Posted on March 12, 2010 by Jennifer Pointer


Barbara Swafford, a very successful blogger, has a blog ironically titled "Blogging without a Blog."  She explains the title, thus:


When I’m learning anything new, I document the facts in a notebook (much like blogging). That’s what I was doing when I began to learn the blogging process prior to setting up my first blog. After reading and journaling about the blogging/writing process, learning the blogging terminology and what took place behind the scenes, I stared down at the dozens of pages of notes I had in front of me and penned, “here I am, blogging without a blog”. Hence, the name was born.


Very clever.  But is it really possible to blog without a blog?  Actually, it is.  Here are three examples.


As I mentioned in Why Facebook? last month, former Alaska Governor Sarah Palin, who was also Senator John McCain's Vice-Presidential runningmate in the 2008 elections, is maintaining a very public online profile now as a politcal news analyst and book author, through her Sarah Palin Facebook Fan Page, which she uses in lieu of a Website or Blog.  The page has nearly 1.5 million fans who receive her updates on their newsfeeds regularly, and post comments and discussions on her wall.


TV and Movie Star, and Punk'd host Ashton Kutcher (sometime's better known as Demi Moore's much younger husband), does his "blogging" through a combination of his Ashton Facebook Fan Page, and the "micro-blogging" site, (@APLUSK).  He has over 3.3M fans on Facebook, and over 4.6M fans on Twitter.  Twitter is called a "micro" blogging site, because posts (a.k.a. "tweets") can be no longer than 140 characters.


Walker Lamond, the author of "Rules for my Unborn Son," has a website, but links to his 'tumblog" (a variety-style micro-blog), 1001 Rules for my Unborn Son on Tumblr, where he wrote his book, one post at a time, and eventually published it. 


So there are three examples of people "blogging," without blogs.  Remember, as we discussed yesterday, if you have a static website, you will want to direct your main URL address to that website, then link to your blog (or microblog, or social networking alternative to a blog) from that website.




Jennifer PointerJennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.

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