Posted on July 9, 2010 by Jennifer Pointer


Today, we're finishing up our series on group blogging.  We have talked about assigning roles and responsibilities, and sticking to the central theme and focus of the blog, and editing the blog.  Today, let's talk about how to function cohesively as a team.


Nothing is more frustrating for the administrator or editor of a group blog than having an egotistical blogger (or several bloggers), who is an  "individualista," simply blogging away in his own little world, acting as if he are completely unaware that there are other bloggers to consider.  Years ago, there was a comedy meme online encouraging people not to be "that guy."  In that spirit, here are some ways to avoid being that blogger.


1) Read the blog - including the other bloggers' posts.  Does that sound obvious?  You'd be amazed how many times I've been in the position of having to delete or ask bloggers to modify posts on a group blog, because they are a near duplicate of something one of the other bloggers posted earlier in the week.  It is obvious that the second blogger had not read the blog, and was oblivious of what had already been posted.


2) Link to and promote others' posts. This, of course, requires completing #1 above - read the blog.  If you are writing on a topic that another blog writer on your blog has covered, be sure to link to that post.  If you are using social networking to help promote your group blog, you'll be more appreciated on the social networks if you are promoting stories that you did NOT author. 


3) Comment on others' posts.  If you are a writer, you know that few things are more encouraging that having others read and comment on your writing.  As a member of a group blog, you can do a lot to stimulate conversation, develop rapport with the other bloggers, and foster teamwork by making insightful, relevant, informational, or even (tastefully) funny comments on the posts of the other writers. 


Since this is Friday, and we usually try to end with a little "Friday Fun," I'd like to share with you my all-time favorite Superbowl commercial.  This is often what it feels like to try to coordinate a bunch of creative folks.





Jennifer PointerJennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.

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