This is the fifth and final installment in this week's Facebook series. We have discussed Why Facebook is a good way to incorporate social networking into an online profile management and web communications strategy, how to decide whether we need a Profile, Group, or a Fan Page, talked about some common Facebook Faux Pas and Facebook Scams to avoid.
Now, let's talk about how to have fun on Facebook!
Remember the "Social" part of "Social Networking"
Facebook is a "social network," and as such is a place to do both socializing and networking. Keep a sense of humor. You don't need to be the "life of the party," (not that there's anything wrong with that) but you do need to show that you are a real person, and not just a robot broadcasting random bits of information about yourself, your website, and your projects.
Join Groups and Fan Pages
A good way to network with other people on Facebook is to join groups, causes, and fan pages of people and topics that interest you. These are great tools for sharing information, and finding like-minded folks.
Consider Having a "Personal" and a "Business" Account
This is especially a good idea if your in a business that some of your friends might find off-putting, like politics. While you are required to use your real name on Facebook accounts, you can set up one that is more private for people you actually know, and one that is more public for people you just want to "network" with. This will help you avoid the situation where your family and neighbors grow weary of constantly hearing about your work life.
Promote Others More than Yourself
It's fine to do a little self promotion, but be sure to promote other people, too. This is easy to do. You can share their links, "like" their posts, post Happy Birthday messages on their walls, and occasionally post items on your own wall that you didn't write or that are not about you. Just like in "real life," people get tired of someone who is constantly talking about "me...me...me...."
Finally, just as the title of this post stated, remember that Facebook is ultimately the lighter side of a marketing campaign, or profile development strategy - Have fun with it.
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.