This week, we're discussing digital profile management. As we discussed yesterday, hiring professionals to monitor your online reputation, can be costly. For some individuals and small businesses, using the free resources available online can be a reasonable alternative. Yesterday, we talked about using Google Alerts, which are primarily for news and niche websites and blogs. Because Google's is crawling more and more sites, now, you will get some hits from some of the social networks, like FriendFeed, and occasionally Twitter and Facebook fan pages, but these hits are not as reliable.
One way to start tracking what is being discussed about your and your blog or company on the social networks, is to use SocialOomph, which focuses primarily on Twitter, currently one of the most popular, and most real-time social networks. Actually SocialOomph does a lot of stuff, but my favorite feature is the @MentionsMonitor. To use, it login to SocialOomph, then look for the "Monitors," section:
Then, click on Manage My Tweet Keyword and Tracking Alerts. Check the "Email me a keyword alert digest," and choose your frequency. Then, in the "Keywords" box make a list of the terms you want to track. Each keyword should be on a new line. You can use regular text, @TwitterUserID's, or #hashtags. Here's an example of what a list might look like. Here's an example of what my list might look like:
You can log back in any time to change or update this list. Once your alerts are set up, you will automatically receive e-mail digests whenever any of your keywords are mentioned on Twitter.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.