Customized shopping experiences are everywhere, and buyers tend to gravitate towards businesses who offer customization. In fact, according to one study, 80% of people are more likely to do business with a company if it offers personalized experiences.
Business owners and executives often wish to provide this customization to their customers, but don’t know where to even begin. However, it doesn’t have to be difficult and the new decade brings new business opportunities, quite possibly one being a new B2B e-commerce platform.
Although each industry is unique in their objectives, products and sales approach, today we will discuss general features for successful B2B e-commerce websites. Consider these six aspects as you begin to brainstorm a new e-commerce site in 2020.
Time is money. Clients seek ease and convenience while buying online, and one of the most common ways to do that is to create log-ins for each corporate account. Once logged in to their personal account, buyers will have the ability to view previous purchases, securely store credit card information, set preferences and restrictions, buy in bulk, view invoices, and so much more.
E-catalogs allow you to present relevant products to your repeat customers all while not having to log-in to an account.
If you serve multiple industries, not every customer should see your entire product line. With a well-designed, segmented e-commerce solution, you can determine the products that clients see.
Utilizing high quality product images, while listing product description, pricing, and quantities are all ways to help sell your products on the internet. Business owners can also create and set custom filters to allow buyers to sort products by type, color, size, price, and more to make the selection process easier on your customer.
Customization can also be found in pricing. B2B organizations can sell at different prices based on the customer type. The ability to set different base prices for any product in your catalog and assign these to specific customer groups is a major factor of a B2B e-commerce website. In the same way, if you have a highly segmented customer base, or an unusual pricing structure, you might want custom controls to ensure that buyers are being charged the right amount.
The vast majority of B2B shoppers buy products in bulk. Therefore, you may want to consider offering discounted price tiers based on the total amount of cases, packs or pallets buyers purchase. Targeted pricing is fully customizable and can help leverage sales.
As a business owner, you want users to find their sought-out item quickly to secure the online purchase before then abandon the website altogether. Because many B2B e-commerce websites contain extensive product offerings, it is essential that your site features advanced search functionality. That means adding functionality on the back end of your website so users can utilize the search bar easily with a variety of keywords, pricing, and product details. Adding an advanced search bar to your e-commerce site adds ease and simplicity for your buyers, resulting in increased satisfaction and ultimately a higher conversion rate.
Similarly to offering customized pricing discounts on products, some business owners also choose to offer shipping discounts for top-tier bulk purchase buyers or for promotional purposes. Whatever the reason, B2B e-commerce sites should offer this type of customized shipping features. However, it doesn’t have to be disorganized and confusing. With a custom B2B e-commerce website business owners can take advantage of advanced, custom shipping features and discounts.
Across all industries, nearly 70% of shopping carts are abandoned by users, some of which has to do with payment limitations. Don’t assume everyone has Visa or Mastercard. While many businesses have a dedicated credit card for online purchases, not all do, or they could be maxed out. To accommodate the needs of your clients, you can also integrate offline payment methods, such as purchase orders, PayPal, checks, and Net 30. Allowing various payment options will certainly increase your chance of securing a sale.
Kick off the new year with a new B2B e-commerce site and see your sales skyrocket. Contact WebRevelation today at 817-283-3324 or complete this contact form so we can discuss your specific business needs and create a custom e-commerce plan.