This week, we've been discussing Setting up a Facebook Page. Let's end the week by looking at some great examples of fun, cool, and successful Facebook pages.
Coca-Cola: This page has made great use of the HTML/FBML application, which allows page admins to add code to their pages. These Coca-Cola fans have created their own application, and added that as a tab, and several other special-interest tabs related to the social activities of the Coca-Cola company.
Zappos: This online shopping site has done an excellent job of integrating with YouTube, and has added the ability to purchase a gift certificate right on the fan page. Be careful with this one - you might get hooked on watching the videos!
Starbucks: Starbucks has also developed a couple of very cool apps, and used the HTML/FBML to help potential fans find a coffee that fits their personalities, and find other Starbucks fans around the world. A lot of talent went into this one.
Red Bull: Fans of this energy drink are treated on this page to a great use of video (Web TV), a list of atheletes on Twitter (useful for celebrity-watchers), a slew of online games, and downloads. Glorious time-waster.
Krispy Kreme: This website does use the HTML/FBML on a couple of the tabs...to share recipies and their current promotion. Most of their wall status updates, however, are questions to the fans, and the fans LOVE to answer questions (like, "What are you doing this weekend?") This page has nearly 1.5 million fans - technology, or just awesome doughnuts? You be the judge.
Notice that each page has been creative in choosing which "tab" the page opens on by default. This is done by adjusting the "settings," of the page. Page admins can choose any tab as the default. If you've put a lot of work into an __ for your page, it might make sense to direct your visitors to that page, initially.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.