Posted on March 22, 2011 by Jennifer Pointer



For those who haven't been keeping up, Google Chrome is an alternate browser, that is meant to compete with Internet Explorer and Firefox.  Google, a company that is known for having fun with its logos, has taken an interesting approach to re-branding its browser logo.


When I first saw the Chrome logo, I immediately thought of the Simon game (one of my favorites, as a kid in the '80s). Now, Google has announced that it has a new logo:


Since Chrome is all about making your web experience as easy and clutter-free as possible, we refreshed the Chrome icon to better represent these sentiments. A simpler icon embodies the Chrome spirit — to make the web quicker, lighter, and easier for all.

Even before this effort, the new version of the Chrome logo was already being conjured up by Googlers and Chrome fans. Numerous creative reinterpretations have organically moved the icon towards simplicity and abstraction, so it felt right to make the icon structure cleaner and easier to recreate.


Interestingly, rather than UPDATING the logo, the Google team has chosen the vector graphics effect, retro to the '60s and '70s.  Will this move win over the hippie generation, and make the browser seem more "friendly" to more users?  Time will tell.




Jennifer Pointer


Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 




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