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How to Use Your Company’s LinkedIn Page Effectively

Posted Thu, April 9, 2015 by Julie Short

As we detailed in a recent post about LinkedIn company profiles, there’s just no reason to ignore the most important aspect of your social media marketing plan. Once you have a strong LinkedIn profile for your business in place, however, how do you make the most of it?

Here at WebRevelation, we help our clients to connect with customers, colleagues, and vendors to grow their companies through social media. Here are a few quick ideas to help you get started with your own LinkedIn strategy:

Recruit Team Members

This is probably the most prevalent use of LinkedIn for companies, and the most obvious. Even so, we wouldn’t be doing our jobs if we neglected to tell you that there are literally millions of professionals out there just waiting to help your business – as full- or part-time employees, contractors, or even interns. If you need help with recruiting, LinkedIn makes a great first stop online.

Collect Endorsements

Word-of-mouth advertising is always more effective than your own marketing, and it doesn’t get any easier than grabbing endorsements and recommendations through LinkedIn. These online testimonials are great for showing new potential clients or customers what you can do, and they can be shared among contacts with a single mouse click.

Form Partnerships

Are there other professionals in businesses and industries related to yours that you can partner up with for the purposes of marketing, referrals, or just brainstorming? If so, LinkedIn might be the perfect forum for establishing, growing, and profiting from those kinds of relationships. You can think of LinkedIn as a giant networking event… and one that’s being attended by thousands of people who have specialties and connections that can benefit you.

Share (and See) New Thoughts and Ideas

Although many new users don’t realize it, LinkedIn has a number of forums and messaging groups where professionals and business owners can share thoughts with one another. This can be particularly valuable when you need to learn about a new aspect of your company, or when you want advice from someone who is seasoned in your industry but isn’t a direct competitor.

Build Brand Awareness

By making connections, gathering endorsements, and even publishing to LinkedIn’s newsletter – LinkedIn Pulse – you can build an online brand and reputation that prospects will recognize and respond to instantly. When it comes to generating referrals, and having them form the right impression of your business, LinkedIn can take you much farther than Facebook or Twitter.

These are great first steps, but they really just represent the tip of the iceberg when it comes to growing your business through LinkedIn. With a little practice, and the right advice, you might find that it opens up a whole new world of social media marketing to you and your team.

Need help making the most of your company’s LinkedIn page? Get in touch with WebRevelation today and let us show you how easy and affordable it is to get started!

Posted in : Business Strategy , Online Profile Management , SEO/SMO/SMM | 
Tags : LinkedIn , making LinkedIn count


Why Your Business Needs a Strong LinkedIn Page.

Posted Thu, April 2, 2015 by Julie Short

A few years ago, business owners, managers, and executives all collectively realized that social media marketing was an actual thing… and a thing that could lead to big rewards for the companies that embraced it and took the time to build a loyal following.

Not long after, they realized that LinkedIn could be the most important of all the social media sites.

In terms of pure, raw numbers, LinkedIn can’t compare with Facebook, Twitter, or the quickly growing Google+. But the roughly 350 million people who use LinkedIn are nothing to sneeze at. And more importantly, it’s the only social platform that’s devoted strictly to business and networking. So while there might not be 1 billion people on LinkedIn yet, the ones who are using it are there to do business, not trade family vacation photos.

That makes LinkedIn an extraordinarily valuable resource for companies of all sizes. To help you further understand what’s at stake, here are a few of the best reasons your business needs a strong LinkedIn page:

LinkedIn Profiles Are Highly Visible

Because it’s so popular, LinkedIn has a very high page rank with Google. That means, among other things, that it’s entirely possible your business’s LinkedIn profile will come up in searches for your company’s name before your actual website, or immediately after. Fill yours in with the right kind of info, and you give yourself an extra search engine optimization advantage at virtually no cost.

Your Best Prospects Are Using LinkedIn

We mentioned earlier that business people and professionals like using LinkedIn. What’s also important to note is that many of the people who use LinkedIn might ignore other social profiles. For example, many C-level executives are active on LinkedIn even though they don’t have the time to participate in Facebook or Twitter. So if you want to reach some of your best prospects through social media, this might be your only chance.

LinkedIn Is a Hub for New Connections and Ideas

LinkedIn has a number of features that make it useful for networking, finding new customers, and even sharing industry ideas. We’ll go into more depth in the coming articles, but the bottom line is that if you aren’t using LinkedIn, you’re putting yourself and your company at a disadvantage.

In the next two posts, we’ll show you how to make the most of your company’s LinkedIn page to network and generate new sales opportunities. In the meantime, though, if you haven’t been making the most of LinkedIn already, now is the perfect time to talk with a member of the WebRevelation team and let us show you how we can get you up and running on this crucial social network.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , networking , social media


3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted Thu, March 26, 2015 by Julie Short

One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before unleashing them onto the world. In other words, you rarely ever get word of the storm before it hits.

With that in mind, web designers and marketers have to be at least a little bit grateful that they’ve been given advance warning this time. On April 21, Google will roll out a huge algorithm update that’s aimed at giving a higher search priority to mobile-friendly websites (and by extension, pushing websites that aren’t mobile compatible farther down the listings).

You can read more about this algorithm shift in Google’s own words here, but we are going to save you some time and give you three details every business owner or manager needs to be aware of:

#1 April 21 Could Bring a Huge Shift in Search Engine Positioning

Experts think this won’t just be a minor change in the way Google processes and displays search results. In fact, most are predicting that it will eclipse both Penguin and Panda (which were huge in their impact on SEO in their own right) in terms of the way it will change the landscape.

That means there are going to be winners and losers – websites that suddenly start getting lots more search traffic, and others that see their search volume dry up overnight. Which category will your business website fall into?

#2 Google Isn’t Leaving You Any Wiggle Room

One interesting thing we know about the coming April 21 algorithm shift is that Google either considers your site to be mobile-friendly or not mobile-friendly. That is, there isn’t any wiggle room, and they aren’t taking into account the degree to which you’ve made your website compatible with smartphones and tablets.

There are still plenty of reasons to incorporate as many mobile features as you can, but for now the world’s largest search engine is going to give you a simple thumbs-up or thumbs-down.

#3 If You Aren’t Ready, Take Action Now

If you have any questions about whether or not your business website is mobile-friendly, or suspect you aren’t ready for the April 21 algorithm change, we strongly advise you to speak with a WebRevelation team member today. Over the years, we’ve learned two important things about getting customers from Google: first, that it can be highly profitable and cost-effective; and second, that it can take a long time to catch up if you fall behind or run afoul of Google’s requirements.

A major change to the way search engine positions are calculated is coming quickly, and it’s coming regardless of whether you’re ready or not. If you need to make some changes or upgrades to your business website before it’s too late, call WebRevelation now at 817-283-3324 or 405-607-0349 to schedule a free consultation and see how we can help.

Posted in : Website Content , SEO/SMO/SMM , Mobile Websites , Announcements | 
Tags : mobile friendly , google change


Are You Playing Hide and Seek With Your Customers?

Posted Thu, February 19, 2015 by Julie Short

As the web has gotten bigger and bigger, the need for targeted, focused, and (sometimes) geographic-specific communities has increased.

There is an almost infinite amount of information online, but the majority isn’t always relevant. That’s especially true when it comes to the search for local businesses and vendors – you don’t want to find everyone, just the matches that make sense for your need and area.

For customers, the easy answer is to turn to websites like Yelp, YP (formerly yellow pages), and Foursquare, which sort profiles by interest and geography. For marketers, however, things get a little tougher. Businesses desperately need to be represented on these websites, but don’t always have the time and expertise to properly upload a profile, much less keep it current.

So how do you bridge that gap and keep your business visible without spending all your time entering information and looking for reviews? We might just have the perfect answer for you…

Introducing Your Business Listing Management Solution

At WebRevelation, we’ve been encouraging our clients to find and use every business listing outlet they can, knowing that maintaining the effort was a big challenge for business owners and managers.

In an effort to alleviate that challenge, we’ve partnered with Yext, a service that allows us to upload, update, and maintain your current local listing with dozens of powerful, high-profile listing publishers, nationally and internationally. Whether you have one location or dozens, it’s the perfect way to make your business easy to find while saving you lots of time and money.

It’s hard to overstate what kind of marketing effect the right exposure can have on a business that relies on local companies. Even if you were able to maintain a handful of profiles on your own, there’s no guarantee that the sites you choose would match up to the ones your next great customer wants to use. By making sure your business is easy to find in all the major apps and directories, you’re ensuring that your company will be hard for anyone who’s interested to miss.

Get Started With Business Listing Management Today

There are thousands and thousands of buyers out there waiting to find you, and lots of business that’s ready to be won. Now we are making it easier and more affordable than ever for you to ensure your business information stays current, correct, and visible. You could play hide and seek with your customers, but why not have them coming to you instead?

Contact WebRevelation today to learn more about our partnership with Yext and what it means for your business listings and online reviews.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : business listings , online profile


Why Customers Want ERP-Ready Manufacturers

Posted Thu, February 12, 2015 by Julie Short

Usually, when manufacturing clients come to us wanting to explore ERP packages, it's because they are interested in cutting costs, or want to keep a closer eye on supply chains and other details. But what about the other side of the bottom-line equation? Did you know that investing in the right ERP can help you gain more customers, too?

Although buyers might not ask your company for or about an ERP directly, that doesn't mean they don't want you to have one. That's because manufacturers that are taking advantage of enterprise resource planning can do more, do it more quickly, and at better prices. In other words, they become the kinds of businesses your best customers want to work with and order from.

To see why that might be, consider three important advantages from your customer’s point of view:

Speed is critical in choosing a manufacturer. In today's market, speed is every bit as important as price and quality. Margins might be tighter, but so are schedules. If you can reliably deliver products based on aggressive schedules, you become virtually priceless to buyers. That means they'll come back to you time and time again, and may even pay a premium to do so.

Cost competitiveness is changing everything. Of course, margins are getting tighter across every type of manufacturing market. By having more control over your supply chain, and real-time information about input prices, you can produce better, more accurate quotes for your customers. Staying competitive and profitable at the same time is always a winning strategy.

They want a manufacturer who can adjust to new conditions quickly. When delivery dates, quantities, and locations change, it's the manufacturer that is equipped with a strong ERP that's ready to step in and meet buyer needs. Your customers want a manufacturer they can count on… when you're taking advantage of the right ERP, it's easy to be the supplier of choice.

You already know that success in manufacturing is all about delivering the right product and service at the right price, and on the customer's schedule. A strong ERP platform helps you achieve all of those, which leads to increased customer loyalty and helps your profitability on every account.

To learn more about our ERP systems – and to see case studies that show how we have helped manufacturing companies just like yours – call or e-mail a member of our team and request a free consultation. It won't take long for us to show you why you shouldn't ignore this technology.

Posted in : ERP | 
Tags : erp , manufacturer


Effective Tips for Improving Site Navigation

Posted Wed, February 4, 2015 by Julie Short

Navigation is at the core of every website. Visitors click links that lead them to new pages with more links. A site’s universal navigation is the doorway to its most important content. 

Page names actually drive quite a bit of traffic to your website from search engines. A User Interface Engineering study found that over 50 percent of search traffic on a major commerce site was generated from the department, gallery and product pages deep inside the site.

Having a dysfunctional website navigation is like driving around without street signs. If you don’t know where to go, you won’t find what you’re looking for. If visitors have a tough time navigating your website, they won’t want to return and you can actually drive away business. 

A recurring inability to find information, products or services is one of the biggest challenges any website faces. Every web designer has to understand a user’s goal and what they need to accomplish when they visit the site. Here are some compelling statistics about how poor website navigation affects users and sales. 

  • Research by User Interface Engineering, Inc., shows that people cannot find the information they seek on a Web site about 60 percent of the time.
  • Studies by Forrester Research estimate that approximately 50 percent of potential sales are lost because users can’t find information and that 40 percent of users do not return to a site when their first visit is a negative experience.
  • A study by Zona Research found that 62 percent of Web shoppers give up looking for the item they want to buy online.

If visitors can’t find information on your website, it doesn’t exist. Below are some practical tips to improving a website’s navigation. 

Review Navigation Menu Wording
Phrasing in navigation menus must be deliberate. Don’t focus on fancy wording. Describe the page or content as boring and straightforward as possible. Make it obvious to the visitor what they’re getting when they click a link. Don’t use jargon on a navigation menu. Stay on the safe side and assume your visitor knows nothing about your industry. 

Review Analytics for Clues
Your site’s analytics will point out things that need improvement. If important pages aren’t being viewed, something might be wrong. The page could be mislabeled or poorly described and be confusing visitors. If a lot of your visitors reach your website and are quickly clicking on multiple different links without landing on a page, they probably couldn’t find what they needed. 

Incorporate Drop Down Menus
Drop down menus help users explore all your site has to offer quickly without having to click on anything. Most designers prefer vertical drop down menus because they usually won’t cover page content. 

Incorporate Subcategories 
This tip is essential for online stores. Allow visitors to sort items by price, color, brand, available sizes and top sellers. Give them the option to narrow what they see by giving subcategories within broad topics.  

Include an Internal Site Search
If a visitor can’t find what they’re looking for in your menu, give them a last option. Often, this will prevent them from leaving and trying a competitor's site. 

Identify Frequently Searched Terms
If your visitors are regularly searching within your site for something specific, that topic should have its own page and link in the navigation menu. 

Usability and functionality are just a few of the many factors of website design. If you take away one thing from this blog, don’t overlook your website’s navigation. If it’s not easy to use, you’re losing business. If you’re having this problem with your website, contact us at 972-478-7127 for more information on how a professional web design can benefit your business.  

Posted in : Websites , Website Content | 
Tags : navigation


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