One of the many results of the coronavirus pandemic is the change in which many businesses are conducting business. With fewer people meeting face-to-face, and the lack of foot traffic inside physical stores, the need for companies to take their business into the virtual world has never been more apparent.
Launching a new website is one way to help with brand awareness and sales. However, a lot of time, energy and expertise goes into building a successful website, and once the website is complete it can take some time before people are made aware.
Continue reading as we share four simple, quick and easy tips you can use to get your brand-new website off the ground and running. This is how you can get the traffic you need, and more importantly, keep it coming…
Search Engine Optimization (SEO) is crucial to the success of your website. If done correctly, SEO will help your site appear at the top of Google searches, ensuring more eyes view your website. Alt attributes, meta descriptions, title tags, link building, and more will create quality, authority and trust on the internet. Don’t skip this important back-end step of the website building process.
Your first source of website traffic will probably come from current clients who are looking forward to the launch of your new website. While these individuals may (or may not) be aware of your recent website launch, send these folks an email to alert them about your new venture. Doing this will remind them that you're products can be viewed and ordered online, plus they may forward your message and generate referrals from their friends and colleagues. You may even consider implementing a referral rewards system to generate leads.
The thought of spending additional marketing dollars might not sound too appealing during these tough financial times. However, you can use advertising on Facebook, Instagram and Google to narrow in on your perfect customers while advertising your unique products offerings will greatly increase your odds of making those all-important first few sales. Online advertising can be a great way to kickstart your sales and brand recognition efforts.
Given the relative low cost, consider boosting your content updates and email newsletters on your company's Facebook page where you can often reach current and potential buyers. That’s a particularly attractive proposition for new businesses that don’t have much in the way of existing web traffic or awareness within a target market. Consider boosting your content with existing fans and others who are interested in the same types of products and services. Social media is a perfect opportunity for people to engage with your brand, receive special discounts, receive coupons through social media, and for people to share your content or giving them some sort of instant and downloadable offer.
The advice above is relatively simple and cost effective to implement, and the benefits can help take your business to the next level. The real question is, "can you afford not to have a business website"? Do your business a favor and get started today.
WebRevelation has over a decade of experience creating websites for small and medium size businesses. Industries include, but are not limited to, B2B E-commerce, manufacturing, specialty medical practices, home building, and more. Contact WebRevelation at 817-283-3324 or fill out this form and someone will contact you.