Sometimes, we take meetings with business owners and executives who have heard about custom software development but don’t know exactly what it means, or how it can help. They are aware that creating a stronger online resource brings bottom-line benefits, but might not know exactly what those benefits look like.
With that in mind, we want to devote today’s post to a few of the biggest reasons that custom software development matters to businesses of all sizes. Let’s start with the biggest question of all, and then move on to a few details you may or may not have already considered…
When we talk about custom software development, as opposed to related terms like “web design” or “web programming,” what we’re really referring to is the art and science of building pages and tools that bring various data points together. For instance, you could have custom software that allows for scheduling different groups in an event space. Or, you could have custom software that takes customers to their accounts, or one that allows managers to schedule training for employees.
Once you look at custom software development in this light, the big reasons it matters so much to businesses come clearly into focus.
In the early days of the internet, it was easy to marvel at the availability of information that was springing up everywhere. Now, though, business leaders are a little more savvy about the possibilities. It’s not just about what you can share online, but also what you can do.
A properly imagined, designed, and implemented custom software can automate repetitive tasks, cut costs associated with jobs like data entry and customer service, and slash the amount of time and money departments spend, virtually overnight. Additionally, they can add new customers, managers, vendors and front-line employees.
In other words, they can help you to make so much more from the internet than simple marketing tasks.
It’s one thing to grasp the concepts behind custom software development, and to see their potential utility. It’s another thing to put that power to use in a way that expands your business or helps you to meet existing goals.
Like web design, some business leaders treat web custom software development as a self-guided solution. That is, they think that simply getting some form of programming is going to magically lead to gains in sales, efficiency, and savings. Unfortunately, the process doesn’t work that way.
For one thing, you have to have an idea of what you’d like to accomplish with your custom software development project. Even the best programming team can’t provide a solution to a problem they don’t know exists. Also, it goes without saying that the firm you work with needs to be experienced, with the right tools and focus. Otherwise, you could end up with a very expensive piece of software that doesn’t really deliver on its potential.
Want to know more about custom software development, and the ways you can use parts of your site to provide cutting-edge tools to your customers or employees? Schedule a meeting with the WebRevelation design and programming team today. We’ll be happy to answer questions and provide a custom proposal for your project.