3 Tips to Improve Your B2B E-Commerce Site

There’s no denying that B2B E-commerce has really taken off over the past few years. Forrester Research forecasts that US B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023.

As competition slowly increases, customers are looking for companies to go above and beyond their expectations. B2B buyers want more of a B2C type of customer experience when they purchase from a vendor. If your business is lacking the motivation to implement and maintain a B2B website, you are at risk of losing a great amount of business. 

Keep reading to learn more about three ways in which you can improve upon your B2B E-commerce website. Don’t delay, the time is now.

Mobile Friendly Sites

According to one source, there were 257.3 smart phone users in the United States in 2018. In addition, the average US adult will spend almost 3 hours on their smartphone. So, not having a user-friendly mobile site will likely hurt your business. 

When users are browsing websites via their mobile device, they expect fast speed, font to be displayed clearly, product details, pricing, videos to function properly, an easy to use checkout process, client dashboard, and more. If users experience hiccups with their mobile experience then they are likely to abandon the site, which ultimately leads to loss of sales and a negative impact on your bottom line.

Search Engine Optimization

Search Engine Optimization (SEO) is the process by which people take to make sure that the websites are appealing to the search engines. You’ll want buyers to be able to search for the product they need and have your website come up at the top of their search.

Like any website, whether intended for e-commerce or not, a strong SEO strategy is imperative. Since people often search online using generic terms or keywords, so unless you implement an SEO strategy the likelihood of showing up in a search is very slim. Don’t let that happen to you.

Instead, create an SEO campaign by focusing on quality, trust and authority to ensure your website has high rankings. You’ll also need to understand link building, how to write meta descriptions, keywords and more. Don’t let these things overwhelm you. With some practice you will have a strong handle on SEO, which will benefit your B2B e-commerce website.
 
 An eCommerce SEO strategy is essential for any business, no matter where or how you sell your product. Most people begin their searches with generic terms and not branded terms. If you do not correctly implement an SEO strategy, you may never show up in a search query, and you could lose your customers to more optimized competitors.  

Personalization

B2B companies have a long history of building business relationships via in-person salespeople. When the human interaction is removed, you’re sometimes left with an impersonal experience.  As B2B E-commerce grows, businesses must bring a personalized experience to its customers online if they want to retain their clients and remain competitive.

It might help to ask yourself what you would want your online shopping experience to be like if you were a customer. It doesn’t have to be a difficult task to implement. Often times implementing a corporate dashboard, targeted pricing, e-catalogs, discounted shipping and more leads to buyer satisfaction. 

WebRevelation has over a decade of experience helping clients build websites and custom applications. B2B E-commerce is an area in which we specialize, so you can rest easy knowing your B2B E-commerce site will be created with your specific needs in mind. Feel free to contact us today for a complimentary consultation. Call us at 817-283-3324.