Last week, we talked about the new feature Facebook is rolling out, Questions. If you added questions to your own profile at that time, then you will automatically be able to use the questions feature on any page on which you're an administrator. Just make sure you're using the page as the administrator (the can be done by default in your page's settings, or manually in the upper right-hand corner of your page).
If you have multiple admins on your page, however, you might want to add the questions feature to your page, to make using the feature easier for them. To do this, again, make sure you're using Facebook as your page admin, and get questions for your page. (Mashable has step-by-step illustrations.)
Once you've asked the question, you should click on it, answer it, invite the friends it applies to to answer it, then "follow" it, so that you can monitor the results, in case someone posts something inappropriate.
This might be a good time to review our talk about polling your readers and self promotion on Facebook. Remember, just because you have a nifty new feature, doesn't mean you need to use it twelve times a day, seven days a week (especially if every one else is also trying out the new feature and probably over-using it).
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.