You can use the internet to attract customers to your business from around the globe. As more and more marketers are discovering, however, the most cost-effective way to use your website and social media accounts is to target buyers within your own city or neighborhood.
Local online marketing is inexpensive, works quickly, and helps you build a base of customers who are likely to stay with you for years to come. Best of all, it’s easy to find local buyers if you simply follow a set of proven tips and best practices.
Let’s look at a few things you can do to boost your local online marketing starting today…
You probably already know that Google uses automated spiders to crawl your website and identify certain terms that match up with search queries. What you may not realize is that it will do the same thing to identify geography. So, if you use certain city or state names, neighborhoods, landmarks, or other terms related to a specific location, that makes it easier for search engines to determine where your business is located in the real world. Then, that information can be passed on to searchers.
In addition to general location-specific keywords, you’ll want to have maps, phone numbers, and driving directions on your website. If you have multiple locations, you could create separate pages with information for each store, facility, or office. That gives you more geographic content for Google to read, while at the same time increasing the odds that someone who is interested in the products or services you sell will be able to find their way to your front door.
Google doesn’t only rely on the information it finds on your website to determine location. That’s because it knows websites get out of date all the time. So, it pulls corroborating data from other sources like business directories, Yelp profiles, and even social media accounts. You should ensure these stay up-to-date at all times, since you’ll get a local search engine visibility boost if your contact details (like address, phone number, etc.) are consistent through each listing.
When local buyers say good things about your business on Facebook, Yelp, or Google Business, that creates more content and engagement that can lead to search traffic. It also generates a sense of positive “buzz” that encourages buyers who might have been skeptical about your company to go ahead and either buy from you or make an appointment. In that way, positive reviews both enhance your local online visibility and help you to make the most of it.
At WebRevelation in San Antonio and Oklahoma City, we have a team of experienced designers, marketers, and programmers who are ready to help you take your business to the next level. Whether you need help with local online marketing or large-scale web development projects, we are ready to step in. Contact us today to set up a free consultation!