As we talk with our clients about agile marketing, many of the most astute come back with a simple question: how will it help us to save or make more money?
We love these kinds of exchanges, because they give us a chance to show off what we do best – take common-sense ideas and put them to work for the companies we serve. That’s because years of experience in this industry have taught us that new websites, search engine optimization plans, and social media marketing campaigns are all exciting, but they only have value if they lead to more sales or decreased expenses when it’s all said and done.
So, will you get better value from an agile marketing plan or a more traditional approach to finding customers over the internet? To help you find the answer, let’s look at what you need to know…
When we refer to a “traditional” internet marketing campaign, we mean the kind of setup you're probably used too. That’s where you hire a web design company to give you a specific type of deliverable, like a site with so many new pages, or a fixed number of blog posts. After you receive those, you’re back to the drawing board when it comes to future lead generation ideas.
This type of arrangement can work, of course, but only if you have a good idea of where you’re headed, know which marketing channels will be successful, and have a good creative team you can count on.
With an agile marketing scheme, you swap one-off transactions for a regular online marketing budget. Then, that budget gets devoted to a set number of deliverable items that will be completed within a short timeframe (like three or six months). After that, you meet with your creative team again to see what’s working and what isn’t. Then, you decide on a new direction going forward.
Obviously, the big difference here is that you’re never locked into one strategy. In fact, it’s assumed that your plan for attracting customers to your website will change over time as your business grows and you watch the results you get from each activity. Also, agile marketing makes it possible for you to switch tactics as dictated by new information or online marketing trends.
Agile marketing helps your bottom line in a couple of ways. For one thing, it makes your yearly budget more predictable than it would be if you were simply investing in activities or campaigns one at a time. More importantly, it allows you to maximize the return you get from every dollar by shifting your budget to the areas where you get the biggest results.
In other words, agile marketing lets you keep expanding your wins while cutting off losses or dead ends. Billions are wasted every year by marketers who don’t take the time to study the competitive landscape or shutting down campaigns that are failing. In an agile system, that never happens.
If you want to know more about agile marketing you could stop by our blog again soon to read more content. Or, you could get specific answers about your business and challenges by scheduling a free consultation with a member of the WebRevelation team.
With offices in San Antonio and Oklahoma City, we have coverage throughout the Midwest and
Southeast. Even better, we have decades of experience with web design, programming, online marketing, and so much more. Call us today to set up a free consultation and see how we can help!