When to Hire a Content Writer

Posted on May 7, 2015 by Julie Short
When it’s time to build and launch a new website, web content is (ironically) the last thing a business owner or marketer will think of. They’ll pay close attention to the design, give feedback on color schemes, and obsess over the conversion ...
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3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted on March 26, 2015 by Julie Short
One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before un...
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Effective Tips for Improving Site Navigation

Posted on February 4, 2015 by Julie Short
Navigation is at the core of every website. Visitors click links that lead them to new pages with more links. A site’s universal navigation is the doorway to its most important content.  Page names actually drive quite a bit of traffic to your w...
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Has Your Website Gone Out of Style?

Posted on January 21, 2015 by Julie Short
Has your website fallen behind the times? Usually, when new clients talk to us about an “out-of-style” or “not-up-to-date” website, they’re thinking in terms of looks and layouts. What they may not realize is that the more important prob...
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Why a New Website Can Give You So Much More Than a New Online Look (and What the Difference Can Mean for Your Bottom Line)

Posted on December 31, 2014 by Julie Short
For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for tr...
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SEO 101: Semantic Search and the Evolution of SEO

Posted on December 24, 2014 by Julie Short
The deeper you get into search engine optimization, the harder it is to speak about specifics. This is partly because Google keeps its exact formulas and algorithms secret – we know that things like keywords and links are important to search engine r...
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