This is part 1 of a 2-part series. The first part of this article can now be viewed here.
It has often been said that in the world of business, the best way to predict the future is to simply create it. In other words, if you set a tone and generate a solid plan, you are much more likely to get the outcomes you’re looking for, or at the very least, not be surprised by changes that are building on the horizon.
We think this is a good philosophy and one that applies especially well to the world of custom software designed for businesses. That’s because our best clients look ahead and think about the kinds of situations they want to enjoy rather than simply reacting to what might be happening around them.
Wondering how this works in the real world, or how it could benefit your business? Let’s look at a handful of common uses for software development.
Will your business be growing in the future? If so, why not put together the framework for a bigger company now? By developing software that allows you to manage things like scheduling, inventory, or customer contacts, you can prepare for a day when you have a larger team, multiple locations, and bigger revenue goals.
In the same way, smart business owners and executives can also use custom software to make their businesses more scalable on the other end of the spectrum. That is, they can maintain the same kinds of processes when things are booming and when they have the need to scale back. That’s a good way to control costs and ensure the business is always profitable.
Often, we meet with business leaders who rely on generic software solutions – like CRM’s, accounting tools, and project management applications, for instance – simply because they don’t know they have other choices. However, your industry and business might not be like others, so why not use something that’s designed specifically for what you need?
In the past, we have developed software for financial companies with intensive record-keeping responsibilities, healthcare providers who have to meet HIPAA guidelines, and even manufacturers who need special inventory and supply chain controls. We were able to save them tons of time and money by designing exactly what they needed instead of forcing them to work with “off-the-shelf” products.
More and more, managing a smart marketing strategy means zeroing in on specific groups of buyers, controlling costs, and keeping close track of customer and prospect interactions. These are tasks that are best handled by custom software applications.
As we’ve already mentioned, software works best when it has been tailored to a specific company, situation, and use. That’s especially true with regards to marketing, where every contact, expense, and campaign need to be watched closely. That makes custom software the perfect solution.
The continuation of this article will be available on Thursday, October 25th.
WebRevelation has over a decade of experience with building custom software to help business excel. Contact WebRevelation today for a free quote.