Perhaps you've heard the name "Goldman Sachs," on the news lately, and that they are in trouble with the "SEC." If you wanted more information about what was going on with this company, you may have searched online for news by searching Google for "Goldman Sachs SEC." Yesterday, when people did this, many saw the following SERP (Search Engine Results Page):
Photo from HotAir
Someone at BarackObama.com anticipated a lot of people would be searching Google using the key words: "Goldman Sachs SEC," and took advantage of a good fundrasing opportunity by bidding on a sponsored link on Google, so that many searches would be directed to President Obama's "Organizing for America," fundraising site.
We don't know how much Organizing for America spent on the sponsored link, but the bids start at either 1 penny per click, or 25 cents per 1,000 impressions (views), through Google Adwords. This can be a fairly expensive alternative to regular SEO (which involves strategic link-building), but is much faster, and can be a good alternative for a short-term advertising campaign.
Hat-Tip Arlen Williams, on FHK
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.