There are several huge benefits that come with making the switch to agile marketing. However, the biggest one of all tends to get lost in the mix.
Before we explain that benefit, though, let’s make sure everyone is on the same page. Agile marketing, in a nutshell, is a philosophy where a web design firm works with the client to find out what sort of needs they have and pairs them against a realistic budget. Then, we focus on a set of deliverables for a set period of time (like three or six months) before we come back and re-evaluate. At that point, we find new areas to focus on for the next block of time.
In this way, agile marketing stops business owners and being locked into one set of rigid online marketing activities that may or may not be successful over time – or that may show big returns at first and then dwindle over time.
With that explanation out of the way, let’s get to the part of agile marketing that makes it so special: it allows you to see the results and then use your time and money in the most effective way.
This is precisely the opposite of the way a lot of online marketing campaigns work. That’s because most are backward-looking; they are configured for search engine algorithms that have already changed, or ideas that used to be current but no longer pay off the way they used to.
By seeing what works and then adjusting your spending as you go, you can always be in a position to maximize your returns based on what’s happening now. In fact, you and your web designer can look forward to changes in your industry or shifts in the way companies like Google or Facebook are operating.
At the same time, an agile marketing campaign leaves you the room and flexibility to switch up your approach to finding customers on a regular basis. So, if you’ve been curious about some aspect of search engine optimization, pay-per-click advertising, or reputation management you can try it without committing your entire budget to a strategy that’s not proven. Likewise, you can experiment with new apps, websites, or types of content you think might be a good fit for your market and customers.
One of the biggest risks associated with using the web to attract customers is that you’ll find yourself relying on strategies that are out of date, or simply plugging forward with existing campaigns because you aren’t getting more current advice. With agile marketing, you’re always looking ahead and basing your next move off of real-world results.
When it comes down to it, agile marketing is all about getting the best of what works and optimizing your campaigns using up-to-date information and insights. If you think that’s something that could benefit your business, now is a great time to schedule a consultation with our creative team to talk specifics.
Contact WebRevelation in San Antonio and Oklahoma City today. We’ll answer any questions you might have and then set your business off in a whole new direction!