For some business owners, establishing a consistent social media presence seems like an impossible task. How do social-media savvy companies stay up-to-date on all of their posts, while still running their business? The answer: they don’t. Well, not all on their own, at least. Hootsuite is a social media management tool that keeps track of your social media platforms, what you want to post, and will post it for you whenever you want. If you’re brand new to Hootsuite, or if you’ve had it for years but feel like you’re not getting your money’s worth, here are five basic steps to use this platform for its maximum potential.
If your dashboard gives you anxiety when you look at it, then it’s probably because you aren’t organizing your streams in a sensible way. Hootsuite provides totally customizable dashboards, so set up for what works best for you. For a clean look, order the tabs according to your social media platforms. Instead of trying to keep all of your networks on one tab, make multiple tabs for your accounts. Just click on Streams in the navigation menu and click the add tab button in the tabs row at the top. Once you have your new tab, you can add the respective social network.
Depending on your plan, you may qualify for Bulk Message Scheduling. This feature, located in the Publisher tab, allows you to upload a file from your computer with all of the posts you want to make, their captions, and when you want them posted. Doing this will save you a lot of time because, instead of having to compose each post individually, you can use just one file to schedule and upload them all at once.
Do you find yourself searching for something to post and choosing a random time to post it? AutoSchedule is another helpful feature that schedules posts for your account based on your settings, currently existing content, and the ideal timing for your audience. When you compose a message and click on Scheduling, you’ll see the option to turn on AutoSchedule. Adjust the settings to your preferences and prepare for automatic posts customized to you.
As a resource for Hootsuite users, Hootsuite Academy offers training courses for those looking to develop themselves personally and professionally. There are free and paid courses available. You can learn more about how to use the Hootsuite platform itself, or you could grow your knowledge of social media marketing. They’ve even partnered with Syracuse University to offer Advanced Social Media Strategy Certification.
Already headed home from work and you can’t remember if you scheduled tomorrow’s posts? For iOS and Android devices, Hootsuite has an app that can do almost everything your desktop can: add new streams, post on multiple platforms at once, schedule posts for later, manage settings, respond to direct messages, and more. If you add a new item in the mobile app, it will automatically sync onto your desktop’s Hootsuite dashboard.
Always remember: there’s no point in attracting customers through social media only to have your website turn them away. Here at WebRevelation, we recognize that social media is simply a means to get potential clients to your website and your product. If your social media game is strong but your website is suffering, or you need help with online marketing, contact us today for a free consultation.