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Posted on April 14, 2011 by Jennifer Pointer

Klout

If you're active on Twitter, you probably have more Klout on that site than I do - but above is an example of a new way to measure your social media effectiveness.  We discussed this topic about a year ago, but now there's a new method to add to your repertoire. 

 

Klout measures your effectiveness on Twitter, Facebook and LinkedIN, the three most popular social networking sites.  The free version measures personal Klout, and there is a separate application for business.  This can be it can be ONE vert good measure of how much influence you are having on the web.  Here's a brief explanation:

 

 

The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.

We believe that influence is the ability to drive people to action -- "action" might be defined as a reply, a retweet, a comment, or a click. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person's Klout Score. The 25+ variables used to generate scores for each of these categories are normalized across the whole data set and run through our analytics engine. After the first pass of analytics, we apply a specific weight to each data point. We then run the factors through our machine-learning analysis and calculate the final Klout Score. The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.

 

Also see TechCrunch: Social Influence Measurement Startup Passes 2K API Partners

 

 

 


 

Jennifer Pointer

 

Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 
 

 

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