Three Potential Roadblocks of B2B E-commerce Implementation (Part 1 of 2)

Posted on October 17, 2019 by Leslie Brewer
There’s no denying the fact that consumers are engaging in online shopping more than ever before. In fact, a 2018 poll by Marist College and National Public Radio finds that 76% of all United States adults shop online. While personal online shopping ...
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Software Upgrades: Obtaining Management's Buy-In Part 2 of 2

Posted on September 5, 2019 by Leslie Brewer
In our previous blog post, we discussed a few strategies to convince management that a software upgrade is a worthwhile endeavor. Read about a few more tips below.  Demonstrate the Impact of a Software Upgrade  Even after seeing evidence that soft...
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Software Upgrades: Obtaining Management's Buy-In Part 1 of 2

Posted on August 22, 2019 by Leslie Brewer
There are a few tell-tale signs that you need a software upgrade. That report you ran before leaving the office last night? It doesn’t have the most recent data included. Apps that crash when you need them most? They won’t cut it long-term. Neither wi...
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Three Sites to Consider For Optimizing Business Content

Posted on May 16, 2019 by Leslie Brewer
From a business perspective, what do the words "optimizing content" mean to you? Your answer may very well be "keywords" or "adding links". It’s almost always implied that the goal is to improve your search rankings and visibility on Google, which is ac...
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Using Images To Benefit Your Marketing Campaign

Posted on May 9, 2019 by Leslie Brewer
Marketing has evolved in leaps and bounds over the last few decades. More recently, digital and social media have propelled into a whole new world of how we view marketing campaigns. Gone are the days of solely words on a page. Let's be honest - which do ...
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4 Marketing Metrics Every B2B SaaS Company Should Measure

Posted on March 14, 2019
The following is a guest post by Sara Carter, Co-Founder of Enlightened-Digital. In the crowded SaaS marketplace, branding is everything. When it comes to web-based proprietary software, the competition for market share is fierce. As a result, mark...
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