Previously, we've talked about how to build page rank, about why it's important, about how to evaluate your own page rank and that of others, and why ditching the sidebar flair might be a good idea.
There is a little bit of code that can be selectively inserted in outgoing links, which tells the search engines not to "count" that link.: rel="nofollow" Typically, this code is used on links to websites or blogs which may be considered "spammy," or sites which are not (and never will be) in your network and would never link back to you. Here's an example of where to put the code, in HTML view:
It is considered bad etiquette to use the "nofollow" code when linking to other sites within your network and/or which have linked to you. It is also inappropriate to use the code if you are using content (quotes, photos, videos, etc.) from another site.
Along with knowing how to properly use this feature, it is helpful to know how to tell if other websites and blogs are using this feature when linking to you. this can be easily done by clicking the source code of the page. This is usually done by clicking on "view" in your browser, then "source," on the drop-down menu. On the screen that appears, use the "edit" feature to "find" your domain, then see if the webmaster of that site has inserted this code on the link to your site. Some sites automatically insert this code on all outgoing links. When this is the case, you are wise to use the code whenever linking back to them.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.