Business web design is often thought of as a wholly creative endeavor, but creating the perfect web presence isn’t just a matter of sketching out ideas until they come together. There are some fundamentals that creative teams need to pay attention to – and clients should look for – to produce a professional result.
In other words, despite what you may have heard from a freelancer or artist, a good web designer doesn’t simply “wing it” and wait for inspiration to arrive. Instead, they count on these five solid foundations of a profitable web design…
The first thing a good web designer will do is consider their client and project. What looks perfect for one business or situation might not be appropriate or impactful for another. No two businesses are the same, so their websites shouldn’t be identical, either. Things like customer type, location, and even marketing tone all have to factor in if you want to create the perfect design.
Today’s searchers and online customers are moving faster than ever. Studies and surveys show you have less than three seconds to impress a first-time visitor to your website before they’ll click away to one of your competitors. Knowing that, it’s crucial that a web design be easy to understand. That is, someone who is looking for answers should be able to understand who you are and what you do in the blink of an eye.
Did you skip over this article and check out the bullet points before digging into the text? That’s exactly what most of your customers will do when they arrive on your website. When you have lots of white space separating blocks of content, images, and video from one another, it makes it easier for them to instantly grasp your most important selling points. It also encourages them to find the information they want as quickly as possible.
Most of the time, a visitor to your website isn’t going to start at your home page and make their way through to the topic or section they want in a straight line. In fact, some may become “lost” either because they hit the wrong link or arrived on a sub-page from a search engine or social link. If you have a clear navigation structure in place, you won’t lose those sales opportunities because it will be easy for searchers to get where they are going on your pages.
The reality is you have a website because you have business needs. That is, you’re trying to generate online sales, phone calls, in-person meetings, or other forms of activity. Your web designer needs to know what a perfect visit looks like and then structure your pages to encourage that result again and again.
If you feel like you aren’t getting the kinds of results you deserve from your existing business website, maybe now is the perfect time to talk to the experts at WebRevelation in San Antonio in Oklahoma City today. Contact us now to set up a free consultation and see how we can help!