In an earlier post, we looked at some of the top-level advantages of using a custom content management system instead of WordPress or the other more popular options. To be sure, custom CMS setups aren’t for everyone, but for companies that can use them they are invaluable.
Today, we want to go a little bit deeper and explore the way a custom CMS can work with a few advanced website applications. In other words, we want to take a look at the way the right programming can help you accomplish more with your web presence.
Here are a few ways that a custom CMS might add more power, and profitability, to your business website:
If you need your website to perform advanced functions behind the scenes, or to integrate with off-line databases, scheduling apps, or other business tools, a custom CMS might be the answer. That’s because your content management system can be programmed with advanced encryption, file-sharing, and other features that make it easy for you to integrate different pieces of existing software (including custom applications that have been developed specifically for your company) in a way that makes them easy to use together.
In the same way, a custom CMS may be able to power advanced marketing tools that allow you to segment customers, dynamically control advertising budgets, or draw contact names from online sources and use them in print marketing campaigns. Certain types of functionality are easier to build into a custom content management system, especially if they are imagined from the outset. If you’re looking to unlock the power of advanced Internet marketing, consider starting with the way your website is organized.
Although WordPress and the other popular content management systems are a lot more versatile than they used to be, there are occasions where companies want to use design features that are better-suited to a custom CMS. If you are wanting to achieve an unconventional aesthetic with your new website, or want to experiment with different layout types, using a custom CMS might be a good way to implement these ideas without having to sacrifice functionality in different parts of your website.
Sometimes, the decision to choose a custom CMS isn’t about aesthetics or the user interface – it’s about getting all the backend and marketing power you can from your new website. Have you looked at your options for creating a new website that makes your business more profitable?
If you have questions about content management systems – or web design and Internet marketing in general – why not speak to the WebRevelation team in Oklahoma City? In just a few minutes, you can set up a free consultation where we’ll be happy to review your current website and answer any questions you might have.