Most of the business world has figured out social media marketing is powerful, but that the benefits and bottom-line improvements come at a cost: lots of your time. Unlike pay-per-click advertising or other Internet marketing solutions that run on budgets, social media profiles are largely run on available minutes.
For some businesses, owners, and executives, it would actually be easier to just write a check. But, since social network marketing requires one-on-one interaction, creativity, and lots of regular content, there just isn't any way around it; if you want to succeed, you have to devote a little bit of time and energy.
With that in mind, here are four tools we recommend you start using immediately to help you manage your social media marketing workload:
1. An editorial calendar. One of the biggest time-wasters when it comes to social media is logging onto your accounts and having no idea what you want to say, or what you want to post about. Take a cue from professional publications and keep an editorial calendar of upcoming topics and themes. It will help you stay on topic, and on schedule, with your social networking accounts.
2. Update scheduling apps. There are a variety of these around, with HootSuite and TweetDeck being two of the more popular options. In a simple sense, these allow you to schedule your social media posts all at one time. Just be sure that you don't go too far into the future, or what you’re posting could be out of touch with current news or events.
3. Social sharing tools. There are any number of social sharing tools and apps you could use that make it easier for people to "like" your content, or send instant tweets and recommendations about it. These can be used in conjunction with all kinds of content, and especially blog posts or other material on your site. That's helpful because it lets you get more mileage out of every post, image, or video, while helping you to grow your social network at the same time.
4. Your website's analytics package. Social media marketing can take a lot of time and energy – so much so, that it's easy to forget that the real goal is to grow your business. By using in-depth analytics, you can see how people are reacting to your social content, and whether your profiles are generating new interest and sales opportunities.
Of course, but one way you can save time on social media marketing without sacrificing results is to have the right creative team working on your side. Get in touch with WebRevelation today and let us show you how we can put these tools to work for your business.