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4 Ways CRM is Essential to Business Success

Posted Mon, January 14, 2013 by Tim J Short

Attentive customer service is at the heart of most successful companies. In 2012’s American Express Customer Service Barometer, 75% of American consumers have spent more with a business as a direct result of positive customer service. Advances in technology and website design allows WebRevelation to help you streamline the customer relationship management (CRM) process.

Billionaire Richard Branson once said, “Business opportunities are like buses, there’s always another one coming.”

To help you understand why so many businesses are adopting CRM software, here are the 4 major benefits of CRM:

  • A Streamlined Sales Process- This technology has the ability to organize, automate and synchronize everyday business. This will result in higher sales productivity, reduced expenses and better customer profiling and targeting.
  • Cost Savings- CRM takes a small initial investment, but in the long run don’t worry about combining sales information from a variety of platforms. CRM helps businesses streamline time consuming activities. Carbonite, a Boston-based online data backup company, found in a survey that 48% of American small businesses with under 20 employees lost data in 2012. In this economy, your business can’t afford any losses and CRM software can help you avoid this downfall.
  • Improved Lead Generation- CRM increases cross and upselling opportunities by pointing businesses toward and maintaining lists of warm leads. This encourages a productive sales environment and ensures that customers are pursued appropriately.
  • Shared Knowledge- Web-based CRM enables knowledge about existing and potential customers to be shared throughout the business and accessed from any remote location. Your staff will have the most information on your customer possible in real-time at one place.

CRM solutions offers a chance for small and medium-sized businesses to manage customers, increase customer retention, improve effectiveness, benefit from higher close rates and have a higher overall profitability.

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