Posted on October 7, 2010 by Jennifer Pointer


Facebook rolled out a new feature revamped an old feature today to replace one that didn't work, according to Facebook founder, Mark Zuckerberg:


We've long heard that people would find Facebook more useful if it were easier to connect with smaller groups of their friends instead of always sharing with everyone they know. For some it's their immediate family and for others it's their fantasy football league, but the common concern is always some variant of, "I'd share this thing, but I don't want to bother 250 people. Or my grandmother. Or my boss."



Until now, Facebook has made it easy to share with all of your friends or with everyone, but there hasn't been a simple way to create and maintain a space for sharing with the small communities of people in your life, like your roommates, classmates, co-workers and family.



We set out to build a solution that could help you map out all of your communities, that would be simple enough that everyone would use it and that would be deeply integrated across Facebook and applications so you can communicate with your different groups in lots of different ways.



We approached this problem as primarily a social one. Rather than asking all of you to classify how you know all of your friends, or programming machines to guess which sets of people are likely cohorts, we're offering something that's as simple as inviting your best friends over for dinner. And we think it will change the way you use Facebook and the web.


In my opinion, this feature is going to be used by the same 5% of users who proficiently used the old groups and lists features.  It's still a little complicated for the average Facebook user.


To create a group, go to


Also see TechCrunch: Facebook Overhauls Groups, A Social Solution to Create "A Pristine Graph" and Mashable: "Groups" Feature is the New Facebook




Jennifer Pointer


Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 

Share and Enjoy :

Want to work with us?
Get in touch

817.283.3324 Facebook LinkedIn Twitter