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Posted on January 7, 2015 by Julie Short

For the average business owner or marketer, “custom app development” seems like something for only Fortune 500 companies and high-volume e-commerce sites. Simply put, they tend to think of it as something they don’t need and couldn’t afford.

However, we frequently come across new clients who could profit or benefit from web app development and just don’t know it yet.

Could you be one of them? It’s possible. Here are three reasons to look a little more closely at web app development this year:

1. Web apps increase the power, functionality, and usefulness of your website. While there are more apps and plug-ins available to web designers and developers than ever before, sometimes you just can’t get something that does what you need – or the way you need it – from an existing product. When that happens, modifying an existing app, or having one developed from scratch, can be the perfect answer.

Custom web apps can help with things like databases, polls, inventory, marketing, transaction security and encryption, and so much more. Each of these increases the functionality and value of your website.

2. Having a custom web app developed can often help you earn or save money in other areas. Business owners are often turned off by what they imagine the costs of web app development to be. That’s easy to understand, but it can hide the potential for bigger opportunities.

As with any investment, web app development can be well worth the small hit to your budget if it helps your company reach more customers, get real-time updates from suppliers, streamline financial transactions, or improve your bottom line in any one of dozens of ways.

3. Web app development is more affordable than a lot of business people would imagine. Speaking of budgets, it’s worth pointing out that custom web app development doesn’t cost nearly as much as business owners and executives tend to imagine it might. Even having a new piece of software written from scratch doesn’t need to be a major expense, or something that holds up the development of your website.

Five or ten years ago, web app development and custom programming were expensive, technical, and time-consuming projects that really weren’t worth the trouble unless you had a huge website that needed dozens of complex or industry-specific features. Now, though, businesses of all sizes are getting in on the act… and they’re finding that it’s a lot easier and more effective than they ever imagined.

How can WebRevelation help you improve your business through Internet marketing and technology services? Call or email our team today to find out.

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