817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

4 Things to Know Before You Launch an Online Store

Posted Wed, July 9, 2014 by Julie Short

Even the prospect of launching your first e-commerce site can be exciting. There are so many choices and opportunities in front of you, not to mention the possibility of finding a new revenue stream that can continue for years without forcing you to spend long hours at the desk.

There is more to building a profitable online store, though, than simply choosing an e-commerce template and watching the profits roll in. To help you get a sense of what the most successful Internet entrepreneurs know, here are four things to keep in mind before you launch your first (or next) online store:

1. Most products really don’t sell themselves. Occasionally, we meet with would-be entrepreneurs and e-commerce site owners who think they’ve stumbled upon the one product that's virtually guaranteed to go viral and bring them huge profits in a short amount of time. Even if that were possible, it's likely you'd be facing some pretty stiff competition in no time at all. The reality is that it is relatively easy to spread the word about great products and services online, but you still need a strong Internet marketing plan to get the ball rolling.

2. Trust matters. Trust is incredibly important to e-commerce for a couple of reasons. First, if searchers and shoppers don't trust you or your site, they aren't going to enter in their credit card information and complete a purchase. And second, if you don't build trust over time by following through on your promises and guarantees, then no one is going to trust you going forward.

With that in mind, it's important to build trust by putting visible reminders of your business associations, e-commerce verifications, and other credentials on your e-commerce site. Then, make service and transparency a top priority to get the reviews and reputation you need.

3. You’ll have to work to get (and keep) customers. One of the reasons that e-commerce is getting tougher is that search engine optimization and pay-per-click advertising are more competitive than ever. That means you're going to have to work hard or spend money (and possibly both) to win your first few customers. After that, you'll have to keep them coming for great products, top service, fast shipping, or low prices… and possibly a combination of a few of those factors.

4. E-commerce is all about efficiency. The most successful online stores aren't always the flashiest or most popular. Instead, they are the ones that continually refine their marketing and budgeting approaches, working one percentage at a time, slowly but gradually improving their financial picture. Whether your store is a hit from the day it launches or takes a while to gain momentum, never fall into the trap of being satisfied with what you have.

Make no mistake: You can grow a popular and profitable online store, often in less time than you would think. But, it's going to take a little bit of imagination, a lot of hard work, and the right e-commerce design team on your side.

Posted in : Business Strategy , e-commerce , SEO/SMO/SMM | 
Tags : ecommerce , marketing , tips


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
crm web solutions social media websites website great content marketing customer loyalty website design custom online application video video marketing online video website tips manufacturing manufacturing software blogging tips blogging for home builders logo design business mobility 2013 mobile inbound marketing blogs mobile websites seo web design cms custom content management system attracting hiring college graduates accounting web applications branding marketing strategy mobile apps contact forms online marketing build community build online community relationship marketing small business tips mobile app custom cms easier content management seo for blogs blogging call to action buttons context authority google sem search engine marketing bounce rate slow load time leads mobile mobile traffic mobile user merchant account ecommerce effective blogging website traffic increase traffic website visits conflict management pinterest chick-fil-a green sign-up chickfila pinning down the impact of pinterest pinterest users growth how to signup for pinterest account how to sign up for pinterest account how to sign up for pinterest pinterest account signup for pinterest account organization effective google+
Quicksearch
Email Signup  


Testimonials
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Everyone at WebRevelation is always willing to help and answer questions.  ...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324