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5 Steps to Search-Optimized Blog Posts

Posted Mon, September 5, 2016 by Julie Short

Web designers and Internet marketing experts like to remind you (as we often do) that having fresh content on your website – usually in the form of search-optimized blog posts – is the best way to attract attention from Google and its millions of users.

But what often goes unexplained is exactly how you make your posts visible to search engines. Today, we want to give you the basics of SEO for blog posts, in five steps:

#1: Know Which Keywords You’re Targeting – just as every blog post should have a single topic, it should also have one or two search phrases that it’s built and constructed around. Ideally, these will be used once in the title, once in a subheading (if it feels natural) and once or twice throughout the main content.

#2: Begin With the Right Title – your blog title should contain the search phrase you’re targeting, of course, but also something that’s catchy, descriptive, and inviting. In other words, make sure your title has a search visibility element, but do your best to appeal to actual readers and grab their attention. Make them feel like they just have to take a look before clicking somewhere else.

#3: Use Search-Friendly Subheadings – subheadings on a page give you two important benefits. First, they break up long blocks of text that would otherwise seem boring and/or overwhelming. Plus, they give you another chance to highlight important search phrases in a way that’s meaningful to Google’s spiders.

#4: Include 1-3 Internal Links – the same kind of thinking applies to internal links (hyperlinks from within your blog content to other pages on your website). These have important SEO value, especially if you use linking terms that apply to the content on the destination page. At the same time, they stop your blog post from being a “dead-end,” and give readers a chance to learn more while staying on your website.

#5: Mind the Details – lots of marketers choose to focus on search engine optimization details. These won’t necessarily make or break your campaigns, but adding alt image tags, descriptive and search-friendly descriptions, and search-optimized filenames can all give you that “extra push” needed to help climb up Google’s search rankings.

One quick word of caution: as effective as each of these five steps is in making your blog post more visible to search engines, you definitely don’t want to go overboard with any of these tactics. Google and the other engines want quality content that’s easy to crawl, not pages with so many keywords that they are hard for actual readers to understand.

In other words, go too far and your content is likely to disappear from Google altogether, so follow these tips but don’t try to force the issue.

Posted in : Website Content , SEO/SMO/SMM , Online Marketing , Business Strategy , Blogging | 
Tags : SEO for blogs , blogging , SEO


4 Ways to Brand Yourself Online

Posted Fri, August 5, 2016 by Julie Short

The Business Dictionary defines branding as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.” 

Your company’s online presence has got to be an effective extension of the branding you’ve already created.

Here are 4 tips to improve your branding online. 

Decide on a handle and stick with it. 
People shouldn’t have to go on a scavenger hunt to find your Facebook page because you named it differently than your website. For example, if your business is called Okie-Built New Homes and your website references this exact name, all of your profiles won’t be able to match this phrasing. The name is too long for it to be your handle on some social media platforms. Your brand name is usually set in stone, so you’ll have to choose the next closest thing and make sure your brand’s full name is still located on the page. Your Twitter name might have to be @okiehomes, if that’s not already taken, then your name and about us section should contain your company’s full name so your profile easily appears when searched for. 

Be active as much as possible online. 
The more daily content you produce, the more visible your company will be digitally. This could be blogs, quick blurbs about things going on internally or directing people pertinent news going on in your field. This will help you spread your brand further and establish it as an authority in your field. One of the biggest components of branding is getting inside people’s minds. The more exposure you give your brand in front of web users, it increases the likelihood your brand will stick with them. 

Match the design and marketing strategy with the content.
The overall look and feel of your design should match the content you’re putting out there. If you’re a home builder, it would be strange to feature pictures of puppies on in your marketing material. Choose a color palette and stick to it. Colors, moods and images are easily remembered. 

Be deliberate and consistent with your phrasing. 
Make sure your content is designed around your core audience’s perceptions of your field. If you’re blogging for older professionals, newspaper-style blogs might fit for that audience. If you’re writing for people under middle age, try writing more informal, concise messages. Taglines aren’t mandatory for every business, but if you decide to introduce a tagline, don’t change it every other month. Your tagline should reinforce the message you want others to know about your company. 

Posted in : Online Profile Management | 
Tags : branding , marketing strategy


8 Great Ways to Increase Visits to Your Website

Posted Mon, July 4, 2016 by Julie Short

Increasing visits to your website isn’t the only way to improve Internet marketing results, but it’s almost always a good start. Without sufficient traffic to your website, you can’t generate leads or sales.

Unfortunately, a lot of business owners and marketers struggle to attract new searchers and visitors on a regular basis. If that has been a challenge for you, you’ll love these eight proven ways to increase visits to your website:

#1: Post to Your Blog More Often – adding new articles to your blog gives you more content for Google to index, especially when it comes to long-tell search terms. It also gives visitors a reason to come back to your site and check out future articles.

#2: Promote Your Posts More Effectively – make sure you’re getting the most from every blog post by using interesting, search-optimized titles, including feature images that attract attention, and announcing new articles with tweets and social updates.

#3: Update Your On-Site SEO – new clients are often amazed to find out what some fresh keyword research, new meta descriptions, and internal links can do for their search visibility. That translates into fresh web visits pretty quickly.

#4: Participate in Social Media Groups – joining and posting on social media forums creates links back to your website and exposes you to a new audience of potential website visitors and (eventually) customers.

#5: Look for Linking Opportunities – if you have friends or colleagues in related industries, see if you can have them link from their website to yours. You get fresh visits to your pages, and they get another helpful resource to share with their own customers and contacts.

#6: Create Video Clips for YouTube – often called the world’s “second-largest search engine,” YouTube gets hundreds of millions of hits per day. Posting a video online could be a great way to get people coming to your website.

#7: Try Guest Posting – if you don’t already have lots of web traffic, why not post your content to a website that does? If people like your guest posts, they may follow a link to your website or look you up on Google.

#8: Give Away a Free eBook or Guide – searchers love free information, and offering a free e-book or special report on your website is a great way to bring fresh visitors to your virtual doorstep.

When you increase traffic to your website, new people are finding out about your company and lots of great things can happen. Give these eight strategies a try and see how well they can work for you!

Looking for great web design in Dallas or Oklahoma City? Get in touch with WebRevelation today and see how we can help.

Posted in : Websites , Website Content , SEO/SMO/SMM , Business Strategy | 
Tags : website traffic , increase traffic , website visits


7 Things That Are Easier With a Custom Content Management System

Posted Mon, June 6, 2016 by Julie Short

Lately, we’ve been sharing some of the benefits of custom content management systems. First, we looked at three specific functionalities that are easier to achieve with the CMS than they are with WordPress and similar platforms; then, we looked at advanced programming, marketing, and design features that are easier to achieve with custom programming.

Today, we want to take a look at some specifics. Here are seven things that are easier to accomplish on your website when you’re using a custom content management system:

#1 Online Registration

Want to bring attendees to an event and have their registration information automatically added to an off-line database? A custom content management system that integrates with existing software might be the perfect answer.

#2 Event Management

Even beyond registration, other parts of event management – like equipment inventory, scheduling, and session capacity – can all be effectively overseen with the right content management system in place.

#3 Recruiting

Sometimes, bringing the right people into your organization is every bit as important as gaining new customers is. But, the recruiting process can be time and paperwork-intensive. With a custom content management system, you can automate many hiring tasks, saving yourself time and money.

#4 Polls and Surveys

When you’re looking to get beyond simple polls and surveys and trying to glean real information from customers and visitors, a custom content management system could be the answer. That’s because the coding is easier to work into your website and update, and the results can be automatically downloaded and real-time.

#5 Document Management

If you have thousands of online and off-line documents to keep track of – along with ongoing updates and revisions – using a CMS that’s “off-the-shelf” might not be your best choice. A custom CMS can help you keep track of these files and allow you to share access with visitors when needed.

#6 Staff and Membership Tools

Because a custom CMS can take advantage of integrated encryption and membership areas, it can be a great way to control the flow of access from one part of your website to another. That can be perfect for offering special features to staff and membership.

#7 Blogging

Although WordPress was practically built for blogging, the interface it uses for adding new content isn’t always easy or intuitive for its users. With a custom CMS, you can make it easier to publish text and images in a way that’s easy for readers to see and search engines to find.

Most of these functions can be achieved with a WordPress-based website, or one built with another common CMS. If you’re looking for lots of power with a minimum of coding and alterations, though, working with a custom platform might be your best choice.

Talk to the WebRevelation team today to see how we can help with custom content management systems and other advanced design and marketing features.

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , Custom CMS , easier content management


How to Get Your Employees Involved in Your LinkedIn Strategy

Posted Mon, May 2, 2016 by Julie Short

In the past few posts, we’ve been showing you how smart companies take advantage of their LinkedIn pages to promote themselves to prospects, recruit employees and vendors, and even stay in touch with the latest industry news and ideas.

To help round out the series, we’re going to show you one more way you can make the most of LinkedIn as a business owner or executive: by getting your employees involved.

A lot of people tend to think of LinkedIn as a pair of one-way streets, where companies are looking for new employees and individuals are trying to be hired. The reality, though, is that there are a number of things your employees can do that can help them grow your company’s social presence and enhance their own careers at the same time.

Here are just a few of the things you can encourage employees to do to help get the most from LinkedIn:

Get Your Employees to Fill in Their LinkedIn Profiles

Even though customers do business with your company, they probably interact with your employees. That means they’ll often enter their names in Google and check their credentials… sometimes before they ever decide to do business with you in the first place. When your employees have LinkedIn profiles that have been filled in, with the appropriate photos and endorsements, it makes your business seem more professional and increases your odds of winning new customers.

Encourage Your Team to Network for New Sales Opportunities

Although business owners, executives, and sales professionals tend to be the biggest “networkers” on LinkedIn, with the largest circles, you can encourage everyone on your team to meet potential clients online. In fact, this can often be a very effective strategy over the long run, since many decision-makers are leery of adding salespeople into their networks, but will readily accept invitations from employees in other parts of the company. Just be sure you don’t go with an approach that’s too sales-heavy, especially in the beginning of the relationship.

Offer Recruiting Opportunities to Your Staff

In the same way, you’ll probably be in charge of recruiting for your company, but there’s no reason your staff can’t help out and search through their own networks, too. In some areas or departments, they may actually be a better judge of new candidates than you are, and might relish the opportunity to do someone else a favor and bring in colleagues, classmates, and others that they’ve met through their professional life. If you have great employees, they probably know other people who would be a good fit for your team, too.

Show Your Employees How to Use LinkedIn to Grow as Professionals

In the last post in the series, we mentioned that not enough people take advantage of the forums and newsletter options found on LinkedIn. Be sure to show them to your employees. Doing so gives them fast, easy, and convenient access to new ideas. And of course, the more informed your team members are, the better they can do their jobs and the more positively they’ll feel about their career arc with your company.

Social media is largely driven by individual, person-to-person interactions. That includes you as a business owner or executive, of course, but it also means your campaigns will be more effective when all your employees are involved.

Thinking about expanding your social media marketing strategy and getting more from LinkedIn? Talk to the team at WebRevelation today and let us show you how we can help you make the most of this important platform.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , LinkedIn for your employees


What Posting New Content Regularly Does For Your Business

Posted Mon, April 4, 2016 by Julie Short

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat of your site for three main reasons we’ll give you in this blog.

Fresh Content Can Influence Rankings
Search engines value new content over old. Google measures your web content for freshness. It tries to judge if your content is applicable now or outdated?  To remain ahead of competitors, Google only wants to answer searches with the best possible options for the searcher. In a search engines view, fresh content includes recent events, hot topics, regularly occurring events or frequently changing details (technology, laws, etc.). Old posts aren’t completely worthless. In some searches, your older post may still be one of the best matches available no matter its inception date. With the vast amount of Internet content, your business can’t rely on old content to stay relevant. It’s much more uncertain when and if it will come up in a search. 

Give Visitors a Reason to Return
Having the same old information and visuals on your site will only encourage one time visits. That shouldn’t be one of your marketing goals. Use your site as a communication tool. If someone wants to know something about your company or field, people should know they’ll probably be able to find the answer on your sight. If you don’t have it, your competitor might. You’ve got expertise and knowledge in your area. Share it and in return your site will receive more views and leads. Your product might never change, but the world does. You can update people on new insights to your field or even just unknown inner workings of your business. 

Blogs are Critical to SEO. 
By posting diverse blogs pertaining to your field, it’s more likely for unique visitors to find your company. People search for a whole range topics and keywords on search engines. When they search, if you’ve got a blog pertaining to the topic it’s likely to land in the search. Content on your site should anticipate what people need to know about facets of the business you are in and approach those topics as an authority. If your blog posts are interesting, readers might return to read the next one. 

Posted in : Blogging | 
Tags : Content is King


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