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Why Blogging Still Matters

Posted Thu, August 13, 2015 by Julie Short

As far as Internet marketing advice goes, “develop and use a company blog” is right up there with “eat five servings of vegetables per day.” That is, just about everyone agrees that it’s a good piece of advice, even if very few people actually follow it.

In September, we’re going to take a closer look at the benefits and best practices around blogging. Today, however, we want to give you a quick preview and reminder of why blogs are such an important part of your website. Here are just a few of the biggest reasons that blogging still matters:

Your Blog is a Newsletter, Spreading Company and Industry Information

Potential customers want to know what’s going on with your business and industry. And they want to know that you’re aware of what’s going on in your business and industry. For that reason, it’s important to update your blog so that you can both spread information about news or events and boost your own credibility as a marketer at the same time.

Your Blog is the Centerpiece of a Strong Search Marketing Strategy

Every blog post you create counts as a new page on your website in Google’s eyes. The more pages you have, focused around a particular topic and/or keyword phrase, the more relevant and authoritative you seem on a given subject. When you have dozens, or even hundreds of blog posts centered around a general topic, it’s only natural that you’re going to start receiving more search traffic as a result.

An Active Blog Supports Your Social Media Campaigns (and Vice Versa)

When you post something new to your blog, it gives you a topic to bring up on your social media profiles. And your blog posts can serve as a conversation-starter with followers on Facebook, LinkedIn, Twitter, and Google +. Things can go the other way, too, where your social profiles can guide people to your articles, moving them onto your website when they might have otherwise taken their attention (and business) elsewhere.

One Great Blog Post Can Have a Huge Effect on Your Business

Create one good blog post, complete with a flashy title and attention-grabbing image, and it might get you tens of thousands of views as a result. That kind of attention can help promote your brand, create new opportunities for writing and speaking, and even provide a short-term sales boost… not to mention motivate you to write more blog posts in the future.

If you aren’t making the most of your blog, now is the perfect time to generate a few new posts, promote them on social media, and see what happens. It’s never too late to start using your blog as it was intended and getting better results in the process.

Did you know that WebRevelation can handle things like business website design, search engine optimization, social media marketing, and so much more? Contact one of our offices in San Antonio, Oklahoma City and Dallas to see how we can help!

Posted in : SEO/SMO/SMM , Blogging | 
Tags : blogging , search engine optimization , blogging matters


Why You Should Build an Online Community

Posted Thu, August 6, 2015 by Julie Short

When business owners start out with blogging, email newsletters, and social media, it’s usually because they want to market their companies and products or services.

But by thinking a little bit bigger and incorporating things like online forums, hangouts, discussion groups, and active common threads into these activities, you could do something even more powerful: build an online community.

Building an online community takes more time and work than simple marketing does, of course, but there are a number of reasons any business owner or executive should consider making the effort…

First: There are the Business Benefits

A popular website can be a great thing for your business, but building an online community – one that’s a hub of new posts and ideas, is even more powerful. That’s because all of that content draws in colleagues and new potential customers, and catapults your website to the top of Google’s search engine rankings. Plus, being at the front of a popular and growing online community naturally positions you as an expert in your field.

Then: There is the Potential for New Partnerships and Relationships

Sometimes, the best part about founding an online community isn’t the new sales it brings, but the partnerships and collaborations it inspires. That’s because you could suddenly find yourself meeting others in your industry, or in related fields, who can share ideas with you on growing your company or providing better service. These ideas can help your business grow in dozens of different ways, even if they don’t lead to a direct and immediate improvement in sales.

Finally: You Might Start Something Very Big

Like your business itself, the online community that you build could begin to pick up some momentum and grow into something spectacular. Remember that every major industry forum or social media group you’ve ever come across, even the biggest ones, were begun by someone who saw a need or opportunity. Why couldn’t your online community – built around your original vision – be the next big thing?

Just like any community, your online community could grow, take on a life of its own, and turn into something that’s bigger than you ever imagined. And even if it doesn’t, you’ll get a lot of marketing benefits from posting new content, finding others who can contribute smart ideas to your website, and becoming a source of information and advice.

When you’re looking for help with web design and Internet marketing, turn to WebRevelation in Dallas, San Antonio or Houston. We have the skills and expertise you need to help your business grow!

Posted in : Online Marketing , FYI , Business Strategy | 
Tags : marketing strategy , online marketing , build community , build online community , relationship marketing


Is Texas the Perfect Place to Start a New Company?

Posted Thu, July 23, 2015 by Julie Short
According to economists and business experts, it just might be. Texas was recently awarded the Golden Shovel Award for 2015, following billions of new investment into the state. It was also named the number one spot for business by Chief Executive Magazine last year, so the award certainly isn’t a fluke.

In numerous surveys, the state has been shown to be amongst the best for having an educated workforce, business-friendly laws and tax statutes, and a variety of different industries that keep the economy humming on all cylinders.

Knowing that, you might be tempted to run out and get your brand-new business off the ground today. We hope you do, but let us give you a few words of wisdom (and decades of combined experience) that can help you make the most of your opportunity, in Texas or anywhere else:

Having a Great Business Idea Is Only Half the Battle

Having a great concept or product is crucial, but so is getting the word out. It doesn’t matter how strong or innovative your idea is – without impactful marketing and public relations, you’ll never get in touch with enough customers to generate revenue and stay afloat. Far too many entrepreneurs ignore the marketing side of things. Don’t mimic their mistake.

A Great Business Environment Means Lots of Customers… and Lots of Competition

Having a great environment for business can be a double-edge sword. On the one hand, you have a great economy, favorable tax laws, and lots of customers. On the other hand, though, you have other business owners and entrepreneurs who also know Texas is a great place to start a business. And, some of them might have a head start on you.

Have a plan for making your business different, and for explaining those differences to customers in a meaningful way.

There’s Nothing Quite Like Advice From an Experienced Team

Sometimes, we are able to help clients avoid making common and classic mistakes simply because we’ve been around the business world for a couple of decades. If you’re brand-new, and looking to get your venture off the ground, make sure you surround yourself with a few people who know the ropes. They can help you spot errors that would otherwise sink your business and keep you from moving on the right track.

Texas might be the closest thing to “perfect” when it comes to the right place for starting or growing a business, but that doesn’t mean you don’t have to be a little bit careful when investing your time and money. We hope you’ll decide to get out there and make your fortune… but not without the knowledge and advice you’ll need to flourish in the years ahead.

When it comes to web design, Internet marketing, and business automation, you won’t find a better partner than WebRevelation in Dallas, Houston and San Antonio. Talk to our team today and see how we can help your business grow!

Posted in : FYI , Business Strategy | 
Tags : business in Texas , Texas opportunities


3 Things to Know About Website Banners

Posted Thu, July 16, 2015 by Julie Short

Although everything seems to change in web design in the span of a few years, there is one layout trend that never seems to fade – the popularity of banners and sliders that run across the top of websites.


It’s easy to see why so many web designers, marketers, and visitors love banners: pictures are understood more quickly than text is, and they make a memorable and emotional impression.

In other words, it’s simply more powerful to see a photo than it is to read words on a page.

But, while the website banners remain popular, they are also commonly misused. To understand why that is – and to stop you from making the same mistakes that your peers and competitors might be – here are three things you should know about website banners:

#1 High Quality Images are a Must

It goes without saying that website banners should be created from very high-resolution images. If they aren’t, they can look stretched, pixelated, or just amateurish. Any of these is the absolute wrong first impression to make when someone visits your website for the first time.

Beyond simple resolution, using high-quality photos also means that your images should tell the story you want them to in a way that is easy for a potential customer to understand. That takes a surprisingly nuanced approach, so don’t be afraid to experiment with many choices until you get right.

#2 Your Banners Should be Up-to-Date

The banner images on your website won’t just be the first things visitors will see, they’ll also be the first elements they’ll actually notice (consciously or subconsciously). It’s important that they be up-to-date, showing off your very best products, people, or ideas. Otherwise, they could get potential customers thinking about things that aren’t relevant to what you’re trying to offer at the time.

#3 It’s Not Usually a Great Idea to Create Your Own Web Banners

Web banners don’t just need to look great and be current, they also have to integrate well with the other elements on your webpages (like text, logos, and other graphic ingredients). Because making the right fit is so important, it’s usually a bad idea to create your own banners, or to update them yourself. Getting your web design team to change them shouldn’t be a big job, but it can make a lot of difference in the perceived quality of your website.

When they are used correctly, web banners are extraordinarily powerful visual marketing elements. When they aren’t, they can distract visitors and take away from your company’s credibility. Are your web banners adding enough to your online presence? And if not, what are you going to do about it?

If you need a web design team that understands how great layouts and proven Internet marketing techniques go together, it’s time to talk to WebRevelation. Get in touch with us today to request a free consultation and account review.

Posted in : Websites , SEO/SMO/SMM , Mobile Websites | 
Tags : website banners , web design , banners


Do You Need Advanced Custom CMS Applications?

Posted Thu, July 2, 2015 by Julie Short

In an earlier post, we looked at some of the top-level advantages of using a custom content management system instead of WordPress or the other more popular options. To be sure, custom CMS setups aren’t for everyone, but for companies that can use them they are invaluable.

Today, we want to go a little bit deeper and explore the way a custom CMS can work with a few advanced website applications. In other words, we want to take a look at the way the right programming can help you accomplish more with your web presence.

Here are a few ways that a custom CMS might add more power, and profitability, to your business website:

Back-End Functionality

If you need your website to perform advanced functions behind the scenes, or to integrate with off-line databases, scheduling apps, or other business tools, a custom CMS might be the answer. That’s because your content management system can be programmed with advanced encryption, file-sharing, and other features that make it easy for you to integrate different pieces of existing software (including custom applications that have been developed specifically for your company) in a way that makes them easy to use together.

Advanced Marketing

In the same way, a custom CMS may be able to power advanced marketing tools that allow you to segment customers, dynamically control advertising budgets, or draw contact names from online sources and use them in print marketing campaigns. Certain types of functionality are easier to build into a custom content management system, especially if they are imagined from the outset. If you’re looking to unlock the power of advanced Internet marketing, consider starting with the way your website is organized.

Design Integration

Although WordPress and the other popular content management systems are a lot more versatile than they used to be, there are occasions where companies want to use design features that are better-suited to a custom CMS. If you are wanting to achieve an unconventional aesthetic with your new website, or want to experiment with different layout types, using a custom CMS might be a good way to implement these ideas without having to sacrifice functionality in different parts of your website.

Sometimes, the decision to choose a custom CMS isn’t about aesthetics or the user interface – it’s about getting all the backend and marketing power you can from your new website. Have you looked at your options for creating a new website that makes your business more profitable?

If you have questions about content management systems – or web design and Internet marketing in general – why not speak to the WebRevelation team in Oklahoma City? In just a few minutes, you can set up a free consultation where we’ll be happy to review your current website and answer any questions you might have.

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , custom content management system


3 Benefits of Using a Custom CMS

Posted Thu, June 25, 2015 by Julie Short

Deciding to implement a content management system into your new website is an easy call – doing so makes it easy for you to add and update pages while maintaining a consistent look throughout every part of the site. Figuring out which content management system to use, however, can be a little tougher.

Obviously, there are a lot of popular options, such as WordPress and Drupal. But, lots of business owners overlook the advantages of a custom CMS, usually because they are working with a web design team that isn’t familiar enough with them to spell out the benefits.

That’s too bad, because having the right CMS can make a huge difference on the usability and profitability of your website. And, getting one that’s publicly available isn’t always the best choice.

To help you understand why, here are three benefits of using a custom CMS that you might not have known about:

#1 It Can Be Tailored to Fit Your Needs

As the word “custom” implies, this type of content management system can be shaped, designed, and programmed to meet the needs of your company. That means you don’t have to worry about a “one-size-fits-all” approach to web design, but instead can take advantage of the features that matter to your organization (and ignore the ones that don’t). The result isn’t just better functionality, but often cleaner code that isn’t cluttered by things you don’t need. Doing away with extra chunks of code could make your website run faster and more smoothly.

#2 There are Fewer Online Security Concerns

Hackers and cyber criminals love common content management systems, like WordPress, because so many millions of people use them. They only have to find one weak point in the content management systems security and they can suddenly access millions upon millions of different websites at once. On the other hand, with a custom CMS, there isn’t nearly as much incentive for thieves to spend time breaking in. That makes them more likely to move on than bother trying to crack the security on your website.

#3 It Makes it Easier to Update Your Website

One of the biggest advantages of having a custom CMS is that the interface can be designed for simplicity. In other words, we can make it so that adding new pages, or updating your content, is as simple as using a program much like Microsoft Word. That might not seem like a huge deal, but if you’ve ever struggled to keep your website up-to-date, you know how important it is to have a system that’s easy to use and master. What’s the point of having a CMS if updating your website is a chore?

If you’ve never considered using a custom content management system, now might be the perfect time to take a closer look and see if it’s right for you.

Looking for the very best in business web design and Internet marketing? Talk to the team at WebRevelation in San Antonio, Houston or Dallas today!

Posted in : Websites , Website Content , Business Strategy | 
Tags : CMS , custom CMS , content management


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