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How to Get Your Employees Involved in Your LinkedIn Strategy

Posted Mon, May 2, 2016 by Julie Short

In the past few posts, we’ve been showing you how smart companies take advantage of their LinkedIn pages to promote themselves to prospects, recruit employees and vendors, and even stay in touch with the latest industry news and ideas.

To help round out the series, we’re going to show you one more way you can make the most of LinkedIn as a business owner or executive: by getting your employees involved.

A lot of people tend to think of LinkedIn as a pair of one-way streets, where companies are looking for new employees and individuals are trying to be hired. The reality, though, is that there are a number of things your employees can do that can help them grow your company’s social presence and enhance their own careers at the same time.

Here are just a few of the things you can encourage employees to do to help get the most from LinkedIn:

Get Your Employees to Fill in Their LinkedIn Profiles

Even though customers do business with your company, they probably interact with your employees. That means they’ll often enter their names in Google and check their credentials… sometimes before they ever decide to do business with you in the first place. When your employees have LinkedIn profiles that have been filled in, with the appropriate photos and endorsements, it makes your business seem more professional and increases your odds of winning new customers.

Encourage Your Team to Network for New Sales Opportunities

Although business owners, executives, and sales professionals tend to be the biggest “networkers” on LinkedIn, with the largest circles, you can encourage everyone on your team to meet potential clients online. In fact, this can often be a very effective strategy over the long run, since many decision-makers are leery of adding salespeople into their networks, but will readily accept invitations from employees in other parts of the company. Just be sure you don’t go with an approach that’s too sales-heavy, especially in the beginning of the relationship.

Offer Recruiting Opportunities to Your Staff

In the same way, you’ll probably be in charge of recruiting for your company, but there’s no reason your staff can’t help out and search through their own networks, too. In some areas or departments, they may actually be a better judge of new candidates than you are, and might relish the opportunity to do someone else a favor and bring in colleagues, classmates, and others that they’ve met through their professional life. If you have great employees, they probably know other people who would be a good fit for your team, too.

Show Your Employees How to Use LinkedIn to Grow as Professionals

In the last post in the series, we mentioned that not enough people take advantage of the forums and newsletter options found on LinkedIn. Be sure to show them to your employees. Doing so gives them fast, easy, and convenient access to new ideas. And of course, the more informed your team members are, the better they can do their jobs and the more positively they’ll feel about their career arc with your company.

Social media is largely driven by individual, person-to-person interactions. That includes you as a business owner or executive, of course, but it also means your campaigns will be more effective when all your employees are involved.

Thinking about expanding your social media marketing strategy and getting more from LinkedIn? Talk to the team at WebRevelation today and let us show you how we can help you make the most of this important platform.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , LinkedIn for your employees

What Posting New Content Regularly Does For Your Business

Posted Mon, April 4, 2016 by Julie Short

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat of your site for three main reasons we’ll give you in this blog.

Fresh Content Can Influence Rankings
Search engines value new content over old. Google measures your web content for freshness. It tries to judge if your content is applicable now or outdated?  To remain ahead of competitors, Google only wants to answer searches with the best possible options for the searcher. In a search engines view, fresh content includes recent events, hot topics, regularly occurring events or frequently changing details (technology, laws, etc.). Old posts aren’t completely worthless. In some searches, your older post may still be one of the best matches available no matter its inception date. With the vast amount of Internet content, your business can’t rely on old content to stay relevant. It’s much more uncertain when and if it will come up in a search. 

Give Visitors a Reason to Return
Having the same old information and visuals on your site will only encourage one time visits. That shouldn’t be one of your marketing goals. Use your site as a communication tool. If someone wants to know something about your company or field, people should know they’ll probably be able to find the answer on your sight. If you don’t have it, your competitor might. You’ve got expertise and knowledge in your area. Share it and in return your site will receive more views and leads. Your product might never change, but the world does. You can update people on new insights to your field or even just unknown inner workings of your business. 

Blogs are Critical to SEO. 
By posting diverse blogs pertaining to your field, it’s more likely for unique visitors to find your company. People search for a whole range topics and keywords on search engines. When they search, if you’ve got a blog pertaining to the topic it’s likely to land in the search. Content on your site should anticipate what people need to know about facets of the business you are in and approach those topics as an authority. If your blog posts are interesting, readers might return to read the next one. 

Posted in : Blogging | 
Tags : Content is King

Inbound Marketing Part 2: The Ingredients of an Inbound Marketing Campaign

Posted Mon, March 7, 2016 by Julie Short

In the first post in this series, we explained the concept behind inbound marketing and showed why it’s becoming so prevalent in the digital age. Today, we want to follow up on that idea and give you a quick overview of what an actual working campaign might look like.

If you want to attract new leads, and have them contact you when they’re ready to take the next step, there are a few things you have to have in place:

Several Pathways to Attract Visitors to Your Website

Before your website can generate leads, it has to have traffic. In most cases, an inbound marketing campaign will begin with search engine optimization, or perhaps pay-per-click ads. However, you can also leverage social media networks, a blog, referrals, and even email marketing to drive visitors to your website.

If possible, you’ll want to have several sources of new visitors. That will ensure you’re not only getting a mix of visitors, but also that you don’t become too dependent on any one particular source.

A Sales Funnel That Converts Visitors into Leads and Leads into Customers

Once you have visitors coming to your website, you need a way to turn them into leads. The specific process will probably depend a lot on your business, the industry, and customer preferences. However, it’s very common to offer premiums and extras in exchange for contact information. For example, you might give out an e-book, DVD set, or free consultation through your website to anyone who is willing to sign up for your newsletter or attend an event.

What matters here is that you give people who are coming to your website a very good reason to learn more and take the next step. Eventually, that “next step” will involve making a purchase or meeting with a member of your team.

A Way to Nurture Contacts and Encourage Them to Keep Moving Forward

One great thing about inbound marketing is that it allows customers to move the process along at their own pace. Unfortunately, not all of them are going to be ready to take action and meet with you or complete a purchase right away. For that reason, you need to have some sort of follow-up system in place, such as an email newsletter or autoresponder for “cold” leads. Eventually, these contacts may come around and decide to work with you.

There is a lot more that goes into inbound marketing, of course, but you can’t design or implement a successful lead generation campaign without these ingredients. Are you ready to put them to work on your website?

Think inbound marketing could work for your business, or want to ask questions? Contact WebRevelation today and let us show you why so many companies turn to us when they need to see bottom-line improvements in sales and marketing.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , online marketing

Inbound Marketing Part 1: What It Is and Why You Need It

Posted Mon, February 8, 2016 by Julie Short

“If you need customers, go out and find them!”

This piece of general business advice has been given out – at various times, and in various ways – for decades, and maybe even centuries. The whole history of sales and marketing is essentially founded on the concept that it’s a company’s job to go out there and “beat the bushes” for new business as often as is necessary to stay in the black.

A funny thing has happened over the past couple of decades, though. This idea of going out and selling to people has begun to quietly fade away. With so much information and so many resources available on the Internet at all times, people have figured out how to get the products, services, and information they need all on their own.

They’ve become wary of being sold to. Instead they want to buy, based on their own research, when they feel ready to take the first step.

The job of the marketer, then, isn’t to go out and find customers, but to be easy for customers to find. That’s the essence of inbound marketing, and why it works so well over the Internet.

Why You’ll Love Inbound Marketing

The switch from traditional (or “outbound”) marketing to inbound marketing isn’t just a slight twist in wording – it’s a complete change in philosophy.

A lot of companies have trouble embracing it at first, but then they discover there are some powerful advantages:

  • First, that marketing to new customers (and the sales process in general) is much easier because you have interested clients or customers coming to you instead of the other way around.
  • That a lot of prospects will self-select, meaning they’ll have found the right product or service, and in the right price range, on their own before they contact your company. That means less time spent educating customers or haggling over prices.
  • Inbound marketing systems are more easily scalable. You can increase or decrease your efforts without having to hire and fire lots of new employees or spend non-refundable deposits on new advice.
  • And most importantly, inbound marketing is much more effective than outbound marketing in the digital age. It’s not just about improving your bottom line, but also keeping up with your competitors and your own business goals.

Inbound marketing isn’t so much a trend as it is a new way of doing business, and one that’s probably here to stay for companies and most industries. In part two, we’ll look at the essentials of an inbound marketing campaign.

To find out more, click through to the second post in the inbound marketing series or contact WebRevelation today and let us show you how we’ve been able to help businesses like yours to attract customers using cost-effective tactics and strategies.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , marketing , blogs , social media

Why Email Marketing Works (and Why So Many Businesses Struggle With It)

Posted Mon, January 4, 2016 by Julie Short

Even in this age of social media, mobile marketing, and search engine optimization, reaching your best customer through his or her inbox – in the form of a targeted and well-crafted email newsletter – is still the fastest and most reliable way to grow your sales over time.

Why Email Marketing Is Profitable

Email newsletters might not be flashy, but they just work. Here are just a few of the best reasons why:

  • If you have a properly identified and segmented list, your email newsletter can be incredibly targeted. Pair the right message with the right audience, and you’ll achieve high click-through rates.
  • Email newsletters can be combined with high-impact offers and landing pages for time-sensitive campaigns. That means you can take advantage of a trend or event your customer’s already thinking about, and then track the results in real time.
  • Email marketing is incredibly cost-effective. For a fraction of what you’d spend on PPC ads or organic search engine optimization, you can reach thousands of potential buyers in an instant.
  • Sending strong email letters reinforces your sales and branding messages over time as recipients become more and more familiar with your business.

In truth, we could go on and on and give you even more benefits of email marketing. But despite the fact that it works, and works well, there are lots of businesses who are seeing declining returns or have given up on their email newsletters altogether.

How can that be?

Why Businesses Struggle With Email

The answer almost always comes down to one of two things: Either their email marketing campaigns are poorly executed or they aren’t sending targeted messages often enough to stay on top of their customers’ minds. In other words, good email marketing works even when you aren’t sending messages because buyers are aware of you; that can’t happen, though, if you aren’t contacting them regularly.

If you haven’t been getting the kind of impact from your email newsletter that you are expecting, we might have the answer you’ve been waiting for – WebRevelation email marketing management.

Posted in : SEO/SMO/SMM , Email Marketing | 
Tags : email marketing

7 Good Rules for Mobile Marketing

Posted Thu, November 5, 2015 by Julie Short

Marketing has been around since the invention of money, and probably for a while before that. But, while some principles and ideas stay constant from one eon and era to the next, there are times when technology can be game-changing and new rules need to be written.

That’s been true throughout history, as things like billboards, television ads, and even web banners all revolutionized the advertising and marketing industry. It’s even truer today, with the proliferation of mobile marketing.

What we’re getting at here is that you have to understand what works, and what doesn’t, with respect to mobile marketing if you’re going to get results and avoid angering customers. To that end, here are seven good rules to follow:

#1: Respect Privacy – mobile phones and tablets are very personal things. That makes an intrusion of privacy (usually in the form of an unwanted tag or push notification) seem all the more threatening. Be very sensitive with what you share, and know that buyers will back away quickly if they feel like their privacy is being threatened.

#2: Don’t Discriminate Between Platforms – there’s a good chance that sizable portions of your customer base use at least two different mobile platforms (iPhone and Android), and possibly several more. Knowing that, make your marketing easily accessible across all major devices.

#3: Think on Your Feet – mobile marketing lets you reach out to customers quickly, even more quickly than you could with email. That means that if you aren’t contacting them with timely offers, you can bet one of your competitors will be.

#4: React Instead of Predicting – although it’s good to put mobile campaigns into action quickly, you shouldn’t make long-term plans or predictions about the future. After all, buyers can surprise you, and the key to high-ROI mobile marketing over time is to study trends and react to them, not to make your own predictions.

#5: Be Direct, But Not Pushy – your customers know that you’re after their business, and may even appreciate the occasional targeted offer or discount. However, if you bother them too often, you can bet the relationship and subscription will be ended very quickly.

#6: Aim for Simple and Realistic – the best mobile marketing campaigns are structured around quick, impulsive actions. Ask buyers to do something that’s simple, straightforward, and realistic. Shoot for more than that and response rates will suffer.

#7: Save the Relationship, Not the Sale – believe it or not, your first priority should be to make a sale; it should be to preserve and enhance the relationship you have with the customer. You can always ask them to buy again later, but only if they are still willing to look at messages from your company.
Make no mistake: mobile marketing is a whole different animal. Have you been following the rules, and getting the results you are hoping for?

Posted in : Mobile Apps , Mobile Websites , Online Marketing , Tips and Tricks | 
Tags : mobile , marketing , tips

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