A lot of businesses treat social media as if it were entirely separate from their websites. The reality, though, is that both your website and your social profiles work better when they are connected and customers can move back and forth easily between them.
Luckily, integrating your social presence into your website doesn’t have to be difficult. To help you get started, here are four easy ways you can tie your social profiles to your other web content:
#1: By Posting Links to Your Profiles
There are numerous places on your website where you can include links to your social profiles. For instance, the homepage is a good place to link to your company profiles, About pages can link to individual team members, and job openings can go alongside URLs that lead to LinkedIn.
#2: Through Real-Time Tweet and Comment Sharing
If you want people to connect with your business socially, show them that other customers are doing the same thing. With real-time tweets, posts, and other updates, visitors to your website can see that you are active on social media (and that other people are active with you in turn).
#3: With Social Sharing Buttons on Your Blog
Your blog is a great place for social links. With just a few buttons, you can make it a snap for readers to share their favorite articles, add comments to your post, or even suggest future topics. Each of these gives you valuable feedback, but even more importantly, they allow readers to share your posts and ideas with their contacts who might not be subscribers yet.
#4: By Combining Social Sharing With Email Newsletters
In the same way, great email newsletter articles can be shared through social networking by you or your customers. And there’s no faster way to grow your social network than by including email subscribers who already know and like your business and its people. Best of all, it will probably cost you no more than a couple minutes of time to include the links you want in your email messages.
Your website will probably always be your hub for Internet marketing activity, but don’t discount the power of your social profiles. By encouraging prospects and existing customers to follow you on Facebook, Twitter, and elsewhere, you make it easier for them to interact with your company and become bigger fans of your business and brand.
Need an online marketing team that can help you put different strategies and campaigns together in a way that makes sense? Contact WebRevelation today and schedule a free consultation.