field of social media marketing, lots of businesses like to stick with what they’ve always done, get declining results, and then wonder what happened.


Although we are being a little tongue-in-cheek with this post, it underscores a few important details. Social media marketing is valuable, but only if you commit to doing things the right way and stay involved through a consistent series of campaigns. Are you ready to start getting bigger results from social?


The team at WebRevelation can help you get more from social media, Internet advertising, and business web design. Call our San Antonio office today at 817-283-3324 to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : social media , marketing


How to Stop Social Media Trends from Passing You By

Posted Wed, August 13, 2014 by Julie Short

For the past few years, business owners and marketers have known that social media is a game-changer when it comes to reaching out to new clients and establishing brand loyalty. But, the opportunities that social networking sites present come with a cost that's hard to ignore: not only does your social activity itself take a bit of time, but keeping up with the latest trends and ideas feels like a part-time job all on its own.

In other words, you can't make the most of social media marketing if you don't stay on top of the latest trends, but you can't spend all of your time figuring out what's going on with Twitter, Facebook, and LinkedIn either.

To help you stay tuned into the social world, and especially the best practices in the industry, here are seven quick tips you can use to stop social media trends from passing you by:

1. Listen and learn. You can learn a lot just by hanging out with other business owners (or tech-savvy teenagers) and learning about what they're doing.

2. Track the most popular hashtags on Twitter. The biggest and most important trends will almost always have an accompanying storm of hashtagged tweets announcing and following them.

3. Get to know the G+ influencers in your industry. Likewise, the biggest news on social media is going to be discussed by industry experts. You can often learn more on Google +, which allows for more substantial content than Twitter, so follow a few people you can learn from.

4. Get plugged in to LinkedIn Groups. LinkedIn discussion groups are a largely-untapped gold mine of information and advice. It only takes a moment to join one, and the benefits could last for years.

5. Play with your apps and toys. There is no teacher like experience, and simply experimenting with social websites (and the accompanying apps) can be a great way to get to know them.

6. Attend a conference or training event. If you can devote a few hours to social media marketing, consider attending an event or workshop. You'll learn expert tips in a condensed format.

7. Subscribe to blogs like this one. An informative blog post is also a great way to absorb a lot of information in a quick, easy-to-understand format. Subscribe to a few (like ours) and you'll have a head start on learning everything you need to know.



While it is true that social media changes quickly, it's a myth that you have to spend all of your time on social sites to use them effectively. Instead, you just have to know where to look to find the highlights. Spend a few minutes a day following these tips and you'll be up to speed in no time.

Looking for a business web design and Internet marketing partner that understands what it takes to get results? Call WebRevelation today at 817-283-3324 and find out what we can do for your bottom line.

Posted in : SEO/SMO/SMM , Tips and Tricks | 
Tags : social media


6 Ways to Generate Leads with Social Media

Posted Wed, April 9, 2014 by Julie Short

We’ve discussed the benefits of claiming social media accounts for small businesses – and now we’re back on it to get into the specifics.


When it’s used effectively, social media has the potential to take your business to the next level. While the ultimate goal of social engagement and sharing is to convert leads into paying customers, the initial goal is to generate more leads to give your company a wide base of potential clients. If you’re an old pro at social media, you already know that having a meaningful network is much more useful than having thousands of followers or likes that you pay for. Before you can focus on conversion, you have to focus on establishing a solid following.


The good news: social media platforms are so wide-ranging and extensively used that they provide businesses with unprecedented opportunities to attract a broad consumer base. Below are some of our best tips for generating leads via social media platforms.


1. Build relationships.
Consumers tend to patronize businesses with which they feel a personal connection. Consumers want to know that you listen to them and will respond to their needs. Along that line of thinking, an easy way to build relationships using social media is to be responsive. Always respond to customer comments on your Facebook page, Twitter account, or blog – even if (especially if) they’re not flattering. Courteous, helpful responses from you will encourage people to keep coming back to your feed – and they often attract your followers’ friends as well. On the other hand, neglecting your pages makes you seem cold or unconcerned about your customers’ needs.


2. Cultivate your presence.
When you’re able to get someone’s contact information, be proactive about generating leads with it. Send out regular emails or even text messages with updates and deals to entice people to visit your web page or social media accounts. Millennials in particular tend to appreciate being recruited. They are aware that they have multiple options for goods and services, and a large part of their decisions rests upon how earnestly you try to connect with them.


3. Offer incentives.
All consumers like to find good deals, and you can generate leads by offering incentives in exchange for interest in your company. Offer coupons for discounted, upgraded, or free services to those who become your Facebook friend or refer other leads. Buying followers won’t do you any good in the long run – but drawing in followers with discounted products is an effective way to create new customers.


4. Keep your social media platforms current.
An outdated site or social media account is unlikely to draw much (positive) attention; visitors who do happen upon a neglected web page or Facebook account probably won’t return because your business doesn’t seem worth patronizing. If your website needs an update, call in the pros – they’ll know how to give your site a fresh look without disrupting your functionality (in fact, they’ll probably improve it).


Keep your social accounts current by making sure that any special deals are posted and by removing information about events and specials that have ended. To keep your website humming with activity, post regularly on your blog and participate frequently on Facebook and Twitter. You can share helpful industry-related information – for example, how to choose an event-appropriate dress if you’re in the fashion industry – or company-specific updates – like the flavor of the day if you are the owner of an ice cream shop.


And lest we forget: regularly updated websites, blogs, and social media accounts perform better in search engine rankings, which usually translates to better leads and conversion rates.


5. Ask for reviews.
Strong reviews can generate more leads. Ask current or past customers if they’d be willing to write a testimonial or reviews of your company for your website or online directories. To encourage them, send out text message or email reminders after they use your services – whether they are in your brick-and-mortar store or office or made an online purchase.


Another way to get people to write reviews for you: offer discounts or incentives on your social media accounts for everyone that fills out a survey or review for you. As much as positive feedback is a good thing, you don’t want a ton of canned reviews – readers appreciate honest, authentic feedback.


6. Stay relevant.
Focus on keeping your brand consistent and unified. Be sure that your website links to each of your social media accounts, and vice versa. You don’t want to deter any potential visitors with inconsistencies. Your social media accounts can serve as a place for your business to be more personable and transparent with customers – and to reinforce your existing branding. Some potential customers might find you via social media instead of your site, so remember to feature information about your company and who to contact on your social media profiles.

 

Posted in : SEO/SMO/SMM | 
Tags : leads , social media


Social Media Marketing: Essential and Within Reach for Small Business

Posted Wed, March 26, 2014 by Julie Short

Social media is here to stay, and thinking that it is just for making social connections may be a big mistake if you are a small business owner. A 2011 Nielsen report states that, “70% of active online adult social networkers shop online…12% more likely than the average adult internet user”.  The importance of social media for small business owners seems clear, so why might they shy away from being intentional regarding the use of social media? More importantly, as a small business owner, is there something more you should be doing?


Reason #1: Not Having a Plan
Many small business owners have gone at it haphazardly. They have tried to target everyone indiscriminately and ended up recruiting nobody, or they may not have known the most effective approaches, such as optimizing SEO strategies and selecting one or more platforms for their campaigns.


Solution: Hire a marketing firm to implement a social media campaign that can give the best results for the amount of money and effort invested.


Reason #2: Not Having the Time
Small business owners are working long hours already, and they may feel that they are unable to dedicate the additional hours necessary to implement an effective social media strategy. They may not realize that long hours are not necessary to see dividends in a social media campaign.


Solution: Strategize to create a targeted campaign that requires minimal hands-on work. A professional social media marketing company can assist with the initial launch of the campaign and then leave the small business owner with only small amounts of maintenance necessary as time passes. The use of local online directories allows customers to promote small businesses without too much effort or time on the part of the owner.


Reason #3: Thinking it Unnecessary
They may think that social media is optional and that they can continue growing their businesses without it. They may be unaware of the role and the possibilities of successful social media usage.


Solution: Research….look for case studies of small businesses that have implemented a social media strategy with positive results. They should see convincing data on the increase in sales or profits after the use of social media compared to before. In addition, small business owners will benefit greatly by becoming educated and aware of the implications of a social media focus…success might not be measured by direct sales only, but by an improved reputation and/or increased referrals.


Reason #4: Not Knowing How
Small business owners are likely talented experts in their own fields, but caterers, tailors, consultants, and printers etc. may have little or no knowledge of the impact or possibilities of social media as a viable business tool: and once they have become aware of it…may not know where to begin.


Solution: Get Help…You do not have to be a computer expert to implement an effective Social Media campaign, however, consulting with an experienced and knowledgeable Social Media Marketing (SMM) specialist can provide you with feasible ideas for simple but effective campaigns. There is no need to allow any of these reasons to prevent you from capitalizing on the opportunities that may be yours in the ever expanding world of Social Media.

 

Posted in : SEO/SMO/SMM | 
Tags : SMM , social media , small business


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