Since we started moving our clients to agile marketing campaigns, the responses have been overwhelmingly positive. A lot of the business owners we deal with just wish they’d heard of the concept years ago.
For those who might not be familiar, agile marketing involves changing your approach and deliverables as needed. So, a plan for a small business might start with search engine optimization and reputation management, but move on to social media as results or best practices dictate. It’s “agile” in the sense that future plans are never set in stone.
As it turns out, it’s a much better way to work – both for us and our clients. Today, we want to share with you some of the reasons agile marketing is so popular and profitable.
If you’ve been promoting your business over the internet for a while, then you already know how quickly things can change. The rules for reaching customers through Google and Facebook seem to shift every few months, for instance, while the best practices around social media, online reviews, and even email newsletters are always shifting. With an agile marketing campaign, you can stay ahead of the curve by shifting tactics whenever it makes sense.
Without agile marketing, it’s incredibly easy to just keep approving the same expenses or activities again and again… even if you aren’t sure whether your existing campaigns are profitable. That leads to wasted time, effort, and money. With an agile mindset, though, you’re always devoting your resources to the channels or activities that are showing the highest returns. That means a lot less waste in your marketing budget.
Suppose you notice that one part of your website (like a particular blog, or pay-per-click ad group) is generating the biggest share of your sales and profits. Wouldn’t it make sense to devote a bigger portion of your budget and attention in that direction? That’s exactly how agile marketing works, and it can help you to compound and multiply your bottom line gains over time.
Another great feature of agile marketing is that it encourages business owners to experiment with new ideas. So, if you’ve been hesitant to try something like online video in the past, for example, you could devote a small portion of your budget in that direction without sacrificing the returns you see in other areas. In that way, your agile campaigns leave you room to experiment and find out what works for your business.
This sense of continual change and improvement is at the heart of the agile marketing philosophy. You never want your website or content generation routines to get stale. With a plan in place that encourages you to think critically about the results and try out new ideas, you’re far less likely to get stuck or see your new sales dwindle over time.
At WebRevelation, we have always been focused on using the internet to help our clients get more profitable and more efficient. If you’d like to learn more about our work, or the specifics of agile marketing, we encourage you to contact us today to set up a free consultation.