If you’re over the age of 20, you can undoubtedly remember a time when looking for a business in your area meant turning to your local Yellow Pages directory or seeking the advice of a neighbor.
In the past few years, Google Maps (along with the spread of web-ready smartphones and tablets) has changed all of that drastically. Most of us wouldn’t dream of turning to an out-of-date print directory anymore: We simply go to the world’s largest – and smartest – search engine to find what we’re looking for, whether it’s down the street or across the globe.
That’s incredibly convenient for users and shoppers, but it also underscores just how important Google maps is for businesses. After all, if you aren’t visible on the most popular referral network of all time, then you’re probably missing out on a big chunk of business that’s there to be won.
So, having told you exactly why it’s so important to be represented on Google Maps, let’s take a look at what you have to do to claim your location:
The first thing you have to do is create a Google account for your business. This can literally be done in seconds by going here, but we encourage you to pair your listing with a Google+ profile complete with a logo, photos, a link to your website, and anything else you can add. That way, interested customers can see additional information, such as photos and star ratings, that can go a long way toward convincing them to try you out.
In many cases, you’ll find Google already has a listing for your business because it’s gotten your address, phone number, and other information from elsewhere on the web. Either way, it’s critically important that you enter in an accurate street address.
Add any details that are missing. Your Google business account works, in many ways, like those old Yellow Page ads did. That means you can add a company description, link to your website, videos, hours of operation, and other details. These will all become part of your listing and will be displayed when searchers click on your location to find more information.
Photos of your location are especially helpful, particularly if you have other buildings and businesses around you, since they can assist people who are trying to find you from the street.
Submit your listing for review. In most cases, your Google business listing should go live within a couple of days at most. However, you may have to clarify details or add more information if you have multiple locations, another nearby business with similar name, or other issues that might cause confusion.
Because it’s so easy to add your Google business listing and claim your location on Google Maps – and because the marketing impact can be so powerful – it’s something you should do right now if you haven’t already. There aren’t many better, faster, or more cost-effective ways to win new customers in your area.
Looking for a web design and Internet marketing team that wants to help your business grow and not just pad their own bottom line? Call WebRevelation in San Antonio, Dallas and Oklahoma City today.