There's no denying that there is a great need for B2B e-commerce. In a report published by Forrester Research Inc., it was forecasted that business-to-business (B2B) e-commerce sales will reach $780 billion this year in the United States.
The growth comes from a shift in buying behavior as B2B buyers shop and purchase more online than via catalogs, phone and other offline channels. There is a tremendous opportunity for manufacturers, wholesalers and distributors to cut operating costs by processing more sales to customers through self-service e-commerce sites and electronic processing of orders.
So, if B2B e-commerce sales is flourishing, what steps should a business owner take to ensure his corporate B2B website is strong? Sure, the overall look of the website should be pleasing to the eye and it should also operate efficiently. Quality design, functionality, and useful features are the three main things you need to worry about when making an online B2B store. However, delivering a truly-personalized B2B shopping experience takes a lot of planning, strategizing, knowledge and experience. Below are some key features for a robust B2B E-commerce website.
We have gone into detail in the past as to what makes a great B2B e-commerce site, but to quickly recap, the following are some of the most important features:
Incorporating the above features into your website will set your website up for success. In fact, keep reading as we share some of the best B2B e-commerce websites that feature.
Grainger, a very well-known industrial supply company, is among the best e-commerce sites on the web.
As an early adapter to B2B e-commerce, Grainger has been perfecting their online presence for quite some time. Their site is cohesively put together, with all of the best B2B e-commerce practices, including a robust e-catalog, product search functionality, product images and descriptions, secure checkout and more. Extended search filtering options clearly displays which products are available at any given moment. This is important so that buyers don’t abandon their cart due to frustration over seeing the item on the website only to be told at checkout that the item is not available. Product arrival times are displayed everywhere you expect to see them — on all product pages.
In the end, Grainger also has a well-designed mobile app that makes everything equally convenient. Among the many useful options, the app lets you scan barcodes, so you can easily repeat orders.
All in all, Grainger makes the entire customer experience very functional and efficient. It’s clear why Grainger is usually at the top of most lists of the best eCommerce sites.
One of the best examples of a successful B2B e-commerce site. While some may say that it lacks beauty in its design, Massey Ferguson focuses on using brand colors throughout the website flawlessly.
The homepage menus that draw customers attention towards the offered solutions. Plus, the site is presented well and in an orderly fashion. The well-thought-out categories and products presentation and dealer locator provide a solid user experience. The Product page easily lets buyers search for tractors and other products with the convenience of filtering results by price, horse power and more. Search functionality helps buyers find their products easily. The website comes together in a professional manner by utilizing hero images and clean product photos, making it one of our top choices for best of the B2B e-commerce website examples.
Another contender is Evolve Pro Solutions, an odor elimination manufacturer. A sleek, modern, and intuitive website allows buyers to shop, purchase, and checkout in an efficient manner. Convenient business account log-ins store billing information, company profiles and previous orders.
Just like Grainger and Massey Ferguson, both a search bar and detailed filters give buyers the ability to easily find products. A detailed e-catalog helps buyers navigate through a large assortment of products, eliminating costs of printing paper catalogs.
Evolve's checkout process is seamless. Buyers have the ability to checkout out as a guest or through their established account. Of upmost importance, Evolve ensures a secure shopping cart and buying experience.
The list doesn’t end here; join us on Thursday, May 28th as we share three more B2B e-commerce sites that get it right.
Ready to launch a B2B e-commerce site? WebRevelation can help take your B2B product and service offerings online. Contact us today at 817-283-3324 for a complimentary consultation.