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5 Places Besides Google to Optimize Your Content

Posted on November 30, 2017 by Julie Short
Typically, when web designers and online marketing gurus talk about “optimizing content,” it’s in the context of adding keywords and links to a page, or perhaps pursing up a blog post. It’s almost always implied that the goal is to improve your se...
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What Information Should Be on the Home Page of a B2B Website?

Posted on October 26, 2017 by Julie Short
Whether you are building a new B2B website or updating your current site, figuring out what should go on the home page is often the hardest part. The days of keyword stuffing the home page to get it ranked by Google are long gone. Today’s home page shou...
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Five Ways to Keep Your Website Fresh and Current—Without a Marketing Team

Posted on October 12, 2017 by Julie Short
If you don’t have a full-scale marketing team to manage your online presence, it’s very tempting to simply let your website remain static. After all, it looked pretty good and seemed to function well when it was first built. And if it’s not broken, ...
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Does Your Business Website Have Great UX, Understanding User Experience

Posted on July 13, 2017 by Julie Short
Does Your Business Website Have Great UX? Understanding User Experience What is User Experience (UX), and why does it matter whether your website has a good one? This design concept is about far more than just visuals or content. It’s the confluenc...
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What’s a Landing Page and How Can You Use It to Get Leads

Posted on May 25, 2017 by Julie Short
With so much jargon to sort through, it’s easy to get confused about where to spend your time and effort in online marketing. If you’ve ever wondered what a landing page is and why it matters for your business, now you can find out! The basics:...
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Five Things B2B Companies Get Wrong with Their Online Marketing

Posted on May 11, 2017 by Julie Short
Does it seem like B2B companies are always playing catchup when it comes to online marketing? That’s probably because they are. The process of marketing in the digital age has become increasingly complex. Many B2B organizations are still using outd...
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